Automotive Seat Heater Market Report 2024

The automotive seat heater market size has grown strongly in recent years. It will grow from $2.76 billion in 2023 to $2.93 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The increase during the historical period can be attributed to the expansion of the automotive sector, widespread adoption of seat heaters in colder regions, rapid urbanization, rising disposable incomes, and growing traffic congestion.

The automotive seat heater market size is expected to see strong growth in the next few years. It will grow to $3.72 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. Anticipated growth in the forecast period can be attributed to the rising demand for comfortable and efficient light commercial vehicles, increasing sales of electric and hybrid electric vehicles, expanding aftermarket sales, heightened consumer awareness and preference for comfort and health benefits, and an increase in the number of patients experiencing back pain. Key trends expected in the forecast period include the growing popularity of carbon fiber technology, advancements in technology, adoption of advanced materials such as lightweight materials, innovations in seat heating technologies, and enhanced features in modern seat heaters.

The increasing adoption of electric vehicles is expected to drive growth in the automotive seat heater market. Electric vehicles (EVs) utilize electric motors and rechargeable batteries, offering benefits such as low maintenance costs, zero emissions, incentives, and the convenience of home charging. Automotive seat heaters enhance driving comfort, conserve energy, and improve range and passenger comfort, making them particularly valuable for EVs. For example, the International Energy Agency reported in March 2023 that the electric car market saw significant growth, with sales exceeding 10 million units in 2022, representing 14% of all new car sales, up from around 9% in 2021. This trend underscores how the rise of electric vehicles is fueling demand for automotive seat heaters.

Leading companies in the automotive seat heater market are focusing on innovation, such as developing heated seat belts to enhance passenger safety and comfort. These seat belts provide consistent warmth close to the body, offering rapid comfort when combined with heated seats. For instance, in January 2023, ZF Friedrichshafen AG introduced the ZF heat belt, featuring integrated heating conductors within specially designed webbing. This innovation simplifies integration into vehicle interiors while ensuring occupant comfort similar to standard seat belts. ZF's advanced textile processing method weaves heating conductors directly into the seat belt structure, maintaining warmth between 36 and 40 degrees Celsius shortly after the vehicle starts moving.

In April 2023, Lear Corporation expanded its product portfolio by acquiring I.G. Bauerhin for $149.75 million. This strategic acquisition integrates I.G. Bauerhin's expertise in automotive seat heaters into Lear's thermal comfort systems for automotive seating. I.G. Bauerhin GmbH, based in Germany, specializes in automotive seat heater technologies.

Major companies operating in the automotive seat heater market are Panasonic Corporation, Magna International Inc., Faurecia SE, Lear Corporation, Toyota Boshoku Corporation, Yanfeng Automotive Interiors, Brose Fahrzeugteile SE & Co. KG, Coherent Corporation, TS Tech Co. Ltd., Grammer AG, Tachi-S Co. Ltd., Guangzhou Tachibana Electronic Co. Ltd., GENTHERM Inc., Kongsberg Automotive GmbH, Zhejiang Tiancheng Controls Co. Ltd., Hyundai Transys Inc., I.G. Bauerhin GmbH, Seat Comfort Systems Inc., Champion Auto Systems, Langfang Goldentime Technology Development Co. Ltd.

North America was the largest region in the automotive seat heater market in 2023. The regions covered in the automotive seat heater market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automotive seat heater market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An automotive seat heater is an integrated heating system found in vehicle seats, designed to offer warmth to drivers and passengers, especially in cold conditions. This system typically includes heating elements embedded within the seat cushions and backrests, connected to the vehicle's electrical system.

The primary types of automotive seat heaters include carbon fiber mesh weave and metal heating pads. Carbon fiber mesh weave seat heaters utilize a woven structure of carbon fibers for consistent and uniform heating. These heaters are available in different types such as composite fiber and various vehicle categories including heavy commercial vehicles, light commercial vehicles, and passenger vehicles. They are distributed through various channels such as aftermarket and original equipment manufacturers (OEMs).

The automotive seat heater market research report is one of a series of new reports that provides automotive seat heater market statistics, including automotive seat heater industry global market size, regional shares, competitors with an automotive seat heater market share, detailed automotive seat heater market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive seat heater industry. This automotive seat heater market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive seat heater market consists of sales of traditional heated seats, water-based heating systems, and cooling seat heaters, modular seat heater systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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