Automotive HMI Market Report by Product, Access Type, Technology, Vehicle Type, and Region 2024-2032

The global automotive HMI market size reached US$ 21.6 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 48.3 Billion by 2032, exhibiting a growth rate (CAGR) of 9.35% during 2023-2032. The increasing preference for semi-autonomous automobiles, expanding automotive industries, and the rising demand for ADAS systems to prevent accidents and improve driving experience are some of the key factors driving the market growth.

Automotive HMI Market Analysis:

• Major Market Drivers: Substantial expansion in the automotive industry, increasing demand for customized in-vehicle digital systems, and autonomous automobiles to improve the driving experience are primarily driving the growth of the market.
• Key Market Trends: The introduction of a head-up display (HUD) with three-dimensional (3D) and two-dimensional (2D) graphics to visualize vehicle potential movement and provide information regarding speed limit is one of the significant key trends driving the growth of the market.
• Competitive Landscape: Some of the leading companies in the automotive HMI market include Alps Electric Co. Ltd., Capgemini Engineering (Capgemini SE), Continental Aktiengesellschaft, DENSO Corporation, EAO AG, Faurecia Clarion Electronics Co. Ltd. (Faurecia SE), Harman International Industries (Samsung Electronics Co. Ltd.), Luxoft (DXC Technology), Marelli Holdings Co. Ltd., Panasonic Holdings Corporation, Robert Bosch GmbH (Robert Bosch Stiftung GmbH), Valeo, and Visteon Corporation, among others.
• Challenges and Opportunities: Challenges in the automotive HMI market include maintaining user-friendly interfaces amidst increasing complexity and ensuring system security against cyber threats. Opportunities lie in the integration of AI and machine learning for more intuitive interactions, and the expansion into emerging markets where demand for advanced automotive technologies is growing.

Automotive HMI Industry Trends:

Technological Advancements

Substantial expansion in the automotive industry and the rising preference for customized in-vehicle digital systems and autonomous automobiles are primarily driving the growth of the market. Moreover, various market players are integrating advanced technologies such as artificial intelligence (AI) and machine learning in automotive HMIs to enhance the interaction between the driver and the vehicle through more intuitive and predictive interfaces, which is further propelling the automotive HMI market share. For instance, in January 2024, US-based Synaptics, a leader in human-machine interface (HMI) and software solutions, supplied its touch-and-display integration (TDDI) driver for the latest range of vehicles from Tata Motors.

The homegrown automotive giant introduced brand-new infotainment systems and digital instrument clusters in its updated Nexon, Harrier, and Safari models. This collaboration marks a significant enhancement in the user interface and technology integration in Tata Motors' new vehicle lineup. Furthermore, in December 2023, the Gen 3 HMI design jointly developed by Tata Motors and Tata Elxsi won the German Design Award. Tata Motors Gen 3 HMI, crafted by Tata Elxsi, represents a futuristic digital cockpit experience designed primarily for Electric Vehicles (EV) and then thoughtfully adapted for Internal combustion Engine (ICE) Vehicles.

Increasing Preference for Autonomous Vehicles

The growing need for safer and more efficient driving systems is bolstering the demand for semi-autonomous vehicles. Moreover, features that semi-autonomous vehicles provide, such as parking assistance and traffic jam assist, appeal to consumers looking for a more comfortable and less stressful driving experience. In response to this, various key market players are increasingly integrating automotive HMIs with autonomous and semi-autonomous vehicles to facilitate an effortless and safe driving experience, which is further augmenting the automotive HMI market demand. For instance, in April 2021, Beijing Hyundai Motor Co. Ltd launched the new Tucson L, a compact crossover SUV.

The vehicle is built on the i-GMP platform, and it is equipped with a 1.5-liter turbocharged engine (maximum power output of 147 kW, peak torque of 253 Nm), mated to a 7-speed dual-clutch transmission. The vehicle features the Hyundai Smart Sense system, which includes 23 safety and assistance functions and supports Level 2 autonomous driving. Moreover, the escalating demand for semi-autonomous vehicles on account of their fuel efficiency is also creating a positive outlook for the automotive human machine interface (HMI) market.

Growing Adoption of ADAS for Fleet Management

Light commercial vehicles are increasingly adopting ADAS solutions to enhance fleet safety and efficiency. Features such as blind spot detection and electronic brake assist contribute to accident prevention and improve overall operational safety. Moreover, the increasing cases of fatal road accidents are also augmenting the need for ADAS-integrated vehicles, which in turn is creating a positive outlook for the automotive HMI market. For instance, a total of 4,61,312 road accidents have been reported by States and Union Territories (UTs) during the calendar year 2022, which claimed 1,68,491 lives and caused injuries to 4,43,366 persons. Moreover, ADAS technology helps cut maintenance costs.

It helps with brake wear and tear and tires relative to the vehicle operating more smoothly. The European Union applied the Vehicle General Safety Regulation, introduced a range of mandatory advanced driver assistant systems to improve road safety, and established the legal framework for the approval of automated and fully driverless vehicles, which will be applied to all new vehicles from July 2024 onwards. Such an increasing adoption of ADAS is anticipated to positively impact the automotive HMI market outlook in the coming years.

