China Animal Protein - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2017 - 2029

Protein-infused products demand lead the domination of food and beverages sector in the country

• Animal protein has major applications in the Chinese food and beverage industry. The beverages segment accounted for a major share of the overall market, holding 27% of the volume in 2022, followed by the snacks segment, which accounted for a volume share of 20.52% in 2022. The food and beverage segment is likely to outpace other applications in terms of volume, recording an expected CAGR of 5.06% during the forecast period (2023-2029). This situation is attributed to the rising disposable incomes of consumers. In 2021, an average household in China spent approximately USD 98.67 per capita on buying snacks and beverages per year.
• The increased consumption of whey protein in the snacks and beverages sub-segments contributed to its huge market share. Many companies are actively working to gain larger shares in the market. Nutritional Growth Solutions Ltd (NGS) is developing protein-infused beverages to tap into the growing market. In 2020, the company launched a Healthy Height Whey Protein shake, specially made for children. In October 2020, Chinaprotein Bar Ffit8 recorded the biggest sales value for its protein bars, recorded at USD 2.74 million. The company adds whey protein hydrolysate to its products. The added WPH aids in the rapid absorption of amino acids in the body.
• Supplements and animal feed are the other major end-user industries for animal protein, holding prominent shares in the market. In terms of growth, the personal care and cosmetics segment outpaced other segments. It is expected to record a CAGR of 8.59% in terms of value during the forecast period. In 2020, the sector held less than 1% of the market volume and value. The rising demand for premium beauty products with identifiable ingredients is expected to boost the market.

China Animal Protein Market Trends

Animal protein consumption growth fuels opportunities for key players in the ingredients sector

• In the past, adults across China mainly ignored milk and dairy products (including milk protein) because they were seen as food for children or the elderly. However, this trend has changed in recent years. The nation of nearly 1,400 million people is now the second-largest consumer of dairy products in the world. China imports products from various other countries, ranging from New Zealand-based dairies to German industries. The Chinese animal protein market has witnessed a huge demand for high-quality protein ingredients from health-conscious people. The per capita consumption increased from 40 grams in 2016 to 45.1 grams in 2021.
• Organic milk protein is most widely consumed in China. The organic sector witnesses a dynamic demand, with around 57% of mothers considering organic products. Arla Foods introduced two innovative 'organic kiddies snack' concepts by using its Nutrilac range of functional protein ingredients in 2021. Fonterra launched SureProteinTM SoftBar 1000, a milk protein bar that is exceptionally soft with a relatively short chew time.
• The Chinese market is witnessing rapid growth in the demand for collagen protein in food applications. This product is already well-established and marketed in western countries. Its demand in China is being fueled by the rising awareness of the impact of beauty-oriented nutritional products. This trend is known as "oral beauty" or "beautiful eating" in China. China is the largest market for whey protein in the Asia-Pacific region. The Chinese personal care market witnessed an increase in the demand for whey protein as it is widely used in the production of various weight management and beauty products.

China's domestic meat production increased due to the outbreak of African Swine Fever

• The production of animal protein observed the highest decline of 10% in 2019 because consumers’ daily intake of dairy products was reported to be 97 grams, which was lower than the global average of 303 grams, due to lower demand. The Dietary Guidance for Chinese Residents recommends a daily intake of 300 grams of dairy products. The United States exports skimmed milk powder, cheese, and whey powder, following the implementation of the Section 301 tariff exclusion. The Chinese government promotes processed dairy products, including cheese, whey, and butter, as good sources of protein.
• In 2020, milk production in China witnessed moderate growth due to the COVID-19 pandemic. This was majorly due to transport restrictions and reduced dairy processing activities. The fall in production was mainly observed in small farms. Large farms were less affected due to contract farming with major dairy manufacturers. The production of most dairy products, including fluid milk, dropped by 5%-11% in 2020. China's import of fluid milk increased to 980,000 MT in 2021, as per the USDA. The European Union is the major supplier of fluid milk to China, followed by New Zealand.
• China's domestic beef production increased due to the outbreak of African Swine Fever. Beef was promoted in China as a healthy protein option in salads or processed ready-to-eat meal packs. In December 2022, China's National Conference of Agricultural and Rural Affairs decided to set an annual pork production target of 55 million metric ton for the country's five-year plan, which is approximately 35% above the current production rate. Cattle and pigs across the country account for large-scale breeding and production purposes, thereby providing sufficient raw material for collagen production.

China Animal Protein Industry Overview

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