Bathtub Global Market Report 2024

The bathtub market size has grown steadily in recent years. It will grow from $8.51 billion in 2023 to $8.74 billion in 2024 at a compound annual growth rate (CAGR) of 2.7%. Historical growth can be attributed to a housing construction boom, economic prosperity, evolving lifestyles, an aging population, real estate market dynamics, and cultural influences.

The bathtub market size is expected to see steady growth in the next few years. It will grow to $9.83 billion in 2028 at a compound annual growth rate (CAGR) of 3.0%. Forecasted growth is due to health and wellness priorities, water conservation, e-commerce expansion, global health concerns, and evolving regulatory standards. Major trends include smart bathtubs, space-saving designs, customization, innovative materials, luxurious features, and accessibility enhancements.

The bathtub market is experiencing growth propelled by the expanding hospitality industry. This sector encompasses a wide array of businesses and services dedicated to offering accommodations, meals, and diverse forms of entertainment and assistance to guests. Within the hospitality industry, bathtubs play a crucial role in elevating the overall guest experience by providing amenities that contribute to comfort, relaxation, and overall satisfaction. As an illustration, in 2023, reports from the American Hotel and Lodging Association, a US-based industry trade group, revealed that hotel revenue surged from $189.07 billion in 2022 to $197.48 billion in 2023. Consequently, the bathtub market is witnessing growth due to the thriving expansion of the hospitality industry.

The anticipated expansion of the construction sector is expected to drive the growth of the bathtub market in the coming years. The construction sector encompasses a range of businesses, organizations, and professionals engaged in the planning, design, development, and construction of buildings, infrastructure, and various physical structures. In new construction projects or renovations, the installation of bathtubs is a common practice as they are essential components of bathrooms. Moreover, contemporary trends in architecture and interior design often emphasize the creation of luxurious and well-equipped bathrooms, further amplifying the demand for stylish and functional bathtubs in construction projects. As an illustration, data from the U.S. Census Bureau in 2021 revealed that an estimated 1,595,100 housing units were started, marking a 15.6% increase from the 1,379,600 units initiated in 2020 in the United States. This data underscores the growing expansion of the construction sector, which, in turn, contributes to the increased demand for bathtubs in the market.

Technological advancement stands out as a significant and popular trend in the bathtub market. Major companies in the industry are directing their efforts towards bringing advancements in technology to deliver enhanced products to their customers. An illustrative example is Kohler, which, in January 2022, introduced the PerfectFill technology bathtub. This innovative bathtub incorporates voice command technology utilizing Alexa to efficiently fill and drain water into and from the bathtub. PerfectFill comprises a drain kit and a digital valve that work in tandem to achieve the selected bath temperature and depth. By integrating voice command technology and smart controls, Kohler's PerfectFill technology represents a noteworthy advancement, showcasing the industry's commitment to leveraging technology for improved user experiences and convenience in the bathtub market.

Major companies in the bathtub market are actively engaged in developing new products, particularly focusing on innovations such as water traps for bathtubs to establish a competitive advantage in the market. Water traps for bathtubs are essential plumbing components designed to prevent the escape of sewer gases and unpleasant odors from the drainage system into the bathroom. As an example, in June 2022, Prevex, a Finland-based water traps company, launched a new series of water traps for bathtubs named Prevex Bathloc, thereby expanding its product range. The Bathloc product family introduces stylish and customizable water traps for bathtubs, offering various models tailored to fit diverse needs and bathtub designs. Notably, the Prevex Bathloc EasyClean model represents an innovative approach, facilitating easy cleaning as users can lift the silicon basket from above, turn it inside out, and effortlessly remove dirt. The product family also aligns with Prevex's commitment to sustainability, as the products are already made from 50% recycled plastic. This focus on new and innovative solutions, such as water traps for bathtubs, highlights the industry's dedication to meeting consumer needs and sustainability goals while gaining a competitive edge in the market.

In October 2022, LongWater Opportunities, a US-based private equity firm, successfully acquired Jetta Corporation for an undisclosed amount. This strategic move enhances LongWater Opportunities' portfolio by incorporating Jetta Corporation, a leading manufacturer of acrylic bathtubs. The acquisition provides LongWater Opportunities with strategic growth opportunities and diversification within the home improvement industry. Jetta Corporation, the acquired entity, is a US-based building materials company specializing in the manufacturing of acrylic bathtubs and systems.

Major companies operating in the bathtub market report are Johnson Controls International PLC, Apollo Global Management LLC, Kohler Co., MUNK Group AG, TOTO Ltd., Lixil Group Corporation, Jaguar Land Rover Limited, Eczacibasi Holding A.S., Roca Sanitario S.A., Hansgrohe SE, Villeroy & Boch AG, Mingyoung Conservation Inc., RAK Ceramics Public Joint Stock Company, Cheviot Corporation, Teuco Group SpA, Duravit AG, Jacuzzi Inc., American Bath Group LLC, Maax Bath Inc., Kaldewei GmbH & Co. KG, Cera Sanitaryware Limited, AQUAPLUS PVT. LTD., Orans Group S.r.l., Mirolin Industries Inc., Colston Group, Arrow Valves Inc., Royal Manufacturing Inc., Americh Corporation, Jade Bath & Shower Products, Ariel Shower Doors & Bathtubs.

North America was the largest region in the bathtub market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathtub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bathtub market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of bathtubs include acrylic, cast iron, and fiberglass variants. Acrylic tubs are constructed using vacuum-formed acrylic sheets, often reinforced with fiberglass to enhance durability. Due to its inherent flexibility and malleability, acrylic allows for a diverse range of bathtub shapes and sizes. These bathtubs are available in various shapes such as rectangular, square, and oval, and can be installed in different configurations such as freestanding, alcove, or drop-in settings in both residential and commercial buildings.

The bathtub market research report is one of a series of new reports that provides bathtub market statistics, including bathtub industry global market size, regional shares, competitors with a bathtub market share, detailed bathtub market segments, market trends and opportunities, and any further data you may need to thrive in the bathtub industry. This bathtub market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bathtub market consists of sales of corner bathtubs, drop-in bathtubs and walk-in bathtubs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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