Baby Body Care Market - Forecasts from 2024 to 2029

The global baby bodycare market is projected to grow at a CAGR of 4.88% over the forecast period, from US$54.090 billion in 2024 and is expected to reach US$68.635 billion by 2029.

The baby bodycare market growth is driven by several variables, including the growing mindfulness among parents about the significance of utilizing safe and delicate items, the rise in expendable income, the changing lifestyles of individuals, and the rising populace.

Moreover, the higher birth rate in several major geographies is also expected to drive market growth. According to Our World in Data, there will be a consistent rise in births per year, with a projected value increment from 134.48 million births in 2024 to 136.01 million births by 2030.

Additionally, the predominance of e-commerce and online shopping, such as Amazon, Walmart, and others, is rising quickly and increasing their place in consumers' lives due to convenience. Wider selection offerings are further anticipated to drive market expansion. Online platforms give the added advantage of 24/7 accessibility and the ability to compare costs and product features over different brands and retailers. The offline channel remains the essential distribution channel for infant bodycare items, giving a personalized shopping experience,

Moreover, the growing development in baby care items also drives the need for baby body care items. Producers of baby care products always strive to create modern and innovative items that meet buyers' advancing needs and preferences. They offer personalized items that cater to people's needs and inclinations and buyers' necessities.

Furthermore, the awareness regarding the importance of proper infant hygiene and skincare and the exponential growth of e-commerce will fuel the demand for market expansion. In addition, the development of baby bodycare products for customers is expected to pave the way for future market growth.

GLOBAL BABY BODYCARE MARKET DRIVERS:

The rising urbanization and the proportional increase in disposable income are expected to boost the demand for baby body care globally.

The rise in urbanization is driving the necessity for worldwide baby bodycare items. As more people move to cities, there's an increase in the necessity for baby body products due to changes in lifestyle and the availability of more options in the market. Urban guardians are more concerned about the well-being and health of their babies and are prepared to spend more on organic and natural products that are free of harmful chemicals. This has driven a rise in the requirement for natural infant bodycare products, which are seen to be safer for babies.

The other major derivative increasing the demand for baby bodycare items is the increment in disposable income. Parents have more money to spend on baby bodycare items, including premium and high-quality items. As per the FRED's latest data report on real disposable personal income in the United States, it reportedly increased from US$16.60 trillion in January 2023 to US$16.91 trillion in January 2024.  With higher disposable incomes, parents could willingly spend money on items that offer benefits such as organic products, hypoallergenic properties, and dermatologically tested baby products that are seen to be safer to utilize for babies.

In addition, women are progressively looking for financial independence. As a result, they contribute more to baby bodycare items that offer comfort, time-saving benefits, and ease of utilization as they would want to guarantee that their babies are clean, healthy, and well-groomed. For example, in February 2022, Pigeon Corporation introduced a new line of baby bodycare items in Singapore, derived from natural ingredients known as "Natural Botanical Baby". It is altered to captivate millennials and Gen Z, inclined toward sustainable items.

GLOBAL BABY BODYCARE MARKET SEGMENT ANALYSIS

The skin and hair care segment is anticipated to boost the market expansion.

Customers' preferences have changed towards premium, high-quality baby items focusing on usefulness, which influences the growth of baby skin and hair care products. The global increase in spending power, changing parenting styles, and rising independence and women's engagement in the workforce are anticipated to drive the market's overall expansion. Skincare products made with organic and natural components are becoming more popular as consumers become more aware of the drawbacks, such as allergies or rashes, of using synthetic baby skincare products containing dangerous chemicals.

Parents are choosing baby care products like body washes, diaper creams, and hair care products that are created from plant-based and organic components as a result of the same. Additionally, these items provide advantages in treating skin allergies, discomfort, rashes, and other comparable skin-related conditions.

Major firms in the worldwide infant skincare market are upgrading their capacity to deliver organic and natural items in light of this trend. For example, in January 2024, PureBorn, a UAE-based baby care brand that specializes in making hypo-allergic and ultra-absorbent diapers made with natural bamboo and other items such as shampoo, cleanser, and SPF lotions for the infant, among others, reported their dispatch in Europe. The company has signed a deal with Laboratoire Naturel and will be able to directly deliver their item within the European Union.

Rising ventures in R&D and the trend towards baby care products, which are organic and made from natural ingredients, have pushed different producers to launch new items. For instance, according to the Annual report of the Johnson and Johnson company, the company invested US$15.1 billion in research and development in 2023, up from US$14.1 billion in 2022. Expanding research and development is one of the major reasons for boosting the market for baby body care products during the anticipated period.

The United States region is anticipated to have a significant market share.

One of the key variables driving development is the expanding demand for natural and organic childcare items. Shoppers are becoming more mindful of the ingredients and potential wellbeing dangers associated with conventional baby body care products and are progressively looking for natural and organic options. As a result, companies are reacting by propelling eco-friendly and sustainable items, utilizing ingredients like plant-based extracts and biodegradable materials.

Moreover, this trend will proceed as buyers become healthier and more environmentally aware. For example, WaterWipes, a company specializing in infant wipes, offers wipes made with 99.9% water and a drop of fruit extract, making them a more secure and environment-friendly alternative.

Market Segmentation:

Global Baby Body Care Market is segmented and analyzed as below:

By Type

• Diapers and Wipes
• Skin and Hair Care

By Product

• Massage Oil
• Lotions
• Creams/Moisturizers
• Talcum Powder
• Shampoo & Conditioner
• Others

By End Users

• Medical Institutions
• Retail Buyers

By Age Group

• Less than 6 months
• 6 to 12 months
• 12 to 24 months

By Distribution Channel

• Online
• Offline

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• Spain
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Thailand
• Others