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Canada Click-and-Collect Forecast 2024: Room for Growth Remains in This Key Fulfillment Option for Online Purchases

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    Report

  • April 2024
  • Region: Canada
  • Emarketer
  • ID: 5982467

Canada’s click-and-collect buyer growth tops the rankings among the countries forecasted. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

More than half of Canada’s digital buyers use click and collect, meaning they buy online and pick up in-store (BOPIS). This form of fulfillment is central to retail ecommerce's growth in Canada, where distribution conditions make home delivery costly in many parts of the country.

Key Question: How can retailers capitalize on the growing number of click-and-collect buyers in Canada?

Key Stat: There will be 14.2 million click-and-collect buyers in Canada in 2024.

Here’s what’s in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 3 Charts: Reliable data in simple displays for presentations and quick decision making

Table of Contents

  • Executive Summary
  • Click and collect is an important part of the ecommerce picture in Canada
  • Media Gallery

Charts

  • Click-and-Collect Buyers in Canada, 2023-2027 (millions, % change, and % of digital buyers)
  • Canada Is Top Ranked for Click-and-Collect Buyer Growth This Year
  • There's a Persisting Gap Between Canada and the UK and US for Click-and-Collect Penetration (click-and-collect buyers % of internet users, by country, 2023-2027)