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Personal Accessories in China

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    Report

  • 50 Pages
  • January 2024
  • Region: China
  • Euromonitor International
  • ID: 2723577
With the end of the zero-COVID policy, personal accessories, which experienced a contraction in 2022 in both retail volume and current value terms, is set to exhibit robust signs of recovery in 2023 overall. This resurgence has notably been driven by the renewed vibrancy of social activities, and the resumption of outdoor pursuits, which have both been directly contributing to an upswing in demand for personal accessories.

The Personal Accessoriesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL ACCESSORIES IN CHINA
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 2 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of bags and luggage rebound thanks to the lifting of pandemic restrictions
  • Luxury handbags sees a strong performance as the pandemic eases
  • LVMH consolidates its lead in a fragmented category
PROSPECTS AND OPPORTUNITIES
  • E-commerce channels continue to rise, as well as bags and luggage specialists
  • Expansion of athleisure trend to promote sales of sports bags
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
  • Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
  • Table 16 Sales of Luggage by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • 2023 sees a double-digit value resurgence for jewellery
  • Gold jewellery leads, benefiting from its investment value
  • The rise of online sales of jewellery
PROSPECTS AND OPPORTUNITIES
  • “Modern Chinese Style” is likely to reshape traditions
  • Growing influence of luxury players in jewellery
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2018-2023
  • Table 25 Sales of Jewellery by Category: Value 2018-2023
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Jewellery by Category: % Value Growth 2018-2023
  • Table 28 Sales of Costume Jewellery by Type: % Value 2018-2023
  • Table 29 Sales of Fine Jewellery by Type: % Value 2018-2023
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2018-2023
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2018-2023
  • Table 32 NBO Company Shares of Jewellery: % Value 2019-2023
  • Table 33 LBN Brand Shares of Jewellery: % Value 2020-2023
  • Table 34 Distribution of Jewellery by Format: % Value 2018-2023
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Jewellery by Category: Value 2023-2028
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The evolution and growing appeal of connected watches
  • Embracing youth and digital marketing
PROSPECTS AND OPPORTUNITIES
  • Domestic brands and niche international players are capturing sales
  • Embracing femininity: The surge of luxury watch brands in the Chinese market post-pandemic
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2018-2023
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
  • Table 43 Sales of Traditional Watches by Category: Volume 2018-2023
  • Table 44 Sales of Traditional Watches by Category: Value 2018-2023
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2018-2023
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2018-2023
  • Table 48 Sales of Traditional Watches by Price Band: Value 2018-2023
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
  • Table 51 Sales of Connected Watches by Category: Volume 2018-2023
  • Table 52 Sales of Connected Watches by Category: Value 2018-2023
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2018-2023
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2019-2023
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2020-2023
  • Table 57 NBO Company Shares of Connected Watches: % Value 2019-2023
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2020-2023
  • Table 59 Distribution of Traditional Watches by Format: % Value 2018-2023
  • Table 60 Distribution of Connected Watches by Format: % Value 2018-2023
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2023-2028
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2023-2028
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2023-2028
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Writing instruments sees limited signs of recovery
  • COVID-19 accelerates the progress towards the paperless office in China
PROSPECTS AND OPPORTUNITIES
  • Players in writing instruments are turning to O2O business
  • Diversification of portfolios to combat shrinking demand
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 74 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 79 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028