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Cloud Infrastructure Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region

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    Report

  • 250 Pages
  • February 2024
  • Region: Global
  • Fairfield Market Research
  • ID: 5943119
The publisher has released a comprehensive report on the global cloud infrastructure market, outlining significant growth projections and key trends shaping the industry from 2024 to 2031.

According to the latest report, the global cloud infrastructure market recorded sales of US$ 230 billion in 2024. With an anticipated Compound Annual Growth Rate (CAGR) of 10% from 2024 to 2031, the market is poised to reach a valuation of US$ 440 billion by the end of 2031.

Rising Demand Drivers

The adoption of cloud-based services is being propelled by several factors including digital transformation initiatives, the proliferation of artificial intelligence (AI), and the increasing prevalence of remote work. Organizations are drawn to the cloud for its flexibility, scalability, and cost-saving benefits.

The surge in remote work globally has led to an increased demand for cloud-based collaboration and communication technologies, alongside cloud infrastructure to support remote workers. Additionally, the exponential growth of big data and IoT devices necessitates cloud infrastructure for storage, processing, and analysis of vast volumes of data.

Key Trends Shaping Market Growth

The report identifies several key trends driving growth in the cloud infrastructure market, including the adoption of hybrid and multi-cloud strategies, the rising popularity of serverless technology, and the increasing importance of edge computing. Moreover, the integration of AI and ML workloads on cloud platforms, alongside a growing emphasis on safety and security, further fuels market expansion.

Challenges and Restraints

Despite the promising outlook, the cloud infrastructure market faces challenges such as security concerns, regulatory issues, and network limitations. Organizations may encounter difficulties in integrating cloud infrastructure with existing on-premises systems, particularly in complex IT environments. Additionally, stringent data privacy and security regulations pose constraints on cloud adoption in certain regions.

Regional Analysis

North America emerges as a significant player in the global cloud infrastructure market, maintaining a steady growth trajectory with a projected CAGR of 44% during the forecast period. The United States, in particular, stands out as a market hub for cloud infrastructure, driven by the presence of Silicon Valley companies and the increasing adoption of cloud computing solutions.

Meanwhile, China presents lucrative opportunities in the cloud infrastructure market, dominated by domestic players such as Alibaba Cloud, Tencent Cloud, and Huawei Cloud. The market in China is expected to witness substantial growth supported by investments in data centers and cloud platforms.

Category-wise Insights

The services segment of the cloud infrastructure industry is projected to witness significant growth, driven by applications in the telecommunications sector. Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) offerings are expected to experience robust demand, catering to diverse business needs.

Competitive Analysis

Key players in the cloud infrastructure industry are focused on innovation, patenting technologies, and expanding their product lines to maintain a competitive edge. Moreover, smaller players are striving to increase their market share through product differentiation and technological advancements.
  • Key Companies Profiled Alphabet Inc.
  • Amazon Web Services, Inc.
  • International Business Machines Corporation
  • Alibaba Cloud
  • Tencent Cloud
  • Salesforce, Inc.
  • Oracle
  • Cisco Systems, Inc.
  • AT&T Inc.
  • NetApp, Inc.

Cloud Infrastructure Market Segmentation:

By Type:

  • Hardware
  • Service
  • Infrastructure as a service (IaaS)
  • Platform as a service (PaaS)
  • Relational Database as a service (DBaas)
  • Container as a service (CaaS)
  • Software as a Service (SaaS)

By End User:

  • Banking, Financial Services, and Insurance (BFSI)
  • Consumer Goods and Retail
  • Manufacturing
  • Business and Consulting Services
  • Others

By Infrastructure:

  • Public
  • Private
  • Hybrid

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

By Infrastructure:

