Media in Australia

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
The Australian media industry registered revenues of $24.2 billion in 2023, representing a compound annual growth rate (CAGR) of 0.6% between 2018 and 2023.
The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $13.8 billion, equivalent to 57.1% of the industry's overall value.
The media industry's growth is attributed to the rising GDP. According to the Australian Bureau of Statistics, Australia's real GDP annual growth stood at 3.1% in 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to Buy

What was the size of the Australia media market by value in 2023?
What will be the size of the Australia media market in 2028?
What factors are affecting the strength of competition in the Australia media market?
How has the market performed over the last five years?
What are the main segments that make up Australia's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent market developments?

8 Company Profiles

8.1. WPP Plc
8.2. Australian Broadcasting Corp
8.3. Village Roadshow Ltd
8.4. News Corp Australia Pty Limited

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Australia media industry value: $ billion, 2018-23
Table 2: Australia media industry category segmentation: % share, by value, 2018-23
Table 3: Australia media industry category segmentation: $ billion, 2018-23
Table 4: Australia media industry geography segmentation: $ billion, 2023
Table 5: Australia media industry value forecast: $ billion, 2023-28
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Australian Broadcasting Corp: Key Facts
Table 11: Australian Broadcasting Corp: Key Employees
Table 12: Village Roadshow Ltd: Key Facts
Table 13: Village Roadshow Ltd: Key Employees
Table 14: News Corp Australia Pty Limited: Key Facts
Table 15: Australia Size of Population (million), 2019-23
Table 16: Australia Real GDP (constant 2010 prices, $ billion), 2019-23
Table 17: Australia GDP (current prices, $ billion), 2019-23
Table 18: Australia Inflation, 2019-23
Table 19: Australia Consumer Price Index (Absolute), 2019-23
Table 20: Australia Exchange Rate, 2018-23

List of Figures

Figure 1: Australia media industry value: $ billion, 2018-23
Figure 2: Australia media industry category segmentation: $ billion, 2018-23
Figure 3: Australia media industry geography segmentation: % share, by value, 2023
Figure 4: Australia media industry value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the media industry in Australia, 2023
Figure 6: Drivers of buyer power in the media industry in Australia, 2023
Figure 7: Drivers of supplier power in the media industry in Australia, 2023
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2023
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2023
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

WPP Plc
Australian Broadcasting Corp
Village Roadshow Ltd
News Corp Australia Pty Limited

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

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About the Media Market