Australia Table Grape Market - Forecasts from 2023 to 2028

Australia's table grape market is projected to grow at a CAGR of 10.34% over the forecast period, increasing from US$320.445 million in 2021 to US$638.004 million by 2028.

Australia stands as a global leader in both grape production and consumption metrics. The country's warm and sunny climate provides an ideal environment for grape cultivation. With a rich history dating back to the early 19th century, Australia has cultivated a well-established tradition of grape growing. Australians, known for their affinity for fresh fruit, particularly consume grapes on a significant scale. The Australian table grape industry is highly developed, consistently yielding high-quality grapes. The growing number of firms and the thriving agricultural production are simultaneously supported by the government, making Australia one of the leading producers in the world.

Increasing consumption trend and market strategies

The increasing consumption trend of table grape in Australia is one of the primary factors to drive the overall market growth rate in the forecasted period. For instance, as per the official data by US Department of Agriculture (USDA), the consumption of table grapes in the region reached approximately 40% of the total production in 2020/2021, which was considerably more than 30% during the 2018/2019 duration. The rising consumption over recent years is a considerable factor in driving the demand for the same in the region. 

Moreover, the market players operating in the region have various strategies to gain maximum consumer retention and increase sales of their products, thereby fueling market growth. For instance, as per the Sustainability Report 2021 of Costa Group Holdings Limited, the table grape player having sales in Australia, the company invested in netting over the Colignan citrus and table grape farm due to the extreme weather conditions in 2021.  The company also ensure sustainable commercial farming to keep ahead in the market and thereby promoting the sales of table grapes in Australia.

Online channels under the distribution segment are growing rapidly

Online channels allow businesses to target potential customers and offer a wider customer base. Online distribution channels have expanded in Australia due to the country's rising urbanization and increasing government initiatives to encourage economic digitization. Thus, the increasing use of smartphones and the Internet has also increased market demand. For instance, as per the Australian Communication and Media Authority, in 2022, 93% of Australians owned a household internet connection, a steady increase from 91% in 2021.

Moreover, over the past ten years, Australia's table grape industry has experienced significant growth, increasing exports by fifty per cent and production by more than a third which has also increased the sale of table grapes online.

Furthermore, Harris Farm Markets is one of the major providers of table grapes in Australia through online mediums. Additionally, D&C Campisi Pty Ltd and Marciano Table Grapes also offer table grapes online which have had a favourable effect on Australia's online distribution market. In addition to online retailers, campaigns and events aimed at commercializing Australian table grapes are anticipated to be another driving element.

Segmentation:

By Variety

• Seeded
• Seedless

By Distribution Channel

• Offline
• Online

By State

• Victoria
• Queensland
• New South Wales
• Others