  • Public
  • Private
  • Hybrid


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Table of Contents

1. Executive Summary
1.1. Global Cloud Infrastructure Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Analysis
3.1. Key Highlights
3.2. Pricing Analysis, by Type
3.2.1. Hardware
3.2.2. Service
3.3. Average Pricing Analysis Benchmark
4. Global Cloud Infrastructure Market Outlook, 2018 - 2031
4.1. Global Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
4.1.1. Key Highlights
4.1.1.1. Hardware
4.1.1.2. Service
4.1.1.2.1. Infrastructure as a service (IaaS)
4.1.1.2.2. Platform as a service (PaaS)
4.1.1.2.3. Relational Database as a service (DBaas)
4.1.1.2.4. Container as a service (CaaS)
4.1.1.2.5. Software as a Service (SaaS)
4.2. Global Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
4.2.1. Key Highlights
4.2.1.1. Banking, Financial Services, and Insurance (BFSI)
4.2.1.2. Consumer Goods and Retail
4.2.1.3. Manufacturing
4.2.1.4. Business and Consulting Services
4.2.1.5. Others
4.3. Global Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
4.3.1. Key Highlights
4.3.1.1. Public
4.3.1.2. Private
4.3.1.3. Hybrid
4.4. Global Cloud Infrastructure Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
4.4.1. Key Highlights
4.4.1.1. North America
4.4.1.2. Europe
4.4.1.3. Asia Pacific
4.4.1.4. Latin America
4.4.1.5. Middle East & Africa
5. North America Cloud Infrastructure Market Outlook, 2018 - 2031
5.1. North America Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
5.1.1. Key Highlights
5.1.1.1. Hardware
5.1.1.2. Service
5.1.1.2.1. Infrastructure as a service (IaaS)
5.1.1.2.2. Platform as a service (PaaS)
5.1.1.2.3. Relational Database as a service (DBaas)
5.1.1.2.4. Container as a service (CaaS)
5.1.1.2.5. Software as a Service (SaaS)
5.2. North America Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
5.2.1. Key Highlights
5.2.1.1. Banking, Financial Services, and Insurance (BFSI)
5.2.1.2. Consumer Goods and Retail
5.2.1.3. Manufacturing
5.2.1.4. Business and Consulting Services
5.2.1.5. Others
5.3. North America Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
5.3.1. Key Highlights
5.3.1.1. Public
5.3.1.2. Private
5.3.1.3. Hybrid
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. North America Cloud Infrastructure Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
5.4.1. Key Highlights
5.4.1.1. U.S. Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
5.4.1.2. U.S. Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
5.4.1.3. U.S. Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
5.4.1.4. Canada Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
5.4.1.5. Canada Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
5.4.1.6. Canada Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Europe Cloud Infrastructure Market Outlook, 2018 - 2031
6.1. Europe Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
6.1.1. Key Highlights
6.1.1.1. Hardware
6.1.1.2. Service
6.1.1.2.1. Infrastructure as a service (IaaS)
6.1.1.2.2. Platform as a service (PaaS)
6.1.1.2.3. Relational Database as a service (DBaas)
6.1.1.2.4. Container as a service (CaaS)
6.1.1.2.5. Software as a Service (SaaS)
6.2. Europe Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
6.2.1. Key Highlights
6.2.1.1. Banking, Financial Services, and Insurance (BFSI)
6.2.1.2. Consumer Goods and Retail
6.2.1.3. Manufacturing
6.2.1.4. Business and Consulting Services
6.2.1.5. Others
6.3. Europe Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
6.3.1. Key Highlights
6.3.1.1. Public
6.3.1.2. Private
6.3.1.3. Hybrid
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Europe Cloud Infrastructure Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
6.4.1. Key Highlights
6.4.1.1. Germany Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.2. Germany Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.3. Germany Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.4. U.K. Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.5. U.K. Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.6. U.K. Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.7. France Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.8. France Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.9. France Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.10. Italy Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.11. Italy Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.12. Italy Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.13. Turkey Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.14. Turkey Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.15. Turkey Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.16. Russia Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.17. Russia Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.18. Russia Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.1.19. Rest of Europe Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