Global Automotive HMI Market Segmentation:

The publisher provides an analysis of the key trends in each segment of the global automotive HMI market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, access type, technology, and vehicle type.

Breakup by Product:

• Instrument Cluster
• Central Display
• Head-Up Display
• Others

The instrument cluster is the dashboard panel that displays vehicle information such as speed, fuel level, and engine status to the driver. It has evolved from analog dials to digital screens that can be customized to show various types of data and interactive features.

The central display serves as the main interface for drivers to access and control various vehicle functions, such as navigation, media, climate settings, and connectivity features. This touchscreen or digital display is strategically placed on the dashboard for easy visibility and access, enhancing the driving experience by consolidating controls into a single, intuitive interface.

Breakup by Access Type:

• Standard
• Multimodal

Standard access typically refers to the conventional interaction methods between the vehicle and the driver, such as physical buttons, switches, and knobs. These interfaces are used to control basic car functions like climate control, audio systems, and headlights.

The multimodal access type refers to the integration of multiple interaction methods, such as touch, voice, gesture, and visual inputs, allowing drivers to control vehicle functions in various ways depending on their preference and the driving context. This approach enhances usability and safety by providing flexible and intuitive ways to interact with the vehicle's systems.

Breakup by Technology:

• Visual Interface
• Acoustic
• Mechanical
• Others

Visual Interface technology in automotive HMI refers to the use of graphical displays, such as touchscreens and digital dashboards, that provide drivers with interactive and intuitive control over vehicle functions. This technology enhances the driving experience by consolidating information and controls into easy-to-navigate visual formats.

Acoustic technology refers to the use of advanced sound systems and voice recognition technologies to enable drivers to interact with their vehicles through voice commands and receive auditory feedback, enhancing safety and convenience while driving.

Mechanical technology in automotive HMI primarily involves the use of physical controls like buttons, knobs, and levers to interact with the vehicle's systems. These tactile components provide immediate feedback and are often used for functions requiring precise control, ensuring a reliable and direct method for drivers to manage vehicle settings.

Breakup by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

The automotive HMI market forecast by the publisher indicates that the demand for automotive human-machine interfaces (HMI) in passenger cars is growing significantly, driven by consumer expectations for more advanced, intuitive, and safer in-vehicle experiences. Moreover, the inflating spending capacities of individuals along with the rising demand for convenient modes of transportation is further augmenting the market for passenger cars. Passenger cars market unit sales are expected to reach 72.54m vehicles in 2028. The increasing sales of passenger cars is anticipated to offer lucrative growth opportunities to the market in the coming years.

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

North America is one of the early adaptors to many technologies even if they are high in cost. The people living in the region respond quickly to the new technology coming onto the market and are often termed as early adaptors of new technology.

The automotive HMI market overview indicates that Europe is also expected to witness significant growth due to the presence of several luxury and passenger car makers such as Volkswagen, BMW, Audi, etc. The region is expected to grow during the forecast period as these companies are spending heavily on technologies to enhance the user experience and comfort. For instance, in March 2020, Cerence signed a global contract with a valuation of US$ 125 Million with a large European car manufacturer for its industry-leading voice- and AI-based automotive assistants.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Alps Electric Co. Ltd.
• Capgemini Engineering (Capgemini SE)
• Continental Aktiengesellschaft
• DENSO Corporation
• EAO AG
• Faurecia Clarion Electronics Co. Ltd. (Faurecia SE)
• Harman International Industries (Samsung Electronics Co. Ltd.)
• Luxoft (DXC Technology)
• Marelli Holdings Co. Ltd.
• Panasonic Holdings Corporation
• Robert Bosch GmbH (Robert Bosch Stiftung GmbH)
• Valeo
• Visteon Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Automotive HMI Market Latest News:

• March 2024: Unity entered a partnership with Mazda Motor Corporation to develop a next-generation in-cabin car experience that will deliver a more seamless on-road experience for drivers. Unity Industry and Runtime will be used to support Mazda’s human machine interface (HMI) and graphic user interface (GUI) development, including integration into in-car operating systems.
• January 2024: US-based Synaptics supplied its touch-and-display integration (TDDI) driver for the latest range of vehicles from Tata Motors. The homegrown automotive giant introduced brand-new infotainment systems and digital instrument clusters in its updated Nexon, Harrier, and Safari models.
• January 2024: Kia introduced the Sonet facelift with Level 1 ADAS. This includes safety features like Forward Collision Warning, Forward Collision Avoidance Assist, Lane Keep Assist, Lane Following Assist, Lane Departure Warning, High Beam Assist, Driver Attention Warning, and Leading Vehicle Departure Alert.
• December 2023: Intellias unveiled a new digital cockpit with Rightware's Kanzi One technology to accelerate the development of dynamic, consumer-friendly automotive instrument panels at CES 2024 on January 9-12 in Las Vegas. Rightware's Kanzi One HMI kit and Qualcomm's fourth-generation Snapdragon Automotive Cockpit Platform are among the systems featured in the Intellias portable but fully functional digital cockpit.

Key Questions Answered in This Report:

• How has the global automotive HMI market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global automotive HMI market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the access type?
• What is the breakup of the market based on the technology?
• What is the breakup of the market based on the vehicle type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global automotive HMI market and who are the key players?
• What is the degree of competition in the industry?