The Global Baby Swing Market size is expected to reach $12.7 billion by 2031, rising at a market growth of 12.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 73.98 million units, experiencing a growth of 13.4% (2020-2023).
North American parents often prioritize safety certifications, durability, and ease of use when selecting baby products, including swings. The strong presence of various well-known brands and manufacturers in this region further supports market growth, as these companies continuously innovate to meet the evolving needs of parents. Hence, in 2023, the North America region generated more than 1/4th revenue share in the market. In terms of volume, by the year 2031, 41.31 million units of baby swing are expected to be utilized by this region. The region’s established consumer base, characterized by a strong emphasis on child safety and product quality, significantly drives demand for baby swings.
Many modern baby swings come equipped with features such as lights, sounds, and toys that engage infants’ senses. These elements provide cognitive stimulation, helping to enhance visual and auditory skills. Parents who understand the role of sensory experiences in brain development are more likely to choose baby swings that offer these stimulating features, thereby increasing market demand. Additionally, as more couples choose to have children, family dynamics are evolving. Modern parenting often emphasizes convenience and the well-being of both parents and infants. Baby swings offer parents a practical solution to soothe their babies while allowing them to multitask. Features such as adjustable speeds, built-in music, and portable designs enhance the appeal of baby swings, attracting parents who seek modern solutions for their childcare needs. This innovation has fuelled market competition and led to a broader range of choices for parents. Thus, growing awareness of infant development benefits and rising demand for baby care products due to increasing birth rates propels the market's growth.
However, developing innovative features and improving existing technologies requires substantial investment in research and development, which is often reflected in the final retail price of the product. Creating prototypes, conducting tests, and refining designs to ensure reliability and safety is time-consuming and expensive. Producing sophisticated baby swings involves advanced manufacturing techniques and machinery, which are more expensive than traditional methods. Ensuring high-quality control standards throughout the manufacturing process adds to production costs. Thus, the high costs of advanced baby swings hamper the market's growth.
North American parents often prioritize safety certifications, durability, and ease of use when selecting baby products, including swings. The strong presence of various well-known brands and manufacturers in this region further supports market growth, as these companies continuously innovate to meet the evolving needs of parents. Hence, in 2023, the North America region generated more than 1/4th revenue share in the market. In terms of volume, by the year 2031, 41.31 million units of baby swing are expected to be utilized by this region. The region’s established consumer base, characterized by a strong emphasis on child safety and product quality, significantly drives demand for baby swings.
Many modern baby swings come equipped with features such as lights, sounds, and toys that engage infants’ senses. These elements provide cognitive stimulation, helping to enhance visual and auditory skills. Parents who understand the role of sensory experiences in brain development are more likely to choose baby swings that offer these stimulating features, thereby increasing market demand. Additionally, as more couples choose to have children, family dynamics are evolving. Modern parenting often emphasizes convenience and the well-being of both parents and infants. Baby swings offer parents a practical solution to soothe their babies while allowing them to multitask. Features such as adjustable speeds, built-in music, and portable designs enhance the appeal of baby swings, attracting parents who seek modern solutions for their childcare needs. This innovation has fuelled market competition and led to a broader range of choices for parents. Thus, growing awareness of infant development benefits and rising demand for baby care products due to increasing birth rates propels the market's growth.
However, developing innovative features and improving existing technologies requires substantial investment in research and development, which is often reflected in the final retail price of the product. Creating prototypes, conducting tests, and refining designs to ensure reliability and safety is time-consuming and expensive. Producing sophisticated baby swings involves advanced manufacturing techniques and machinery, which are more expensive than traditional methods. Ensuring high-quality control standards throughout the manufacturing process adds to production costs. Thus, the high costs of advanced baby swings hamper the market's growth.
Driving and Restraining Factors
Drivers- Growing Awareness of Infant Development Benefits
- Increasing Influence of Parenting Communities
- Rising Demand for Baby Care Products Due to Increasing Birth Rates
- High Costs of Advanced Baby Swings
- Short Lifespan and Limited Usage Period
- Influence of Social Media and Parenting Blogs on Purchasing Decisions
- Rise of Working Parents Seeking Time-Saving Baby Care Solutions
- High Competition from Alternative Soothing Solutions
- Potential for Motion Sickness in Some Infants
Type Outlook
Based on type, the market is divided into electric baby swing and manual baby swing. In 2023, the manual baby swing segment garnered 57% revenue share in the market. In terms of volume, 117.58 million units of manual baby swing are expected to be utilized by the year 2031. Manual swings are typically favoured by parents who prioritize simplicity, portability, and cost-effectiveness. One of the significant advantages of manual baby swings is their affordability; they are generally more budget-friendly than their electric counterparts, making them accessible to a broader range of consumers.Application Outlook
On the basis of application, the market is segmented into household, nursery, hospitals, and others. In 2023, the nursery segment attained 18% revenue share in the market. In terms of volume, by the year 2031, 28.51 million units of baby swing are expected to be utilized in nursery. Whether part of daycare facilities or home environments, Nurseries require swings that provide infant comfort and meet specific safety and regulatory standards. Swings used in nursery settings are often designed to accommodate multiple infants, featuring durable construction and easy-to-clean materials.
Distribution Channel Outlook
By distribution channel, the market is divided into offline and online. In 2023, the offline segment registered 54% revenue share in the baby swing market. In terms of volume, 78.20 million units of baby swing are expected to be sold through offline channel by the year 2031. This segment includes traditional retail outlets such as baby specialty stores, department stores, and mass merchandisers. The preference for offline shopping in the baby swing market can be attributed to several factors. Many parents value the opportunity to physically inspect and test products before purchasing, particularly when it comes to items meant for their infants.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 37% revenue share in the market in 2023. In terms of volume, by the year 2031, 73.32 million units of baby swings are expected to be utilized by this region. This growth can be attributed to several factors, including a rapidly growing population, increasing urbanization, and rising disposable incomes in countries such as China, India, and Japan. The demand for baby products, including swings, is escalating as more families recognize the importance of providing comfort and safety for their infants.List of Key Companies Profiled
- Mattel, Inc.
- JAKKS Pacific, Inc.
- Baby Trend, Inc.
- Newell Brands, Inc.
- Artsana Group (Chicco)
- Cosatto Limited
- BabyBjörn AB (Lillemor Design Ab)
- Summer Infant, Inc.
- Baby Bunting
- Delta Children's Products Corp.
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Manual Baby Swing
- Electric Baby Swing
- Household
- Nursery
- Hospitals
- Other Applications
- Offline
- Online
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Baby Swing Market by Type
Chapter 5. Global Baby Swing Market by Application
Chapter 6. Global Baby Swing Market by Distribution Channel
Chapter 7. Global Baby Swing Market by Region
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Baby Swing Market include:- Mattel, Inc.
- JAKKS Pacific, Inc.
- Baby Trend, Inc.
- Newell Brands, Inc.
- Artsana Group (Chicco)
- Cosatto Limited
- BabyBjörn AB (Lillemor Design Ab)
- Summer Infant, Inc.
- Baby Bunting
- Delta Children's Products Corp.
Methodology
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