Candle Making Kit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Global Candle Making Kit Market was valued at USD 582.10 Million in 2023, and is expected to reach USD 759.41 Million by 2029, rising at a CAGR of 4.50%. This strong growth trajectory is primarily driven by the rising consumer interest in do-it-yourself (DIY) activities and craft-related hobbies. The increasing popularity of self-care and wellness practices has further fueled the demand for candles, thus boosting interest in candle-making kits. These kits have become trendy options for gifts and home décor items, providing a creative alternative that enhances market expansion. The COVID-19 pandemic, which confined individuals to their homes, significantly spurred the demand for candles and home décor products a trend expected to endure.

The lockdown periods saw people spending more time at home, leading to a surge in DIY projects, including candle making, thereby propelling the candle-making kit market. The trends of personalization and experiential gifting, emphasized during the Gifts World Expo in India in August 2023, align perfectly with candle-making kits. These kits offer more than a mere candle; they provide an engaging activity, allowing consumers to personalize scents, colors, and designs, thereby catering to the growing interest in home décor and personalized gifting trends. The Einhell DIY Study 2023 reveals a strong preference for DIY activities in Germany, with more than 50% of Germans eager to enhance their living spaces through DIY and gardening projects. This growing enthusiasm is expected to boost the demand for candle-making kits in European countries, including the UK and Germany, as consumers actively seek out new creative ventures.

Key Market Drivers

Growing Consumer Interest in DIY Activities

The surge in DIY activities is a crucial factor propelling the global candle-making kit market. In April 2021 blog from VantagePoint community magazine highlighted a study titled "Home Life In Lockdown: Tech, Tensions, and Tidying Up," which revealed that approximately 85% of individuals in the UK engaged in home improvement projects during the COVID-19 lockdown.

Additionally, a May 2020 survey by Ronseal that sampled 2,000 adults found that 56% of respondents completed up to four different DIY home remodeling tasks during the lockdown. Moreover, a survey conducted by Dickies noted a staggering 1241% increase in online searches associated with gardening DIY projects during the lockdown period. This heightened interest in DIY activities is anticipated to persist, offering ample growth opportunities for the candle-making kit market. The pandemic-induced lifestyle changes, which saw more individuals exploring new hobbies and creative endeavors, have notably driven the demand for DIY kits, including those for candle making.

Increased Demand for Home Décor and Wellness Products

The candle-making kit market is also significantly driven by the rising consumer interest in home décor and wellness products. Candles have become essential accessories for home decoration. As reported by the National Candle Association, more than 80% of U.S. consumers utilize candles to enhance the ambiance of their living spaces. This trend is amplified by influencers, celebrities, and brands that incorporate candles into their interior designs for aesthetic purposes, thereby broadening the market for decorative candle-making kits. Additionally, the growing adoption of aromatherapy and wellness practices, which are known to enhance relaxation and emotional well-being, contribute to the increased demand for scented candle-making kits.

Consumers are increasingly focused on creating inviting and pleasant living environments, driving the demand for home fragrance products as a form of self-expression. This trend of personalizing and improving home spaces with aesthetically pleasing and aromatic candles significantly drives the market's growth. A Storage Cafe survey from July 2022 found that nearly 25% of American respondents had recently completed a home improvement project, with over 50% utilizing their DIY skills to enhance the aesthetics and comfort of their homes. This growing DIY trend is expected to boost the demand for candle-making kits in the U.S.

Key Market Challenges

Market Saturation and High Competition

One of the main challenges the candle-making kit market faces is market saturation and intense competition. As DIY activities gain popularity and the demand for candle-making kits rises, the market has seen a flood of new entrants, thereby heightening competition. Established brands are compelled to innovate continuously and differentiate their products to maintain their market positions. This competitive environment not only impacts pricing strategies but also necessitates an ongoing commitment to innovation in product offerings to meet evolving consumer preferences. Companies must invest in robust marketing and brand differentiation strategies to stand out in this crowded market. Balancing the scales between innovation, quality, and cost presents a significant challenge for both newcomers and established players in the industry.

Supply Chain Disruptions

Another critical challenge for the global candle-making kit market is supply chain disruptions. The COVID-19 pandemic exposed vulnerabilities within global supply chains, affecting the availability of raw materials and components essential for manufacturing candle-making kits. The sudden spikes in demand, coupled with logistical complications, have resulted in delays and increased costs. Maintaining a consistent supply of high-quality materials while managing costs effectively is an ongoing challenge. Furthermore, fluctuations in the availability of key raw materials such as wax, wicks, and essential oils can impact production schedules and product availability. Companies need to devise robust supply chain management strategies and diversify their sourcing options to mitigate these challenges effectively.

