Online Baby Product Sales in Australia - Market Research Report (2014-2029)

Blooming: The effects of COVID-19 have boosted online product sales and industry revenue

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The Online Baby Product Sales industry has defied Australia's turbulent retail landscape over the past five years, expanding rapidly over the period. The industry owes its success to technological advances and increasing internet connectivity, which have fuelled demand for, and acceptance of, online shopping in Australia. Strong marketing campaigns, competitive pricing and the development of multichannel retailing options have also enhanced the online baby product retailers' appeal. Major retailers have rapidly increased their market shares over the past few years, principally through their significant brand recognition and wide product ranges.

Online baby product retailers sell products on the internet for infants and toddlers from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product. The Online Baby Product Sales industry includes the online operations of department stores, supermarkets and other retailers.