Blueberries Global Market Report 2024

The blueberries market size has grown strongly in recent years. It will grow from $8.73 billion in 2023 to $9.25 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The increase during the historical period can be attributed to factors such as growing consumer awareness regarding the health benefits of blueberries, the expansion of blueberry cultivation areas, heightened demand from the food processing industry, the proliferation of products containing blueberries, and the rising popularity of blueberry-based desserts.

The blueberries market size is expected to see strong growth in the next few years. It will grow to $11.72 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. In the forecast period, growth can be attributed to several factors, including a shift towards sustainable farming practices, changing dietary preferences favoring plant-based foods, regulatory changes impacting production and distribution, the integration of blueberries into functional foods and beverages, and the effects of climate change on cultivation patterns. Key trends in this period encompass an increased focus on value-added blueberry products, the emergence of premium blueberry varieties, adoption of blockchain technology for supply chain transparency, customization of blueberry products for specific consumer demographics, and collaboration between growers and chefs to drive culinary innovation.

The growth of the blueberries market is expected to be propelled by the increasing consumption of healthy beverages. Healthy beverages offer beneficial nutrients and contribute to overall health and well-being. Blueberries, known for their nutritional value and antioxidant properties, are commonly used as ingredients in healthy beverages such as smoothies, juices, and teas. For instance, in 2021, according to the Government of Canada, the production of Lowbush blueberries increased from 73,773 metric tons in 2021 to 110,132 metric tons in 2022, reflecting the growing demand for healthy beverages containing blueberries.

Key players in the blueberry market are focusing on innovating value-added and high-quality cultivars with enhanced flavor profiles, such as premium blueberry varieties. These premium varieties are characterized by superior quality, taste, and attributes, often commanding higher prices due to their exceptional characteristics. For example, in February 2024, Inka's Berries, a Peru-based company specializing in fresh blueberry development and production, introduced the Abril Blue+ and Alessia Blue+ varieties. These new varieties offer robustness, resilience, exceptional flavor, a long post-harvest shelf life, large size, and sweetness, showcasing Inka's Berries' commitment to innovation and addressing market demands.

In March 2024, Unifrutti Group, a UAE-based fruit and vegetable import/export company, acquired Bomarea S.R.L. and AvoAmerica Peru to strengthen its global multi-fruit platform. This strategic acquisition enhances Unifrutti's presence in Peru and enriches its multi-fruit portfolio with premium blueberries and avocados. Bomarea S.R.L. is a Peruvian producer of premium blueberry varieties, while AvoAmerica Peru specializes in avocado and blueberry production.

Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll's Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals.

North America was the largest region in the blueberries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blueberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Blueberries, characterized by their small, round shape and purple-blue hue, are fruits that grow on shrubs belonging to the genus Vaccinium. They are renowned for their sweet-tart flavor and rich nutritional content. Blueberries are widely utilized in various culinary endeavors, including smoothies, baked goods, jams, salads, or simply enjoyed fresh as a healthy snack.

The primary types of blueberries include frozen blueberries, dried blueberries, blueberry juice concentrate, blueberry puree, and others. Frozen blueberries are fresh berries preserved through freezing, maintaining their taste and nutritional benefits for extended periods. These products are distributed through supermarkets, convenience stores, online platforms, and other channels, catering to diverse end users such as business-to-business (B2B) clients, sauce and dressing manufacturers, bakery and confectionery producers, snack and savory product creators, ice cream manufacturers, beverage companies, and others.

The blueberries market research report is one of a series of new reports that provides blueberries market statistics, including blueberries industry global market size, regional shares, competitors with a blueberries market share, detailed blueberries market segments, market trends and opportunities, and any further data you may need to thrive in the blueberries industry. This blueberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The blueberries market consists of sales of blueberry jam, blueberry yogurt, blueberry cereal bars, blueberry-flavored sparkling water, blueberry skincare products, blueberry supplements, and blueberry-flavored tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.