Canada's medical writing market size is expected to reach USD 262.7 million by 2030, expanding at a CAGR of 10.36% from 2023 to 2030. The growth is attributed to a rise in contract research organization (CRO) outsourcing, increasing R&D investments by pharmaceutical companies, partnerships & collaborations between market players, the surge in the number of clinical trials, and increasing penetration of the internet and digital media.
The pharmaceutical & biotechnology companies prefer transactional outsourcing wherein research organizations perform entire functions of clinical trials such as site monitoring, study management, data management, biostatistics, and medical writing. CROs offer flexible budgets for these services. Manufacturing companies with large budgets allocated for R&D activities opt for transactional outsourcing services, thereby increasing the demand for CROs.
Canadian pharmaceutical companies invest more money, time, and effort into research and development than any other industry. According to Statistics Canada, the R&D pharmaceutical sector contributed a total GVA (gross value added) of USD 15.0 billion in 2019, a 1.1% increase from USD 14.9 billion in 2018. In addition, there is a new market trend toward multiple strategic relationships in which each CRO performs a single function, and multiple service providers are maintained.
Drug development is a multi-billion-dollar industry with complicated procedures for product approval. To obtain product approval, it is necessary to conduct well-documented, well-communicated, and well-developed research, which increases the demand for experienced writers in the medical field. In addition, social media has become an integral component of the marketing and communication strategies of numerous organizations, including healthcare providers. As part of digital marketing, social networking is now used to interact with patients, thereby increasing the demand for medical writing services.
The COVID-19 pandemic impacted the business of clinical writers. During the first few months of the COVID-19 pandemic, 96% of Canadians who used the Internet to search for information came across COVID-19-related content that they believed to be misleading, false, or inaccurate. 25% of these Canadians saw the suspect information multiple times per day, 7% once per day, and 29% at least once per week, according to a Statistics Canada study from 2021.
In addition, the Canadian government has been combating misinformation for a number of years, including supporting initiatives for digital citizenship education and establishing healthy information ecosystems. The pandemic highlighted the significance of medical writing in addressing future health challenges. Thus, it is anticipated that the market will grow in the coming years due to the aforementioned factors.
The pharmaceutical & biotechnology companies prefer transactional outsourcing wherein research organizations perform entire functions of clinical trials such as site monitoring, study management, data management, biostatistics, and medical writing. CROs offer flexible budgets for these services. Manufacturing companies with large budgets allocated for R&D activities opt for transactional outsourcing services, thereby increasing the demand for CROs.
Canadian pharmaceutical companies invest more money, time, and effort into research and development than any other industry. According to Statistics Canada, the R&D pharmaceutical sector contributed a total GVA (gross value added) of USD 15.0 billion in 2019, a 1.1% increase from USD 14.9 billion in 2018. In addition, there is a new market trend toward multiple strategic relationships in which each CRO performs a single function, and multiple service providers are maintained.
Drug development is a multi-billion-dollar industry with complicated procedures for product approval. To obtain product approval, it is necessary to conduct well-documented, well-communicated, and well-developed research, which increases the demand for experienced writers in the medical field. In addition, social media has become an integral component of the marketing and communication strategies of numerous organizations, including healthcare providers. As part of digital marketing, social networking is now used to interact with patients, thereby increasing the demand for medical writing services.
The COVID-19 pandemic impacted the business of clinical writers. During the first few months of the COVID-19 pandemic, 96% of Canadians who used the Internet to search for information came across COVID-19-related content that they believed to be misleading, false, or inaccurate. 25% of these Canadians saw the suspect information multiple times per day, 7% once per day, and 29% at least once per week, according to a Statistics Canada study from 2021.
In addition, the Canadian government has been combating misinformation for a number of years, including supporting initiatives for digital citizenship education and establishing healthy information ecosystems. The pandemic highlighted the significance of medical writing in addressing future health challenges. Thus, it is anticipated that the market will grow in the coming years due to the aforementioned factors.
