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Personal Accessories in China

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    Report

  • 55 Pages
  • December 2024
  • Region: China
  • Euromonitor International
  • ID: 2723577
The global economic downturn has cast a shadow over personal accessories in China, with a projected retail current value decline in 2024. Low consumer confidence, broader economic uncertainties, and a shift in consumer priorities have contributed to this decline, as consumers have become more cautious about discretionary purchases.

The Personal Accessoriesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 2 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bags and luggage declines in 2024 due to weak domestic demand
  • Leading players experience poor performances in China, except Hermès
  • Miu Miu enjoys high growth by targeting young Chinese consumers
PROSPECTS AND OPPORTUNITIES
  • Rapid rebound anticipated for luxury handbags, but slower recovery for luggage
  • Rising participation in sport set to boost sales of sports bags
  • E-commerce growth deepens with rise of interest-based social media platforms
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
  • Table 16 Sales of Luggage by Type: % Value 2019-2024
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Jewellery shows stagnation as consumer confidence declines in China in 2024
  • Dive into the resilience of gold jewellery
  • Challenges and shifts in e-commerce penetration in jewellery
PROSPECTS AND OPPORTUNITIES
  • Stable growth ahead, especially for fine jewellery
  • Shifting trends in niche materials in fine jewellery in China
Strategic brand upgrades in jewellery to attract Generation Z
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2019-2024
  • Table 25 Sales of Jewellery by Category: Value 2019-2024
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
  • Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
  • Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
  • Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
  • Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
  • Table 34 Distribution of Jewellery by Format: % Value 2019-2024
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Traditional and connected watches struggles in China in 2024
  • Smart wearables drives value growth for connected watches
  • Opportunities for some basic and mid traditional watch brands, notably Swatch
PROSPECTS AND OPPORTUNITIES
  • A return to growth, with many luxury players trying to appeal to women
  • The waning appeal of traditional watches amongst younger consumers
  • Luxury brands in traditional watches will seek to reconnect with domestic consumers through cultural ties
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 44 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 51 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 52 Sales of Connected Watches by Category: Value 2019-2024
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Writing instruments sees downwards pressures, but maintains modest growth
  • Leading player consolidates its position
  • Shifting focus of writing instruments towards cultural relevance and sustainability
PROSPECTS AND OPPORTUNITIES
  • Growth set to continue despite the challenges
  • Traditional channels hold their ground, but online sales set to see a continued rise
  • Facing challenges, players are likely to continue to diversify their portfolios
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 74 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029