6.4.1.20. Rest of Europe Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
6.4.1.21. Rest of Europe Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Asia Pacific Cloud Infrastructure Market Outlook, 2018 - 2031
7.1. Asia Pacific Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
7.1.1. Key Highlights
7.1.1.1. Hardware
7.1.1.2. Service
7.1.1.2.1. Infrastructure as a service (IaaS)
7.1.1.2.2. Platform as a service (PaaS)
7.1.1.2.3. Relational Database as a service (DBaas)
7.1.1.2.4. Container as a service (CaaS)
7.1.1.2.5. Software as a Service (SaaS)
7.2. Asia Pacific Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
7.2.1. Key Highlights
7.2.1.1. Banking, Financial Services, and Insurance (BFSI)
7.2.1.2. Consumer Goods and Retail
7.2.1.3. Manufacturing
7.2.1.4. Business and Consulting Services
7.2.1.5. Others
7.3. Asia Pacific Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
7.3.1. Key Highlights
7.3.1.1. Public
7.3.1.2. Private
7.3.1.3. Hybrid
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Asia Pacific Cloud Infrastructure Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
7.4.1. Key Highlights
7.4.1.1. China Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
7.4.1.2. China Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
7.4.1.3. China Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
7.4.1.4. Japan Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
1.1.1.1. Japan Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
1.1.1.2. Japan Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
1.1.1.3. South Korea Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
1.1.1.4. South Korea Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
1.1.1.5. South Korea Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
1.1.1.6. India Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
1.1.1.7. India Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
1.1.1.8. India Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
1.1.1.9. Southeast Asia Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
1.1.1.10. Southeast Asia Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
1.1.1.11. Southeast Asia Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
1.1.1.12. Rest of Asia Pacific Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
1.1.1.13. Rest of Asia Pacific Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
1.1.1.14. Rest of Asia Pacific Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
1.1.2. BPS Analysis/Market Attractiveness Analysis
2. Latin America Cloud Infrastructure Market Outlook, 2018 - 2031
2.1. Latin America Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
2.1.1. Key Highlights
2.1.1.1. Hardware
2.1.1.2. Service
2.1.1.2.1. Infrastructure as a service (IaaS)
2.1.1.2.2. Platform as a service (PaaS)
2.1.1.2.3. Relational Database as a service (DBaas)
2.1.1.2.4. Container as a service (CaaS)
2.1.1.2.5. Software as a Service (SaaS)
2.2. Latin America Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
2.2.1. Key Highlights
2.2.1.1. Banking, Financial Services, and Insurance (BFSI)
2.2.1.2. Consumer Goods and Retail
2.2.1.3. Manufacturing
2.2.1.4. Business and Consulting Services
2.2.1.5. Others
2.3. Latin America Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
2.3.1. Key Highlights
2.3.1.1. Public
2.3.1.2. Private
2.3.1.3. Hybrid
2.3.2. BPS Analysis/Market Attractiveness Analysis
2.4. Latin America Cloud Infrastructure Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
2.4.1. Key Highlights
2.4.1.1. Brazil Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
2.4.1.2. Brazil Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
2.4.1.3. Brazil Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
2.4.1.4. Mexico Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
2.4.1.5. Mexico Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
2.4.1.6. Mexico Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
2.4.1.7. Argentina Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
2.4.1.8. Argentina Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
2.4.1.9. Argentina Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
2.4.1.10. Rest of Latin America Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
2.4.1.11. Rest of Latin America Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