Canada Medical Writing Market Report Highlights
- Based on application, the medical journalism segment dominated the market in 2022 and is expected to maintain its lead over the forecast period
- The Medico marketing segment is projected to witness the fastest growth over the forecast period. The segment involves the development of advertising & promotional content, training manuals, product monographs, and web content for the public
- Based on the type, the clinical writing segment held the majority of the market share in 2022 owing to the factors such as Clinical Research Organizations (CROs) establishing medical writing as a feasible extension to their current service portfolio owing to their access to a sizable amount of clinical trial data
- Based on the end-use, the CROs & other segment accounted for the largest market share in 2022 and is expected to exhibit the fastest CAGR during the forecast period
Table of Contents
Chapter 1 Methodology and Scope1.1 Market Segmentation & Scope
1.1.1 Type
1.1.2 Application
1.1.3 End-use
1.1.4 Estimates and Forecast Timeline
1.2 Research Methodology
1.3 Information procurement
1.3.1 Purchased database:
1.3.2 Internal Database
1.3.3 Secondary sources:
1.3.4 Primary research
1.4 Information or Data Analysis
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Volume price analysis
1.7 List of Secondary Sources
1.8 Objectives
1.8.1 Objective - 1
1.8.2 Objective - 2
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segment Outlook
2.2.1 Type
2.2.2 Application
2.2.3 End-Use
2.3 Competitive Insights
2.4 Medical Writing Market Outlook, 2022
Chapter 3 Market Variables, Trends & Scope
3.1 Market Segmentation
3.2 Penetration & Growth Prospect Mapping
3.2.1 Penetration Analysis
3.2.2 Market driver analysis
3.2.3 Market restraint analysis
3.3 Canada Medical Writing Market: Business Environment Analysis Tools
3.3.1 Porter’s Five Forces analysis
3.3.1.1 Bargaining power of buyers
3.3.1.2 Bargaining power of suppliers
3.3.1.3 Competitive rivalry
3.3.1.4 Threat of new entrants
3.3.1.5 Threat of substitutes
3.3.2 PESTEL Analysis
Chapter 4 Canada Medical Writing Market: Type Analysis
4.1 Canada Medical Writing Type Movement Analysis, 2022 & 2030
4.2 Canada Medical Writing Type Market: Segment Dashboard
4.3 Canada Medical Writing Market Estimates & Forecasts, By type (USD Million)
4.3.1 Clinical Writing
4.3.1.1 Clinical writing market, 2018 - 2030 (USD Million)
4.3.2 Regulatory Writing
4.3.2.1 Regulatory writing market, 2018 - 2030 (USD Million)
4.3.3 Scientific Writing
4.3.3.1 Scientific writing market, 2018 - 2030 (USD Million)
4.3.4 Others
4.3.4.1 Others market, 2018 - 2030 (USD Million)
Chapter 5 Canada Medical Writing Market: Application Analysis
5.1 Canada Medical Writing Application Movement Analysis, 2022 & 2030
5.2 Canada Medical Writing Application Market: Segment Dashboard
5.3 Canada Medical Writing Market Estimates & Forecasts, By Application (USD Million)
5.3.1 Medical Journalism
5.3.1.1 Medical journalism market, 2018 - 2030 (USD Million)
5.3.2 Medical Education
5.3.2.1 Medical education market, 2018 - 2030 (USD Million)
5.3.3 Medico Marketing
5.3.3.1 Medico marketing market, 2018 - 2030 (USD Million)
5.3.4 Others
5.3.4.1 Others market, 2018 - 2030 (USD Million)
Chapter 6 Canada Medical Writing Market: End-use Analysis
6.1 Canada Medical Writing End-use Movement Analysis, 2022 & 2030
6.2 Canada Medical Writing End-use Market: Segment Dashboard
6.3 Canada Medical Writing Market Estimates & Forecasts, By End-use (USD Million)
