Birch Water Global Market Report 2024

The birch water market size has grown strongly in recent years. It will grow from $1.35 billion in 2023 to $1.47 billion in 2024 at a compound annual growth rate (CAGR) of 9.0%. The expansion observed in the historical period can be attributed to increasing health consciousness among consumers, a growing demand for natural and organic products, the appeal of functional and nutritional benefits, the widespread adoption of health and wellness trends, and a shift towards sustainable and eco-friendly practices.

The birch water market size is expected to see strong growth in the next few years. It will grow to $1.99 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. Anticipated growth in the forthcoming period can be linked to several factors, including advancements in flavor offerings, the widening scope of markets due to globalization, increased collaborations and partnerships within the industry, the emergence of functional beverage trends, and the prominence of e-commerce and direct-to-consumer channels. Key trends expected in the forecast period encompass heightened consumer demand for natural and functional beverages, the proliferation of healthy drink alternatives, a growing interest in sustainable and ethically sourced products, the introduction of innovative flavor profiles and blends, and an emphasis on health and wellness positioning within the market.

The birch water market is anticipated to experience growth, driven by the increasing demand for a healthier lifestyle and a focus on hygienic living practices. A healthier lifestyle involves maintaining physical and mental well-being through balanced nutrition, regular exercise, sufficient sleep, stress management, and social engagement. Concurrently, hygienic living promotes cleanliness and good health practices. Birch water, known for its mineral and amino acid content, finds popularity in personal care products due to its skin-benefiting properties. Rich in minerals and antioxidants, particularly manganese and magnesium, and low in calories and sugar, birch water becomes a sought-after ingredient in various nutraceutical products. The Global Wellness Institute reported a $1,079 billion increase in the healthy eating, nutrition, and weight loss sector in 2022, reflecting the growing demand for a healthier lifestyle and hygienic living and, consequently, driving the birch water market.

The birch water market is set to witness growth propelled by the increasing demand in the food and beverage sector. Encompassing organizations involved in processing, packaging, and distributing raw food products, the sector has experienced heightened birch water consumption. Consumers, seeking alternatives to sugary and energy-dense beverages, contribute to the rising popularity of birch water. In 2022, the EU food and drink industry reported a turnover of €1,121 billion ($1185.74 billion), up from €1,093 billion ($1157 billion) in the previous year. This surge in demand for food and beverages directly drives the growth of the birch water market.

A notable trend in the birch water market is the innovation in skincare products incorporating birch sap. Major players in the skincare industry are strategically focusing on the development of innovative skincare items utilizing birch water to reinforce their market presence. For example, Lumene, a cosmetic company based in Finland, launched the Nordic hydra birch dew jelly in April 2023. This skincare product features an enhanced formulation containing organic Nordic birch sap, triple hyaluronic acid, and innovative moisture spheres. The packaging is equally innovative, utilizing a thick-walled EBM bottle with 50% certified recycled content, achieving both sustainability and recyclability. This emphasis on product innovation contributes to the sustained position of companies in the birch water market.

Major players in the birch water market are strategically innovating new products to enhance their competitive position, exemplified by the introduction of the Chaga Mushroom Liquid Extract. This innovative extract is derived from Chaga mushrooms and is formulated with a glycerin base and natural birch water. Integrity Ingredients Corporation, a US-based beauty product company, launched the Chaga Mushroom Liquid Extract in July 2022. Leveraging birch water as a key ingredient, this extract boasts the highest Oxygen Radical Absorbent Capacity (ORAC) antioxidant scores, positioning it as a potent antioxidant and anti-aging agent. Abundant in essential minerals such as zinc, copper, magnesium, selenium, and potassium, along with vitamins B, C, and E, the extract finds applications in skincare, scalp care, body care, eye and lip products, as well as color cosmetics.

In November 2022, Jason Derulo, a US-based angel investor, acquired a stake in Treo Brands LLC, marking an undisclosed investment. This strategic acquisition expands Jason Derulo's investment portfolio into the birch water market, a segment within the non-alcoholic beverage industry. Treo Brands LLC, based in the US, specializes in producing and selling organic birch water beverages. Their product line features beverages crafted with organic birch water and fruit juice, positioning them as a natural and healthy alternative to conventional sugary drinks. Jason Derulo's investment in Treo Brands LLC reflects a strategic entry into the birch water market, recognizing its potential in the non-alcoholic beverage segment.

Major companies operating in the birch water market report are Nordic Koivu Ltd., Alaska Wild Harvest LLC., Sibberi, TreeVitalise Organic Birch Water, Sapp Inc., Birch Factory Aps, Tapped Birch Water, Absolutely Wild, Arctic Birch, ÖselBirch, Birkentree, Barth Fruit AG, Betula Drinks, Birk Birch Water, Breza, Birken Water, Byarozavik, Sealand Birk, Taiga Drink, Sap Sucker, Happy Tree, Treemotions, Alaska Wild Birch Products, Birk Birch Sap, Birchsap, Bjork Saft, Purity Organic, Wild Boreal.

Europe was the largest region in the birch water market in 2023. The regions covered in the birch water market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the birch water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary natural variations of birch water are conventional and organic. Organic classification pertains to products cultivated or processed without any chemical intervention and certified by an authorized body. Birch water labeled as organic is free from synthetic pesticides or fertilizers and holds organic certification. Available in flavors such as strawberry, rose chip, bilberry, apple ginger, and others, these variants are distributed through diverse channels such as online retailing and store-based retailing. They find applications across food and beverages, nutraceuticals, pharmaceuticals, cosmetics, and personal care industries.

The birch water market research report is one of a series of new reports that provides birch water market statistics, including birch water industry global market size, regional shares, competitors with a birch water market share, detailed birch water market segments, market trends, and opportunities, and any further data you may need to thrive in the birch water industry. This birch water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.