2.4.1.12. Rest of Latin America Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
2.4.2. BPS Analysis/Market Attractiveness Analysis
3. Middle East & Africa Cloud Infrastructure Market Outlook, 2018 - 2031
3.1. Middle East & Africa Cloud Infrastructure Market Outlook, by Type, Value (US$ Bn), 2018 - 2031
3.1.1. Key Highlights
3.1.1.1. Hardware
3.1.1.2. Service
3.1.1.2.1. Infrastructure as a service (IaaS)
3.1.1.2.2. Platform as a service (PaaS)
3.1.1.2.3. Relational Database as a service (DBaas)
3.1.1.2.4. Container as a service (CaaS)
3.1.1.2.5. Software as a Service (SaaS)
3.2. Middle East & Africa Cloud Infrastructure Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
3.2.1. Key Highlights
3.2.1.1. Banking, Financial Services, and Insurance (BFSI)
3.2.1.2. Consumer Goods and Retail
3.2.1.3. Manufacturing
3.2.1.4. Business and Consulting Services
3.2.1.5. Others
3.3. Middle East & Africa Cloud Infrastructure Market Outlook, by Infrastructure, Value (US$ Bn), 2018 - 2031
3.3.1. Key Highlights
3.3.1.1. Public
3.3.1.2. Private
3.3.1.3. Hybrid
3.3.2. BPS Analysis/Market Attractiveness Analysis
3.4. Middle East & Africa Cloud Infrastructure Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
3.4.1. Key Highlights
3.4.1.1. GCC Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
3.4.1.2. GCC Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
3.4.1.3. GCC Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
3.4.1.4. South Africa Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
3.4.1.5. South Africa Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
3.4.1.6. South Africa Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
3.4.1.7. Egypt Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
3.4.1.8. Egypt Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
3.4.1.9. Egypt Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
3.4.1.10. Nigeria Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
3.4.1.11. Nigeria Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
3.4.1.12. Nigeria Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
3.4.1.13. Rest of Middle East & Africa Cloud Infrastructure Market by Type, Value (US$ Bn), 2018 - 2031
3.4.1.14. Rest of Middle East & Africa Cloud Infrastructure Market by End User, Value (US$ Bn), 2018 - 2031
3.4.1.15. Rest of Middle East & Africa Cloud Infrastructure Market by Infrastructure, Value (US$ Bn), 2018 - 2031
3.4.2. BPS Analysis/Market Attractiveness Analysis
4. Competitive Landscape
4.1. Company Market Share Analysis, 2023
4.2. Competitive Dashboard
4.3. Company Profiles
4.3.1. Alphabet Inc.
4.3.1.1. Company Overview
4.3.1.2. Infrastructure Portfolio
4.3.1.3. Financial Overview
4.3.1.4. Business Strategies and Development
4.3.2. Amazon Web Services, Inc.
4.3.2.1. Company Overview
4.3.2.2. Infrastructure Portfolio
4.3.2.3. Financial Overview
4.3.2.4. Business Strategies and Development
4.3.3. International Business Machines Corporation
4.3.3.1. Company Overview
4.3.3.2. Infrastructure Portfolio
4.3.3.3. Financial Overview
4.3.3.4. Business Strategies and Development
4.3.4. Alibaba Cloud
4.3.4.1. Company Overview
4.3.4.2. Infrastructure Portfolio
4.3.4.3. Financial Overview
4.3.4.4. Business Strategies and Development
4.3.5. Tencent Cloud
4.3.5.1. Company Overview
4.3.5.2. Infrastructure Portfolio
4.3.5.3. Financial Overview
4.3.5.4. Business Strategies and Development
4.3.6. Salesforce, Inc.
4.3.6.1. Company Overview
4.3.6.2. Infrastructure Portfolio
4.3.6.3. Financial Overview
4.3.6.4. Business Strategies and Development
4.3.7. Oracle
4.3.7.1. Company Overview
4.3.7.2. Infrastructure Portfolio
4.3.7.3. Financial Overview
4.3.7.4. Business Strategies and Development
4.3.8. Cisco Systems, Inc.
4.3.8.1. Company Overview
4.3.8.2. Infrastructure Portfolio
4.3.8.3. Financial Overview
4.3.8.4. Business Strategies and Development
4.3.9. AT&T Inc.
4.3.9.1. Company Overview
4.3.9.2. Infrastructure Portfolio
4.3.9.3. Financial Overview
4.3.9.4. Business Strategies and Development
4.3.10. NetApp, Inc.
4.3.10.1. Company Overview
4.3.10.2. Infrastructure Portfolio
4.3.10.3. Financial Overview
4.3.10.4. Business Strategies and Development
5. Appendix
5.1. Research Methodology
5.2. Report Assumptions
5.3. Acronyms and Abbreviations

Companies Mentioned

  • Alphabet Inc.
  • Amazon Web Services, Inc.
  • International Business Machines Corporation
  • Alibaba Cloud
  • Tencent Cloud
  • Salesforce, Inc.
  • Oracle
  • Cisco Systems, Inc.
  • AT&T Inc.
  • NetApp, Inc.

Methodology

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