6.3.1 Medical Device/Pharmaceutical & Biotechnology Companies
6.3.1.1 Medical device/Pharmaceutical & Biotechnology Companies Market, 2018 - 2030 (USD Million)
6.3.2 Contract Research Organizations (CROs) & Others
6.3.2.1 CRO & others market, 2018 - 2030 (USD Million)
Chapter 7 Competitive Analysis
7.1 Recent Developments & Impact Analysis, by Key Market Participants
7.2 Competition Categorization
7.3 Company Market Position Analysis
7.4 Company Profiles
7.4.1 PREMIER RESEARCH
7.4.1.1 Company Overview
7.4.1.2 Financial Performance
7.4.1.3 Services Benchmarking
7.4.1.4 Strategic initiatives
7.4.2 FREYR
7.4.2.1 Company Overview
7.4.2.2 Financial Performance
7.4.2.3 Service Benchmarking
7.4.3 CERTARA INC.
7.4.3.1 Company Overview
7.4.3.2 Financial Performance
7.4.3.3 Service Benchmarking
7.4.3.4 Strategic Initiatives
7.4.4 QUANTICATE
7.4.4.1 Company Overview
7.4.4.2 Financial performance
7.4.4.3 Service Benchmarking
7.4.4.4 Strategic Initiatives
7.4.5 IQVIA HOLDINGS INC.
7.4.5.1 Company Overview
7.4.5.2 Financial performance
7.4.5.3 Service Benchmarking
7.4.5.4 Strategic initiatives
7.4.6 SOTERIUS, INC.
7.4.6.1 Company Overview
7.4.6.2 Service Benchmarking
7.4.7 PAREXEL INTERNATIONAL CORPORATION
7.4.7.1 Company Overview
7.4.7.2 Financial Performance
7.4.7.3 Service Benchmarking
7.4.7.4 Strategic Initiatives
List of Tables
Table 1 List of secondary sources
TABLE 2 List of abbreviations
TABLE 3 Canada medical writing market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
TABLE 4 Canada medical writing market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
TABLE 5 Canada medical writing market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Canada medical writing market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market snapshot
Fig. 10 Competitive landscape
Fig. 11 Canada medical writing market trends & outlook
Fig. 12 Canada medical writing market: Type movement share analysis, (USD Million)
Fig. 13 Canada medical writing type market: Key takeaways
Fig. 14 Clinical writing market, 2018 - 2030 (USD Million)
Fig. 15 Regulatory writing market, 2018 - 2030 (USD Million)
Fig. 16 Scientific writing market, 2018 - 2030 (USD Million)
Fig. 17 Others market, 2018 - 2030 (USD Million)
Fig. 18 Canada medical writing market: Application movement share analysis, (USD Million)
Fig. 19 Canada medical writing application market: Key takeaways
Fig. 20 Medical journalism market, 2018 - 2030 (USD Million)
Fig. 21 Medical education market, 2018 - 2030 (USD Million)
Fig. 22 Medico marketing market, 2018 - 2030 (USD Million)
Fig. 23 Others market, 2018 - 2030 (USD Million)
Fig. 24 Canada medical writing market: End-use movement share analysis, (USD Million)
Fig. 25 Canada medical writing end-use market: Key takeaways
Fig. 26 Medical device/pharmaceutical & biotechnology companies market, 2018 - 2030 (USD Million)
Fig. 27 Contract research organizations (CROs) & others market, 2018 - 2030 (USD Million)
Fig. 28 Impact analysis by key market participants
Fig. 29 Competition categorization
Fig. 30 Company market position analysis
Companies Mentioned
- PREMIER RESEARCH
- FREYR
- CERTARA INC.
- QUANTICATE
- IQVIA HOLDINGS INC.
- SOTERIUS, INC.
- PAREXEL INTERNATIONAL CORPORATION
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 67 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 119.9 Million |
| Forecasted Market Value ( USD | $ 262.7 Million |
| Compound Annual Growth Rate | 10.3% |
| Regions Covered | Canada |
| No. of Companies Mentioned | 7 |
