+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Hosiery in China

  • PDF Icon

    Report

  • 22 Pages
  • December 2025
  • Region: China
  • Euromonitor International
  • ID: 1842871
Despite a slight fall in volume sales, hosiery in China experienced low retail value growth in 2025, driven by an increase in the average unit price. The category is characterised by a shift towards emotional value, with brands like Bananain capitalising on this trend through innovative marketing strategies and products that evoke emotional connections with young consumers. Retail e-commerce leads sales of hosiery, thanks to offering convenience and a wide range of product choices to consumers.

This Hosiery in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hosiery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Emotional value and omnichannel strategies drive growth for hosiery
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Non-sheer hosiery dominates value sales of hosiery in China through high volumes
  • Bananain's emotional appeal boosts sales of hosiery through innovative marketing
  • CHART 2 Bananain Socks Are More Than Just Socks
WHAT’S NEXT?
  • A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
  • CHART 3 Analyst Insight
  • Women's equality and changing dress codes redefine fashion norms
  • Functional hosiery set to gain traction among sports enthusiasts
COMPETITIVE LANDSCAPE
  • Nan Ji Ren maintains its lead through a cost-performance strategy
  • CHART 4 Langsha Struggles as Lack of Innovation Impact Sales
  • Opportunities for growth for players offering budget and high-value hosiery
CHANNELS
  • Retail e-commerce leads hosiery with its diverse product range and affordable prices
  • New retail concepts emerge with innovative strategies
PRODUCTS
  • New materials drive functional innovation in hosiery
  • CHART 5 Materials Innovation Enables Socks to Have Various Functionalities
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Descente Tap Into the More Professional Outdoor Segment
  • CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
  • CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in China 2025
  • CHART 13 Key Insights on Consumers in China 2025
  • CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth is driven by economic conditions, rational purchases, and technological innovation
  • Sportswear drives growth in apparel and footwear through innovation
  • Market polarisation affects value growth
WHAT’S NEXT?
  • Rising incomes, DTC strategies, and sustainability expected to drive growth
  • Functional and athletic apparel set to gain further popularity among women
  • Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
  • Anta's multi-category coverage, brand strategy, and distribution extend its leading position
  • In a stable environment, opportunities for enhancing products and marketing
CHANNELS
  • Interest-based e-commerce platform Douyin takes share from Tmall
  • Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources