China Table Grape Market Forecasts from 2023 to 2028

The china table grape market was valued at a market size of US$35.340 billion in 2021 and is expected to grow at a CAGR of 6.10% to reach a market size of US$53.475 billion in 2028.

In China, table grape is amongthe most significant horticulture crops. Anticipating shifts in dietary preferences, the consumption of table grapes is poised to ascend alongside the broader trend of heightened fruit consumption. This notable growth is not only pivotal in its economic implications but also reverberates through the substantial labor requirements inherent in table grape cultivation, presenting multifaceted employment opportunities spanning production, transportation, and marketing aspects of the industry.

Increasing Consumption of Table Grape

The level of table grape intake among rural residents is steadily rising as dietary conceptions evolve and purchasing power rises. This transition is underlined by shifting dietary paradigms and the growing financial capacity of these communities. As per data provided by the United States Department of Agriculture (USDA), domestic consumption of table grapes attained an estimated 12.375 million metric tons in 2022. The palpable growth in income levels, coupled with advancements in consumption trends, acts as a propellant, intricately contributing to the domestic market.

Expanding Efforts by the Major Market Players

Major players and organizations in the nation are extending the industrial chain and increasing processing capacity to minimize and control the risk of fresh fruit price volatility and stabilize income expectations. For instance, the Shandong Provincial Institute of Table Grapes combines production, promotion, and service with scientific research. It is the representative of fresh grapes in Shandong Province and the first group of demonstration locations for the national grape industry system. Research, demonstration, and promotion of grape production, cultivation, and post-harvest treatment methods are included in the business's range of services and theplanning, design, and technical direction of vineyards.

Increased Organizational Effort

The collaborative efforts between stakeholders in the industry, exemplified by partnerships like the one between SATI, the South African Embassy, and Goodfarmer, serve as conduits for the introduction of these enticing new grape varieties. In 2023, SATI announced the commencement of the 2022–23 China Market Development Promotion at the Jiangnonghui Wholesale Fruit Market in Guangzhou. Members of the South African Western Cape Government, the South African Embassy in China, and the largest fresh fruit importer Goodfarmer all joined forces at the occasion. Similarly, Special News Fruit Licencing (SNFL Group) and Syngenta Group China formed a strategic partnership in February 2023 to advance their respective businesses in China. Leveraging its Modern Agriculture Platform (MAP) and regional farmers' network, Syngenta will create a test block with several SNFL's most significant varieties.

Government Support

High-quality single-line varieties grow swiftly; in particular, the Sunshine Rose and Xiahei Seedless varieties of the Kyoho varieties, as well as Flame Seedless and Cresen and other seedless varieties, have seen a further increase in popularity due to their high quality, strong resistance, and good taste. Moreover, as per the Institute of Botany, CAS, 'Jingxiangyu' and 'Jingyan' were approved by China's National Forest Variety Approval Committee. The Grape and Wine Research Group (GWRG) of the Institute of Botany, Chinese Academy of Sciences (IBCAS) created both of these early-ripening table grape varieties.

Xinjiang region is expected to grow significantly

The favorable climatic conditions coupled with advanced techniques for agricultural production will continue to boost the grape production of Xinjiang province till the forecast period, thereby propelling the market growth. Furthermore, according to estimates from USDA, the domestic consumption of table grapes in China increased from around 11, 810 metric tons in 2021 to around 12, 395 by the year 2022. This is mainly due to increased consumption in major provinces such as Xinjiang which is the largest grape-producing province in China market. Also, the proximity of retailers results in increased trade of table grapes in these major regions of China.

Major Market Player

• Sun World International LLC (Sun World)is a global player in the agricultural industry with a focus on providing a diverse range of high-quality fruits, primarily grapes. The company's core values revolve around innovation, quality, and sustainability, which are evident in its practices and offerings. Sun World's competitive edge stems from their ownership of exclusive grape varieties, which they leverage through licensing agreements. Their growth strategy involves vertical integration within the agricultural supply chain and forming strategic partnerships to expand their reach. Sustainability is a key aspect of Sun World's approach, as they emphasize sustainable farming practices and efficient resource management.

Segmentation:

By Variety

• Seeded
• Red Globe
• Kyoho
• Others
• Seedless
• Thompson Seedless
• Others

By Distribution Channel

• Offline
• Online

By Province

• Guangdong
• Xinjiang
• Shandong
• Zhejiang
• Henan
• Others