TV Broadcasting in Canada - Industry Market Research Report

Dead air: Falling TV advertising revenue will limit the industry's growth potential

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to increase their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (IBISWorld report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 2.8% to $3.1 billion through the end of 2023, shrinking a marginal 0.6% in 2023 alone as broader economic growth benefits companies.

This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.