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Consumer Types in the USA

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    Report

  • 54 Pages
  • May 2023
  • Region: United States
  • Euromonitor International
  • ID: 5437748

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.

The Consumer Types in the USA report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Types market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Consumer Types in the US
  • Scope
Introduction to consumer types
  • Why segment consumers by type?
  • Breakdown of consumer types in the US
Shopping habits of consumer types in the USA
  • Who is the Balanced Optimist?
    • Balanced Optimist : demographic profile
    • Balanced Optimist: values and influences
    • Balanced Optimist: in-store and online shopping motivations
    • Best ways to target the Balanced Optimist
  • Who is the Minimalist Seeker?
    • Minimalist Seeker : demographic profile
    • Minimalist Seeker: values and influences
    • Minimalist Seeker: in-store and online shopping motivations
    • Best ways to target the Minimalist Seeker
  • Who is the Cautious Planner?
    • Cautious Planner : demographic profile
    • Cautious Planner: values and influences
    • Cautious Planner: in-store and online shopping motivations
    • Best ways to target the Cautious Planner
  • Who is the Conservative Homebody?
    • Conservative Homebody : demographic profile
    • Conservative Homebody: values and influences
    • Conservative Homebody: in-store and online shopping motivations
    • Best ways to target the Conservative Homebody
  • Who is the Undaunted Striver?
    • Undaunted Striver : demographic profile
    • Undaunted Striver: values and influences
    • Undaunted Striver: in-store and online shopping motivations
    • Best ways to target the Undaunted Striver
  • Who is the Empowered Activist?
    • Empowered Activist : demographic profile
    • Empowered Activist: values and influences
    • Empowered Activist: in-store and online shopping motivations
    • Best ways to target the Empowered Activist
  • Who is the Secure Traditionalist?
    • Secure Traditionalist : demographic profile
    • Secure Traditionalist: values and influences
    • Secure Traditionalist: in-store and online shopping motivations
    • Best ways to target the Secure Traditionalist
Demographic breakdownResearch overview