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Consumer Health in Canada

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    Report

  • 109 Pages
  • September 2024
  • Region: Canada
  • Euromonitor International
  • ID: 2557415
Consumer health is expected to see continued current value growth in Canada in 2024. The year is set to represent another step in the transition from the pandemic-era and a 2022 marked by extreme demand and cough, cold and analgesics shortages caused by the “triple-demic” of flu, respiratory syncytial virus (RSV) and COVID-19.

The Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slight fall in sales of systemic analgesics as demand normalises
  • Innovation in topical analgesics/anaesthetic
  • Extended wait for surgery boosts demand for analgesics
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for analgesics
Tylenol joins up with NHL
  • Demographic developments favour expansion of topical analgesics/anaesthetic category
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Normalisation of demand continues
  • Strong demand for antihistamines/allergy remedies (systemic)
  • Immunity boosting vitamins and dietary supplements compete with OTC cough and cold remedies
PROSPECTS AND OPPORTUNITIES
  • OTC cough and cold remedies to see continued transition to more normal demand levels
  • Warmer temperatures expected to boost demand for antihistamines/allergy remedies
  • Strong private label competition
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consistent demand for digestive remedies
  • Viome launch highlights trends in approaches to digestive health
  • Ongoing innovation
PROSPECTS AND OPPORTUNITIES
  • Positive outlook, but not without challenges
  • New developments highlight growing sophistication of consumer awareness
  • Private label to continue to present significant competition to brands
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population resumes role as key growth driver
  • Lice outbreaks at schools supporting demand for antiparasitics/lice (head and body) treatments
  • Private label offers strong competition
PROSPECTS AND OPPORTUNITIES
  • Growing demand for relief from insect bites
  • Growing competition from mass dermocosmetics
  • Adults increasingly using nappy (diaper) rash treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by consistent desire to quit smoking
  • Governmental support for smokers to quit
  • McNeil Consumer Healthcare dominates
PROSPECTS AND OPPORTUNITIES
  • Difficulties in quitting smoking to drive consistent demand
  • Ongoing private label presence, while e-commerce set to develop further
  • Nicotine pouches cause controversy
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing incidence of sleep problems supports demand
  • Highly competitive category
  • Private label segment maintains significant presence
PROSPECTS AND OPPORTUNITIES
  • Stressful lifestyles and demographic factors to drive demand
  • Natural trend influencing demand for sleep aids
  • E-commerce a key channel in sleep aids
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Modern lifestyles contributing to eye problems
  • Increasing demand for allergy eye care supported by climate change
  • Product recall
PROSPECTS AND OPPORTUNITIES
  • Long-term drivers to remain important
  • Climate change driving up demand for allergy eye care
  • Eye health supplements set to compete with OTC eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resumption of activities supports rising demand for wound care
  • Band-Aid remains dominant
  • Key role for private labels
PROSPECTS AND OPPORTUNITIES
  • Significant constraints on category development
  • E-commerce taking on a growing role
  • Ageing population to support demand
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Holistic approach to health and wellness supports continued demand for vitamins
  • Focus on women’s specific health requirements
  • Strong private label presence
PROSPECTS AND OPPORTUNITIES
  • Consumers set to continue to prioritise health and wellness
  • E-commerce expansion
  • Revised fee proposal
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong growth, with probiotic supplements performing well
  • Ashwagandha becoming popular
  • Authorisation of new strains highlights potential for further development of probiotics
PROSPECTS AND OPPORTUNITIES
  • CBD products set to see rising demand
  • Health Canada suspends licences
  • New proposal raises concerns
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Meal replacement sees decline in value
  • New prescription weight loss drug
  • Supplement nutrition drinks to see value growth
PROSPECTS AND OPPORTUNITIES
  • Rising incidence of obesity and weight gain to support growth
  • Rise in online weight management
  • Growing role for social media
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers continue to purchase sports nutrition products despite economic challenges
  • Growing interest in pre-workout products
  • BioSteel changes hands in intensely competitive category
PROSPECTS AND OPPORTUNITIES
  • Further growth expected
  • Rising interest in non-protein pre- and post-workout products
  • E-commerce is the largest distribution channel
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population supports demand for herbal/traditional topical analgesics
  • Wide range of formats
  • Increasing interest in adaptogens
PROSPECTS AND OPPORTUNITIES
  • Topical analgesics to drive growth
  • Immigration from cultures with greater familiarity with herbal/traditional products
  • Revised fee recovery proposal
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Normalisation dampens demand for paediatric analgesics and cough/cold remedies
  • Zarbee’s launches in Canada
  • Paediatric vitamins and dietary supplements bounces back
PROSPECTS AND OPPORTUNITIES
  • Demand to be supported by ongoing interest in health and immunity
  • Climate change to contribute to rise in demand for paediatric allergy remedies
  • Immigration to boost population aged between 0 and 4 years
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029