Credit Card Global Market Report 2024

The credit card market size has grown marginally in recent years. It will grow from $103.72 billion in 2023 to $105.39 billion in 2024 at a compound annual growth rate (CAGR) of 1.6%. The growth observed in the historical period can be ascribed to consumer spending habits, rewards programs, incentives, the convenience of transactions, accessibility, the expansion of online shopping and e-commerce, as well as increased activity in travel and international transactions.

The credit card market size is expected to see marginal growth in the next few years. It will grow to $111.65 billion in 2028 at a compound annual growth rate (CAGR) of 1.5%. The expansion anticipated in the forecast period can be linked to the adoption of contactless payments, the incorporation of security and fraud protection features, integration with mobile wallets, creative card designs, and personalization, along with the rise of buy now, pay later (BNPL) options. Key trends expected in the forecast period encompass personalized rewards programs, a heightened emphasis on sustainability, the integration of artificial intelligence, flexible payment choices, regulatory compliance, and enhanced data security.

The credit card market is anticipated to experience growth in the forecast period due to the increasing demand for credit cards. The surge in consumer credit demand and the attractive benefits associated with credit cards are motivating individuals to utilize them. According to the Equifax Quarterly Consumer Credit Demand Index of June 2022, the demand for credit cards in Australia rose by 6% compared to June 2021, contributing to an overall consumer credit demand growth of 10.2% from June 2021. Consequently, the heightened demand for credit cards is a driving force behind the expansion of the credit card market.

The Credit Card market is expected to be driven further by the increasing prevalence of cashless transactions. Cashless transactions, which involve completing monetary transactions without physical cash exchange, promote the use of credit cards by offering convenient, secure, and versatile payment options. In March 2022, the Reserve Bank of India reported a surge in digital payments in India, particularly through the widespread use of UPI for routine transactions. The Digital Payment Index (DPI) increased to 349.30 in March 2022 from 304.06 in September 2021. Notably, more than 46 billion transactions totaling over Rs 84.17 trillion were processed using UPI in FY22. Hence, the growth of cashless transactions is a significant driver for the credit card market.

The impact of COVID-19 on acquiring new credit cards is expected to impede the growth of the credit card market. Consumers are scaling back on credit card applications and reducing balances due to fewer spending opportunities amid the economic recession. Digitally focused businesses, such as Apple, observed decreased spending overall, even with the successful acceptance of its Apple Card. According to data from the Federal Reserve Bank of New York, credit card balances decreased by $76 billion (8.3%) in the second quarter of 2020, and new credit card applications dropped by 40%. Therefore, the repercussions of the COVID-19 recession are restraining the credit card market's growth.

A noteworthy trend in the credit card market is the growing technological innovation. Major corporations are focusing on providing digital prepaid card services in emerging economies to attract a large consumer base for prepaid credit cards. For example, in 2021, Federal Bank in India collaborated with OneCard, an online payment system, to launch a mobile-first Credit Card targeting the young, tech-savvy population. This innovative approach is aimed at providing a seamless digital experience to millennials and Gen Z, who are digital natives with disposable income.

Innovation is also evident in the credit card market through the development of subscription-based credit cards by major companies. Subscription-based credit cards, offering ongoing benefits or rewards for a regular subscription fee, are introduced to cater to larger customer bases, boost sales, and increase revenue. TD Bank N.A., a US-based bank, launched two new credit cards, TD Clear and TD FlexPay, in May 2023. TD Clear operates as a subscription-based credit card with a simple monthly fee and no interest. On the other hand, TD FlexPay enhances flexibility by allowing cardholders to schedule an annual Skip a Payment. This move represents TD Bank's significant investment in the credit card sector, introducing new card options and improving existing products to enhance the overall customer experience.

In September 2021, M2P, an India-based digital infrastructure provider, acquired Wizi for $5 million, consolidating their presence in the credit card sector to offer enhanced benefits to customers. Wizi, based in India, is a company specializing in providing credit cards.

Major companies operating in the credit card market report are SBI Card and Payment Services Limited, JPMorgan Chase & Co., Bank of America Corporation, Citigroup Inc., Wells Fargo & Company, American Express Company, Capital One Financial Corporation, TD Bank N.A., Barclays PLC, Visa Inc., U.S. Bancorp, Truist Financial Corporation, The PNC Financial Services Group Inc., Mastercard Incorporated, HDFC Bank Ltd., ICICI Bank Limited, Synchrony Financial, Discover Financial Services, SunTrust Banks Inc., Axis Bank Limited, Navy Federal Credit Union, BBVA Compass Bancshares Inc., Bank of Baroda, Pentagon Federal Credit Union, Total System Services Inc., Mango Financial Inc., First National Bank of Omaha, Credit One Bank, Merrick Bank Corporation, Comenity Capital Bank, First Premier Bank, Applied Bank, Fiserv Inc., Global Payments Inc., Square Inc., PayPal Holdings Inc. Asia-Pacific was the largest region in the global credit card market share in 2023. Western Europe was the second largest region in the credit card market. The regions covered in the credit card market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Credit cards come in various types, such as reward cards, credit builder cards, travel credit cards, balance transfer cards, and others. A reward card, for instance, grants specific rewards to the cardholder based on accumulated reward points, along with special offers that can be redeemed using these points. The card categories include base, signature, and platinum. Different service providers, including Visa, Mastercard, Rupay, and others, are involved in offering these cards.

The credit card research report is one of a series of new reports that provides credit card statistics, including credit card industry global market size, regional shares, competitors with credit card share, detailed credit card segments, market trends and opportunities, and any further data you may need to thrive in the credit card industry. This credit card research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The countries covered in the credit card market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The credit card market consists of revenues earned by entities that are engaged in storing, processing and transmitting credit card data. Credit cards are payment cards issued by banks and financial institutions that can be used to borrow funds. Credit cards are mostly used for short-term financing of consumer goods and services. The credit limit is preset depending on the borrower’s credit rating and credit cardholders are charged interest each month by the credit card provider. Revenue generated from the cards market include all processing and service fees levied by banks and financial institutions for processing card-based payments. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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