The blueberries market size is expected to see strong growth in the next few years. It will grow to $11.72 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. In the forecast period, growth can be attributed to several factors, including a shift towards sustainable farming practices, changing dietary preferences favoring plant-based foods, regulatory changes impacting production and distribution, the integration of blueberries into functional foods and beverages, and the effects of climate change on cultivation patterns. Key trends in this period encompass an increased focus on value-added blueberry products, the emergence of premium blueberry varieties, adoption of blockchain technology for supply chain transparency, customization of blueberry products for specific consumer demographics, and collaboration between growers and chefs to drive culinary innovation.
The growth of the blueberries market is expected to be propelled by the increasing consumption of healthy beverages. Healthy beverages offer beneficial nutrients and contribute to overall health and well-being. Blueberries, known for their nutritional value and antioxidant properties, are commonly used as ingredients in healthy beverages such as smoothies, juices, and teas. For instance, in 2021, according to the Government of Canada, the production of Lowbush blueberries increased from 73,773 metric tons in 2021 to 110,132 metric tons in 2022, reflecting the growing demand for healthy beverages containing blueberries.
Key players in the blueberry market are focusing on innovating value-added and high-quality cultivars with enhanced flavor profiles, such as premium blueberry varieties. These premium varieties are characterized by superior quality, taste, and attributes, often commanding higher prices due to their exceptional characteristics. For example, in February 2024, Inka's Berries, a Peru-based company specializing in fresh blueberry development and production, introduced the Abril Blue+ and Alessia Blue+ varieties. These new varieties offer robustness, resilience, exceptional flavor, a long post-harvest shelf life, large size, and sweetness, showcasing Inka's Berries' commitment to innovation and addressing market demands.
In March 2024, Unifrutti Group, a UAE-based fruit and vegetable import/export company, acquired Bomarea S.R.L. and AvoAmerica Peru to strengthen its global multi-fruit platform. This strategic acquisition enhances Unifrutti's presence in Peru and enriches its multi-fruit portfolio with premium blueberries and avocados. Bomarea S.R.L. is a Peruvian producer of premium blueberry varieties, while AvoAmerica Peru specializes in avocado and blueberry production.
Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll's Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals.
North America was the largest region in the blueberries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blueberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Blueberries, characterized by their small, round shape and purple-blue hue, are fruits that grow on shrubs belonging to the genus Vaccinium. They are renowned for their sweet-tart flavor and rich nutritional content. Blueberries are widely utilized in various culinary endeavors, including smoothies, baked goods, jams, salads, or simply enjoyed fresh as a healthy snack.
The primary types of blueberries include frozen blueberries, dried blueberries, blueberry juice concentrate, blueberry puree, and others. Frozen blueberries are fresh berries preserved through freezing, maintaining their taste and nutritional benefits for extended periods. These products are distributed through supermarkets, convenience stores, online platforms, and other channels, catering to diverse end users such as business-to-business (B2B) clients, sauce and dressing manufacturers, bakery and confectionery producers, snack and savory product creators, ice cream manufacturers, beverage companies, and others.
The blueberries market research report is one of a series of new reports that provides blueberries market statistics, including blueberries industry global market size, regional shares, competitors with a blueberries market share, detailed blueberries market segments, market trends and opportunities, and any further data you may need to thrive in the blueberries industry. This blueberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The blueberries market consists of sales of blueberry jam, blueberry yogurt, blueberry cereal bars, blueberry-flavored sparkling water, blueberry skincare products, blueberry supplements, and blueberry-flavored tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Blueberries Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on blueberries market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for blueberries ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The blueberries market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Frozen Blueberry; Dried Blueberry; Blueberry Juice Concentrate; Blueberry Puree; Other Types2) by Distribution Channel: Super Markets; Convenience Stores; Online Channels; Other Distribution Channels
3) by End-User: Business to Business (B2B); Sauces and Dressings; Bakery and Confectionery; Snacks and Savory Products; Ice Creams; Beverages; Other End-Users
Key Companies Mentioned: Nestle S.a; United Natural Foods Inc.; The Kraft Heinz Company; General Mills Inc.; WK Kellogg Co
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestle S.A
- United Natural Foods Inc.
- The Kraft Heinz Company
- General Mills Inc.
- WK Kellogg Co
- Conagra Brands Inc.
- The Hershey Company
- Campbell Soup Company
- Dole plc
- Ingredion Incorporated
- J.R. Simplot Co.
- Fresh Del Monte Produce Inc.
- AGRANA Beteiligungs AG
- Döhler GmbH
- The Hain Celestial Group Inc.
- Seneca Foods Corporation
- Ardo NV
- Sensient Technologies
- Hortifrut
- SunOpta Inc.
- Earthbound Farm
- Naturex
- Driscoll's Inc.
- Scenic Fruit Company
- Bio-Botanica Inc.
- Harbin Gaotai Food Co. Ltd.
- Sun World International LLC
- FutureCeuticals
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 9.25 Billion |
Forecasted Market Value ( USD | $ 11.72 Billion |
Compound Annual Growth Rate | 6.1% |
Regions Covered | Global |