The Australia Corporate Training Market was valued at USD 3.5 billion in 2023, driven by the increasing demand for cost-effective e-learning training solutions and the emergence of IoT along with supportive government initiatives. The growth is driven by the increasing adoption of digital learning platforms, the need for upskilling due to technological advancements, and the rising demand for customized training programs tailored to specific industries.
The Australian corporate training landscape is dominated by major players such as Dale Carnegie Training, Skillsoft, Australian Institute of Management (AIM), BSI Learning and Franklin Covey. These companies offer a wide range of training solutions, from leadership development to compliance training, catering to various industries across the country.
In 2023, Skillsoft announced a strategic partnership with Microsoft to integrate their learning platform with Microsoft Teams, enabling seamless access to training modules within the workplace. This integration aims to enhance employee engagement in training programs by making learning resources more accessible, a move that is expected to drive further growth in the market.
Sydney dominates the Australia Corporate Training Market in 2023. This dominance is due to the high concentration of corporate headquarters and large businesses in Sydney, coupled with the city's status as a major financial hub in the Asia-Pacific region. The demand for leadership and compliance training in this region is particularly high, driving the market growth.
By Application Type: The Australia corporate training market is segmented by application type into service oriented, healthcare & social assistance, manufacturing & industrial, financial & insurance services, consumer goods and automotive. The service-oriented segment dominates the market due to the increasing demand for customer service excellence and interpersonal skills training, which are critical in service-driven industries.
By Region: The Australia corporate training market is segmented by region into New South Wales, Queensland, Victoria, South Australia, Western Australia and others. New South Wales leads the market due to its status as a major economic hub with a diverse industry base, driving a significant demand for corporate training programs.
Maximus: In line with the growing demand for digitalization in corporate training, Maximus has begun integrating advanced digital learning technologies into its programs. Launched in September 2023, the EDP is a cornerstone initiative for senior leaders. It offers a personalized learning experience that combines in-person and virtual training elements, along with developmental tools such as personalized learning plans and professional coaching.
Micro-learning Increasing Efficiency: Bite-sized training courses that are rich in content allow employees to enhance their skills without disrupting their work schedules. This approach maximizes productivity by enabling ongoing learning in short, manageable sessions.
Shift Towards Experimental Training: The adoption of experimental training methods, including simulations, sensitivity training, and case studies, is gaining traction. These methods are proven to improve focus and deliver better results, motivating other organizations to incorporate similar training strategies.
Resistance to Change Among Traditional Industries: Certain traditional industries in Australia, such as manufacturing and construction, have shown resistance to adopting new training methodologies, particularly digital and experimental training approaches. In 2023, approximately 800 companies in manufacturing and construction sectors reported reluctance among their workforce to embrace new training formats, citing concerns over the effectiveness and relevance of these methods.
Future Skills Initiative: In 2023, the Australian government launched the "Future Skills" initiative, allocating AUD 500 million to subsidize corporate training programs focused on emerging technologies and critical skills. This initiative is aimed at bridging the skills gap in sectors such as technology and healthcare. In 2024, it is anticipated that the initiative will support over 1,000 companies in accessing affordable training solutions.
Expansion of Micro-Learning Modules for Continuous Skill Development: Micro-learning, which delivers training content in short, focused bursts, will become increasingly popular in the corporate training landscape. This format is especially suited for a workforce that is time-constrained but needs to stay updated with the latest industry trends and skills, particularly in fast-paced industries like technology, finance, and retail, where rapid skill acquisition is essential.
The Australian corporate training landscape is dominated by major players such as Dale Carnegie Training, Skillsoft, Australian Institute of Management (AIM), BSI Learning and Franklin Covey. These companies offer a wide range of training solutions, from leadership development to compliance training, catering to various industries across the country.
In 2023, Skillsoft announced a strategic partnership with Microsoft to integrate their learning platform with Microsoft Teams, enabling seamless access to training modules within the workplace. This integration aims to enhance employee engagement in training programs by making learning resources more accessible, a move that is expected to drive further growth in the market.
Sydney dominates the Australia Corporate Training Market in 2023. This dominance is due to the high concentration of corporate headquarters and large businesses in Sydney, coupled with the city's status as a major financial hub in the Asia-Pacific region. The demand for leadership and compliance training in this region is particularly high, driving the market growth.
Australia Corporate Training Market Segmentation
By Delivery Format: The Australia corporate training market is segmented by delivery format into virtual Instructor-led Training, In-classroom Training, Self-Paced Recorded Training. Virtual Instructor-Led Training (VILT) has gained prominence due to its flexibility, real-time engagement, and ability to cater to the remote work trend, making it a popular choice for organizations across various sectors.By Application Type: The Australia corporate training market is segmented by application type into service oriented, healthcare & social assistance, manufacturing & industrial, financial & insurance services, consumer goods and automotive. The service-oriented segment dominates the market due to the increasing demand for customer service excellence and interpersonal skills training, which are critical in service-driven industries.
