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Health and Wellness in Australia

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    Report

  • 71 Pages
  • July 2024
  • Region: Australia
  • Euromonitor International
  • ID: 1292785
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity.

The Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
DISCLAIMERHW HOT DRINKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Australian consumers continue to appreciate hot drinks that appear to address health concerns
  • Natural continues to lead sales of health and wellness hot drinks in 2023, with concerns about taste less of an issue that in the previous year
  • Vegetarian hot drinks continues to see rising sales in 2023 due to ongoing health, animal welfare, and environmental concerns
PROSPECTS AND OPPORTUNITIES
  • Growing health consciousness will offer innovation opportunities and boost demand
  • New legislation to benefit no sugar hot drinks
  • Much potential for new health and wellness products across hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Soft drinks with good source of vitamins, high fibre and offering immune support remain popular as consumers look to boost metabolism and overall health
  • No sugar remains leading health and wellness claim in soft drinks, driven by consumer awareness of negative health impacts associated with a high sugar diet
  • Energy drinks with health and wellness claims continue to gain momentum
PROSPECTS AND OPPORTUNITIES
  • Vegan and plant-based soft drinks well-positioned for future growth
  • No sugar to remain in focus as government considers legislative measures to reduce obesity levels in Australia
  • Energy drinks expected to boost lactose free claim over forecast period
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Plant-based snacks with free from claims benefit from the health and wellness trend
  • Gluten free is leading health and wellness claim in snacks due to expanding consumer base
  • Players address demand for healthier snacks by reducing sugar content
PROSPECTS AND OPPORTUNITIES
  • Demand for less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
  • Reduced reliance on animal-based products set to drive further sales of vegan in health and wellness snacks over forecast period
  • Rising awareness of food intolerance to drive up value sales of no allergens in health and wellness snacks
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer interest in digestive health and metabolism drives sales of health and wellness dairy products and alternatives
  • Good source of minerals is leading health and wellness claim in dairy products and alternatives as consumers turn to fortified/functional products
  • Health concerns encourage reduction of sugar intake and new product development
PROSPECTS AND OPPORTUNITIES
  • Demand for plant-based options set to grow, supported by new launches
  • Lactose free to gain further penetration as health and wellness claim in dairy products and alternatives due to increasing consumer awareness of food intolerance
  • No sugar expected to record increase as government aims to reduce obesity levels in Australia
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lingering impact of pandemic drives further demand for health and wellness cooking ingredients and meals
  • Gluten free remains leading health and wellness claim in cooking ingredients and meals due to changing dietary preferences
  • Players continue to address health and wellness trend with new launches
PROSPECTS AND OPPORTUNITIES
  • Products positioned for brain health, as well as low fat and sugar projected to grow
  • Increasing importance of health, animal welfare and the environment for local consumers set to drive plant-based, vegan and vegetarian claims
  • Lactose free expected to gain momentum as consumers look to improve their dietary habits
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Australians increasingly adopt more sustainable lifestyles, driving up demand for plant-based staple foods
  • High fibre is leading health and wellness claim in staple foods, driven by consumers’ attempts to improve nutritional intake through convenient options
  • Focus on reducing sugar intake supported by government in Australia
PROSPECTS AND OPPORTUNITIES
  • Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
  • Further new product development set to support gluten free claims over forecast period
  • Keto expected to gain importance as Australians test different diets for health and weight loss reasons
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028