Residential Real Estate Advertising in Australia - Industry Market Research Report

Sold!: An increasing number of housing transfers has boosted industry revenue

The Residential Real Estate Advertising industry involves listing residential properties that are available for buying or leasing. While most listings are now offered online, advertisements can also be published in print publications like newspaper or property magazines. Positive trading conditions have been benefiting real estate advertisers. Lower interest rates after the COVID-19 outbreak encouraged residential housing prices to climb, which elevated the number of listings that could be advertised. REA Group and Domain Holdings dominate the industry, and most properties available at any one time are listed on their websites. Climbing housing prices have enabled these large advertisers to hike up their fees, elevating revenue for the industry. Revenue has therefore climbed at an expected 5.0% to $1.5 billion over the five years through 2022-23. However, the RBA has recently been lifting the cash rate, which has caused residential housing prices to plummet. The trend has been reflected in lower listing numbers, which has fuelled an anticipated revenue drop of 6.8% in 2022-23. Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.