By Region: The Australia corporate training market is segmented by region into New South Wales, Queensland, Victoria, South Australia, Western Australia and others. New South Wales leads the market due to its status as a major economic hub with a diverse industry base, driving a significant demand for corporate training programs.
Australia Corporate Training Market Competitive Analysis
- Maximus
- The Dream Collective
- Grey Matta Solutions
- WeTrain
- Wizard Corporate Training
Maximus: In line with the growing demand for digitalization in corporate training, Maximus has begun integrating advanced digital learning technologies into its programs. Launched in September 2023, the EDP is a cornerstone initiative for senior leaders. It offers a personalized learning experience that combines in-person and virtual training elements, along with developmental tools such as personalized learning plans and professional coaching.
Australia Corporate Training Industry Analysis
Australia Corporate Training Market Growth Drivers
Increasing Flexibility by Introduction of E-Learning: With the integration of geo-fencing, training materials can be distributed to employees instantly. This is particularly beneficial for companies utilizing a hub and spoke office model, allowing for immediate and tailored training delivery across diverse locations.Micro-learning Increasing Efficiency: Bite-sized training courses that are rich in content allow employees to enhance their skills without disrupting their work schedules. This approach maximizes productivity by enabling ongoing learning in short, manageable sessions.
Shift Towards Experimental Training: The adoption of experimental training methods, including simulations, sensitivity training, and case studies, is gaining traction. These methods are proven to improve focus and deliver better results, motivating other organizations to incorporate similar training strategies.
Australia Corporate Training Market Challenges
Resistance to Change Among Traditional Industries: Certain traditional industries in Australia, such as manufacturing and construction, have shown resistance to adopting new training methodologies, particularly digital and experimental training approaches. This resistance is expected to persist in 2024, posing a challenge for training providers looking to introduce innovative solutions in these industries.Resistance to Change Among Traditional Industries: Certain traditional industries in Australia, such as manufacturing and construction, have shown resistance to adopting new training methodologies, particularly digital and experimental training approaches. In 2023, approximately 800 companies in manufacturing and construction sectors reported reluctance among their workforce to embrace new training formats, citing concerns over the effectiveness and relevance of these methods.
Australia Corporate Training Market Government Initiatives
Vocational Education and Training (VET) Reform: There is an Increased fundingfor 180,000 Fee-Free TAFE and vocational education places in 2023, with a further 300,000 places to be made fee-free from January 2024 under the 5-year National Skills Agreement. Establishmentof the independent Training Package Assurance function to ensure training products meet national standards and drive continuous improvement.Future Skills Initiative: In 2023, the Australian government launched the "Future Skills" initiative, allocating AUD 500 million to subsidize corporate training programs focused on emerging technologies and critical skills. This initiative is aimed at bridging the skills gap in sectors such as technology and healthcare. In 2024, it is anticipated that the initiative will support over 1,000 companies in accessing affordable training solutions.
Australia Corporate Training Market Future Outlook
The Australia corporate training market is valued at 5.4 billion by 2028. The future of the market will be shaped by advancements in AI-driven personalized learning, the rise of hybrid work environments, and the growing importance of soft skills training to complement technical knowledge.Future Trends
Increased Adoption of AI-Driven Personalized Learning: Over the next five years, AI-driven personalized learning solutions are expected to gain significant traction in the Australia Corporate Training Market. These systems will analyze individual learning behaviors and performance data to customize training content, thereby enhancing learning outcomes, particularly in sectors like IT, finance, and healthcare, where continuous upskilling is critical.Expansion of Micro-Learning Modules for Continuous Skill Development: Micro-learning, which delivers training content in short, focused bursts, will become increasingly popular in the corporate training landscape. This format is especially suited for a workforce that is time-constrained but needs to stay updated with the latest industry trends and skills, particularly in fast-paced industries like technology, finance, and retail, where rapid skill acquisition is essential.
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Table of Contents
1. Executive Summary
2. Market Overview
3. Australia Corporate Training Market Sizing Analysis and Segmentations, 2018-2023
4. Future Outlook of Australia Corporate Training Market, 2023-2028
5. Research Methodology
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dale Carnegie Training
- Skillsoft
- Australian Institute of Management (AIM)
- BSI Learning
- FranklinCovey
- LinkedIn Learning
- MCI Solutions
- Learning Seat
- PD Training
- The Learning Factor
- Corporate Edge
- Leadership Management Australia (LMA)
- Open Learning
- GO1
- The Training Room Online
