Digital English Language Learning Global Market Report 2024

The digital english language learning market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $10.39 billion in 2024 at a compound annual growth rate (CAGR) of 17.6%. The growth observed in the historical period can be attributed to several factors, including the increasing internet penetration, the adoption of personalized and adaptive learning approaches, the integration of gamification and immersive learning techniques, and the cost-effectiveness of online education compared to traditional methods.

The digital english language learning market size is expected to see rapid growth in the next few years. It will grow to $20.2 billion in 2028 at a compound annual growth rate (CAGR) of 18.1%. The projected growth in the forecast period can be attributed to several factors, including the increasing demand in emerging markets, the adoption of hybrid learning models, a heightened focus on employability and career advancement, deeper integration with educational institutions, and the expansion of the edtech ecosystem. Major trends expected in the forecast period encompass product innovations, strategic partnerships, technological advancements, and the integration of artificial intelligence into educational platforms.

The growth of the digital English language learning market is being fueled by the increasing demand for online education. Online education, which delivers educational content and programs through digital technologies and the internet, is becoming increasingly popular due to its accessibility, flexibility, affordability, and alignment with the evolving needs of learners in the digital age. This trend is driving the growth of digital English language learning by enhancing its effectiveness, accessibility, and convenience for language learners. For example, the World Economic Forum reported in January 2022 that the number of students enrolled in online education surged from 71 million in 2020 to 92 million in 2021, indicating a significant increase in demand for online learning worldwide.

Major companies in the digital English language learning market are focusing on developing innovative solutions to meet the growing demand. One such approach is the development of flagship English learning products, which offer practical, engaging, and accessible language learning experiences for learners worldwide. For instance, Duolingo Inc., a US-based educational technology company, launched Duolingo ABC in March 2023, a new app designed specifically to help children in India aged 3 to 8 learn to read and write in English. This free-to-use app features over 700 bite-sized lessons that teach the alphabet, phonics, and sight words in a fun and engaging manner. It includes personalized lessons tailored to each child's reading level and offers interactive activities to reinforce learning.

In April 2022, Pearson VUE, a US-based IT service management company, acquired Mondly, an online language learning platform based in Romania, for an undisclosed amount. Through this acquisition, Pearson aims to enhance its portfolio by integrating Mondly's platform and expanding its presence in the direct-to-consumer English learning market. Mondly offers language courses in English and 40 other languages, providing Pearson with an opportunity to broaden its offerings and reach a wider audience of language learners. This strategic move reflects the growing importance of digital English language learning in the education industry.

Major companies operating in the digital english language learning market are Pearson plc, New Oriental Education & Technology Group Inc., Oxford University Press, 51Talk English International Inc., VIPKid, Preply Inc., McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Chegg Inc., Inlingua International Ltd., Duolingo Inc., iTutorGroup, Lingoda GmbH, Open English LLC, EF Education First Ltd., Transparent Language Inc., Sanako Corporation, LanguageBird LLC, Voxy Inc., LearnCube, Onwards Learning, Yabla Inc., Wall Street English.

Asia-Pacific was the largest region in the digital english language learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital english language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital english language learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital english language learning refers to the utilization of digital technologies, platforms, and resources to facilitate the teaching and acquisition of the English language. This methodology harnesses a variety of digital tools, online courses, virtual classrooms, and interactive software to deliver language instruction, practice exercises, and educational materials to learners spanning all age groups and proficiency levels.

The primary deployment methods in digital English language learning include on-premises and cloud-based solutions. On-premises deployment affords organizations the flexibility to tailor digital English language learning platforms to their specific requirements and seamlessly integrate them with existing systems such as learning management systems (LMS), student information systems (SIS), or corporate intranets, thereby fostering a cohesive learning ecosystem. These solutions cater to various business models, including business-to-business (B2B) and business-to-consumer (B2C), and serve a diverse array of end-users, encompassing both non-academic and academic learners.

The digital english language learning market research report is one of a series of new reports that provides digital english language learning market statistics, including digital english language learning industry global market size, regional shares, competitors with a digital english language learning market share, detailed digital english language learning market segments, market trends and opportunities, and any further data you may need to thrive in the digital english language learning industry. This digital english language learning research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital english language learning market includes revenues earned by entities by providing services such as language assessments, professional development, comprehensive online courses, and test preparation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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