Graphic Designers in Canada - Industry Market Research Report

By Design: Many Graphic Designers Will Likely Continue to Expand the Scope of Their Offerings

Over the past five years to 2023, operators in the Canadian graphic designers industry have become increasingly important for businesses seeking to generate brand awareness. Graphic designers develop visual displays, including services like product packaging and advertisements, to influence consumers' purchasing behaviour. In particular, many businesses have demanded graphic designers who specialize in design for advertising solutions that integrate well with websites and mobile development. In addition, alternative revenue streams, such as product placement, which includes designing product packaging for placement in movies or TV programs, have stimulated revenue for the industry during the period. Over the past five years, revenue has grown at a CAGR of 1.1% to $1.7 billion, including an expected 0.4% decrease in 2023. Profit is expected to climb to 24.9% of revenue in 2023 from 24.1% in 2018. This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.