Key Market Trends

Experiential Gifting and Personalization

A significant trend bolstering the candle-making kit market is the rise of experiential gifting and personalization. The Gifts World Expo held in India in August 2023 emphasized that personalization and experiential gifting are now among the most prominent and recent trends in the gifting sector. Candle-making kits resonate well with this trend by offering recipients an engaging and creative activity, beyond just a product. These kits allow users to personalize and customize their candles with various scents, colors, and designs.

This inclination towards experiential and personalized gifts amplifies the demand for candle-making kits as thoughtful and innovative alternatives to conventional gifts. In March 2022, VedaOils, known for its pre-curated candle-making kits, introduced a new range of candle-making supplies aimed at individuals looking to start small home-based businesses. This expansion aligns with the increasing demand for raw materials among small business owners, hobbyists, and DIY enthusiasts.

Growing Popularity of Home Fragrances

Another vital trend spurring the candle-making kit market is the increasing popularity of home fragrances. Scented candle-making kits, in particular, have seen significant demand. Consumers are increasingly inclined towards creating pleasant and inviting living environments with home fragrances. Additionally, the rising acceptance of aromatherapy and wellness practices, which promote relaxation and emotional well-being, has heightened the demand for scented candles. The trend of utilizing home fragrances as a mode of self-expression further fuels the growth of the market for scented candle-making kits, as consumers aspire to embellish their living spaces with appealing aromas that reflect their individual tastes and preferences.

Segmental Insights

Candle Type Insights

In 2023, scented candle-making kits commanded a substantial revenue share. This surge is attributed to the heightened interest in home fragrances combined with the popularity of aromatherapy and wellness practices. The focus on creating pleasant and inviting living spaces and the trend towards using home fragrances for self-expression propel this segment's growth.

According to the National Candle Association, candles have established themselves as must-have home accessories, with over 80% of U.S. consumers using them to adorn their living spaces. The home décor sector has witnessed notable growth, with influencers, celebrities, and brands increasingly incorporating candles into interior designs for their aesthetic appeal. E-commerce platforms promoting artistically crafted candles with intricate shapes and sculptural designs further stimulate consumer interest in candles for decorative purposes, thereby driving the demand for decorative candle-making kits.

Kit Type Insights

In 2023, beginner candle-making kits represented a significant sales share . These kits are geared towards individuals new to candle making and typically feature simple instructions, basic materials, and user-friendly techniques. The burgeoning interest in DIY and crafting trends, along with the craving for creative and hands-on experiences, underpins the demand for beginner kits. Additionally, these beginner kits provide basic customization options, allowing users to select scents and colors, which appeals to those looking for personalized candles either for personal use or gifting. On the other hand, professional candle-making kits are anticipated to witness the fastest growth rate.

These comprehensive and premium kits often include advanced tools like thermometers and pitchers. Experienced candle makers seeking intricate designs and techniques, often requiring specialized components such as wicks and dyes, are likely to gravitate towards professional kits. Entrepreneurs and small business owners aiming to produce unique candle products are also drawn to professional kits. The influence of social media platforms, where influencers, brands, and enthusiasts showcase their crafted candles, inspires budding candle makers, thereby fueling interest in professional kits.

Regional Insights

In 2023, the North American market held the dominating revenue share of the global candle-making kit market. The dominance of this region is largely attributed to the rising personalization trend and the increasing interest in home décor and gifting practices. During festive seasons and holidays, candle-making kits become popular options for personalized gifts, themed designs, and seasonal décor trends, particularly in the U.S. The region's strong interest in DIY crafts and home decor, which has fueled demand for creative and customizable home projects. The popularity of crafting hobbies, coupled with the availability of diverse and high-quality candle-making kits, has driven substantial market growth.

Additionally, North America's well-established retail networks and e-commerce platforms have facilitated easy access to these products, further contributing to its leading market position. As consumer interest in personalized and handmade items continues to rise, North America's market share is expected to remain robust. As per the National Candle Association, 76% of U.S. candle buyers consider candles to be suitable holiday gifts. This growing interest in candles for gifting and the trend towards personalization are likely to drive consumers towards purchasing kits to create personalized and unique gifts according to recipients' preferences.

Key Market Players

• V Candle Supplies
• The Candle Haven
• Scent Supply Co.
• Scandinavian Candle Co.
• Pragmata Pty Ltd (Luxury Candle Supplies)
• Candles and Supplies.com Inc.
• CandleScience Inc.
• Candle Shack Ltd
• Candlewic
• Lone Star Candle Supply, Inc.

Report Scope:

In this report, the global Candle Making Kit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Candle Making Kit Market, By Kit Type:

• Beginner
• Professional

Candle Making Kit Market, By Candle Type:

• Scented
• Regular
• Decorative

Candle Making Kit Market, By End Use:

• Households
• Institutions
• Businesses

Candle Making Kit Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Candle Making Kit Market.

Available Customizations:

Global Candle Making Kit Market report with the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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