Web Design Services in Australia - Industry Market Research Report

Gone surfing: Revenue will remain in the shallows thanks to offshoring and in-house development

Web design services have become vital in a society increasingly reliant on the online world. The industry has benefited from internet subscribers and mobile web browsing activity growth. Consumers depend on smartphones and tablets to view online content, spiking web traffic. Web design services have followed suit, as clients require desktop and mobile formats to capture the growing online audience. The COVID-19 pandemic bolstered internet usage for personal and business purposes, heightening the need for cutting-edge website designs. Mobile internet connections have surged in parallel with developing popularity and functionality of smartphones. This trend has propelled responsive web designs to keep desktop and mobile website formats consistent. The design and user-friendliness of websites have become more critical for both desktop and mobile formats, as consumers prefer to use websites that load fast and are easy to navigate. Online shopping's booming popularity has also prompted traditional retailers to expand their online presence. Industry revenue is anticipated to grow at an average 1.7% over the five years through 2022-23 to $1.3 billion.

Industry service providers primarily deliver web design services. Main activities include web graphic design, web development and programming, search engine optimisation, integration, and other aspects of code writing. The industry excludes the development of software applications like AfterPay that are designed to be integrated across multiple websites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.