Digital Advertising Agencies in Australia - Industry Market Research Report

Ad infinitum: No end in sight for digital-boom-led upsurge in industry products and services

The popularity of digital advertising services continues to surge with strong demand for online marketing solutions among both private and public sector organisations. Leaps and bounds in the number of firms providing these services to clients has also driven this growth. Businesses and other organisations have become increasingly aware that digital marketing can more effectively target their key markets than traditional print and TV mediums. Overall, it's expected that industry revenue will power up at an annualised 9.8% over the five years through 2022-23, to total $3.1 billion. This includes estimated revenue growth of 11.4% in 2022-23 and a continued uptick in profit margins to 15.7%, as online activity continues to dominate in society and the business world. Industry agencies create advertising campaigns and place the advertisements across digital media outlets. Agencies produce advertising material and provide advice, media planning and buying services, creative services, and account management services, either in-house or through subcontractors. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.