Away from Home Tissue Products - Global Strategic Business Report

The global market for Away from Home Tissue Products was valued at USD 31.5 Billion in 2024 and is projected to reach USD 37.5 Billion by 2030, growing at a CAGR of 3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Away from Home Tissue Products Market - Key Trends & Drivers Summarized

Why Is the Demand for Away from Home Tissue Products on the Rise?

The away from home (AFH) tissue products market has seen robust growth in recent years, driven by rising awareness of hygiene standards and increased demand from institutional sectors such as healthcare, hospitality, and food service. AFH tissue products include paper towels, toilet paper, napkins, and facial tissues, designed for use in public spaces, workplaces, and commercial establishments. Growing concerns regarding public health, particularly following the COVID-19 pandemic, have heightened the demand for high-quality tissue products in public and private sectors, as businesses aim to provide safer and more hygienic environments for both employees and customers.

How Are Innovations and Sustainability Trends Impacting the AFH Tissue Market?

Innovations in production and a growing focus on sustainability are significantly shaping the AFH tissue products market. Manufacturers are increasingly adopting sustainable practices, such as using recycled paper, reducing water consumption, and incorporating energy-efficient technologies in the production process. Eco-friendly tissue products made from bamboo or other renewable resources are gaining popularity, particularly in markets with a strong emphasis on environmental responsibility. Additionally, advancements in tissue manufacturing have led to the production of more absorbent and durable tissue products, which not only improve the user experience but also help reduce overall consumption, aligning with sustainability goals.

How Are Consumer and Business Preferences Influencing the Market for AFH Tissue Products?

Both consumer and business preferences for hygiene and sustainability are influencing the demand for AFH tissue products. Businesses, particularly in sectors such as hospitality and healthcare, are opting for high-quality tissue products to enhance customer satisfaction and ensure compliance with hygiene regulations. The heightened awareness around hygiene, driven by the pandemic, has led to increased consumption of tissue products in public and commercial settings. Consumers are also showing a preference for touchless dispensers and other technologies that minimize contact and enhance hygiene, further boosting the demand for innovative AFH tissue solutions. Furthermore, the trend toward green and sustainable products has pushed institutions to adopt tissue products that are certified for environmental friendliness.

The Growth in the Away from Home Tissue Products Market Is Driven by Several Factors.

The growth in the away from home tissue products market is driven by several factors, including the increasing emphasis on hygiene and sanitation in public and commercial environments, particularly post-COVID-19. The rise in demand from industries like healthcare, hospitality, and food services, which require high-quality and reliable tissue products for maintaining hygiene standards, is a significant growth driver. Technological advancements that allow for more absorbent, durable, and cost-effective tissue products have also contributed to market expansion. The growing consumer preference for sustainable products has driven the demand for eco-friendly tissue solutions, with manufacturers adopting sustainable raw materials and environmentally conscious production methods. Lastly, the trend towards automation in tissue dispensing, with touchless solutions, has further boosted the adoption of AFH tissue products in various public and commercial settings.

Report Scope

The report analyzes the Away from Home Tissue Products market, presented in terms of market value (USD Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

End-Use (Hotels and Foodservices, Business and Commercial Institutions, Healthcare Institutions); Product Type (Napkins, Towelling, Toilet Tissues, Facial Tissues, Sanitary).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Napkins segment, which is expected to reach $8.4 Billion by 2030 with a CAGR of a 2.9%. The Towelling segment is also set to grow at 3.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $8.2 Billion in 2024, and China, forecasted to grow at an impressive 5.2% CAGR to reach $8.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in USD from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as Asia Pulp & Paper, Cascades, Inc., Georgia-Pacific LLC, Kimberly-Clark Corporation, Kruger Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Away from Home Tissue Products Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Away from Home Tissue Products Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Away from Home Tissue Products Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Some of the 44 major companies featured in this Away from Home Tissue Products market report include:

• Asia Pulp & Paper
• Cascades, Inc.
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Kruger Inc.
• MPI Papermills, Inc.
• Procter & Gamble Company, The
• Sofidel Group
• Svenska Cellulosa Aktiebolaget SCA (publ)
• Weifang Lancel Hygiene Products Ltd.