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Australia Digital Media Market Summary and Forecast

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    Report

  • 49 Pages
  • December 2023
  • Region: Australia
  • MarketLine
  • ID: 5935078
Description Jump to:
Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital media market is segmented into digital music, digital video, and digital books.
  • The Australian Digital Media market had total revenues of $ 4.51 billion in 2022, representing a compound annual growth rate (CAGR) of 15.3% between 2017 and 2022.
  • The digital video segment accounted for the market's largest proportion in 2022, with total revenues of $ 3.51 billion, equivalent to 77.9% of the market's overall value.
  • Australia accounted for a 2.2% share of the digital media market in the Asia-Pacific region.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia
  • Leading company profiles reveal details of key digital media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Australia digital media market by value in 2022?
  • What will be the size of the Australia digital media market in 2027?
  • What factors are affecting the strength of competition in the Australia digital media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's digital media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What has been the rationale behind recent M&A activity?
8 Company Profiles
8.1. Netflix Inc.
8.2. Amazon.com, Inc.
8.3. Spotify AB
8.4. YouTube LLC
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Australia digital media market value: $ million, 2017-22
Table 2: Australia digital media market category segmentation: % share, by value, 2017-2022
Table 3: Australia digital media market category segmentation: $ million, 2017-2022
Table 4: Australia digital media market geography segmentation: $ million, 2022
Table 5: Australia digital media market value forecast: $ million, 2022-27
Table 6: Netflix Inc.: key facts
Table 7: Netflix Inc.: Annual Financial Ratios
Table 8: Netflix Inc.: Key Employees
Table 9: Netflix Inc.: Key Employees Continued
Table 10: Amazon.com, Inc.: key facts
Table 11: Amazon.com, Inc.: Annual Financial Ratios
Table 12: Amazon.com, Inc.: Key Employees
Table 13: Amazon.com, Inc.: Key Employees Continued
Table 14: Nine Digital Pty Ltd: key facts
Table 15: Spotify AB: key facts
Table 16: Spotify AB: Key Employees
Table 17: YouTube LLC: key facts
Table 18: YouTube LLC: Key Employees
Table 19: Australia size of population (million), 2018-22
Table 20: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 21: Australia gdp (current prices, $ billion), 2018-22
Table 22: Australia inflation, 2018-22
Table 23: Australia consumer price index (absolute), 2018-22
Table 24: Australia exchange rate, 2018-22
List of Figures
Figure 1: Australia digital media market value: $ million, 2017-22
Figure 2: Australia digital media market category segmentation: $ million, 2017-2022
Figure 3: Australia digital media market geography segmentation: % share, by value, 2022
Figure 4: Australia digital media market value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the digital media market in Australia, 2022
Figure 6: Drivers of buyer power in the digital media market in Australia, 2022
Figure 7: Drivers of supplier power in the digital media market in Australia, 2022
Figure 8: Factors influencing the likelihood of new entrants in the digital media market in Australia, 2022
Figure 9: Factors influencing the threat of substitutes in the digital media market in Australia, 2022
Figure 10: Drivers of degree of rivalry in the digital media market in Australia, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Netflix Inc.
  • Amazon.com, Inc.
  • Spotify AB
  • YouTube LLC

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About the Digital Media Market

The Digital Media market is a subset of the Media and Entertainment industry that focuses on the production, distribution, and consumption of digital content. This includes digital audio, video, and multimedia content, as well as interactive media such as gaming and virtual reality. Digital media has become increasingly popular in recent years, with the rise of streaming services, social media, and mobile applications. Digital media has enabled content creators to reach a wider audience than ever before, and has allowed consumers to access content from anywhere in the world. It has also enabled companies to monetize their content through subscription services, advertising, and other forms of digital commerce. Some of the major players in the Digital Media market include Netflix, YouTube, Apple, Amazon, and Spotify. Other companies in the market include Hulu, Microsoft, Google, and Facebook. Show Less Read more

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