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Decorative Paints and Coatings - Global Strategic Business Report

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    Report

  • 93 Pages
  • December 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5303024
The global market for Decorative Paints and Coatings was estimated at US$82.1 Billion in 2023 and is projected to reach US$113.3 Billion by 2030, growing at a CAGR of 4.7% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Decorative Paints and Coatings Market - Key Trends & Drivers Summarized

What Are Decorative Paints and Coatings and Why Are They Important?

Decorative paints and coatings are materials applied to surfaces for aesthetic and protective purposes, enhancing the appearance and durability of residential, commercial, and industrial buildings. These paints and coatings include a wide range of products, from interior and exterior wall paints to specialty finishes like matte, gloss, metallic, and textured coatings. They serve not only to improve the visual appeal of a surface but also to provide protection against environmental factors such as UV rays, moisture, and corrosion. With advances in chemical formulations, decorative paints and coatings today offer enhanced durability, resistance to fading, and improved environmental performance, meeting the growing demand for products that combine aesthetics with functionality.

Decorative paints and coatings are vital to the construction and renovation industries, as they contribute to long-lasting finishes and increased property value. In addition to traditional building applications, these coatings are increasingly popular in DIY projects and home improvement, as consumers look to personalize spaces with color and style. With the added benefits of anti-microbial, anti-fungal, and anti-mildew properties in some formulations, decorative paints and coatings provide protective solutions that enhance indoor air quality and support healthier living environments.

How Are Technological Advancements Enhancing Decorative Paints and Coatings?

Technological advancements are significantly enhancing decorative paints and coatings, making them more durable, sustainable, and adaptable to various applications. One of the key developments is the rise of eco-friendly, low- and zero-VOC (volatile organic compound) paints, which help reduce harmful emissions and improve indoor air quality. Water-based paints, for example, release fewer VOCs than traditional oil-based paints, aligning with consumer demand for safer, more environmentally friendly products. Nanotechnology is also playing a role, allowing manufacturers to create paints with advanced properties such as self-cleaning, anti-bacterial, and weather-resistant finishes, which are especially valuable in high-traffic or exposed areas.

Advances in pigment technology have expanded color options and durability, providing longer-lasting, fade-resistant colors that maintain their vibrancy over time. Smart coatings, another emerging trend, offer functionalities like temperature regulation, which can reduce heating and cooling needs in buildings, supporting energy efficiency goals. Digital color-matching tools and applications are further enhancing the customer experience by enabling precise color customization, allowing consumers to visualize their choices before application. Together, these technological advancements are making decorative paints and coatings more effective, versatile, and sustainable, meeting the growing expectations of both commercial clients and individual consumers.

Why Is There Growing Demand for Decorative Paints and Coatings in Residential and Commercial Sectors?

The demand for decorative paints and coatings is increasing in residential and commercial sectors due to rising construction and renovation activities, urbanization, and the growing focus on aesthetics. In the residential sector, there is a heightened demand for home improvement products as homeowners seek to personalize and modernize their living spaces. The growing popularity of DIY projects, spurred by social media and home improvement content, has further driven demand for decorative paints, as consumers look for creative, affordable ways to refresh their homes.

In the commercial sector, decorative coatings are essential for maintaining a polished and professional appearance, particularly in retail spaces, hotels, and office buildings. Property managers and business owners are increasingly investing in high-quality, durable coatings that enhance the visual appeal of their properties while offering resistance to wear, stains, and weather. Additionally, the rise of sustainable building practices has led to the adoption of eco-friendly paints in both residential and commercial projects, as building owners seek LEED certification and other green building credentials. Together, these trends are driving demand for decorative paints and coatings across both sectors as aesthetics, durability, and sustainability become central to construction and renovation decisions.

What Factors Are Driving Growth in the Decorative Paints and Coatings Market?

The growth in the decorative paints and coatings market is driven by urbanization, rising disposable incomes, advancements in eco-friendly formulations, and an expanding focus on sustainable construction practices. As urban populations grow, demand for new housing, commercial spaces, and public infrastructure increases, creating a continuous need for paints and coatings. Rising disposable incomes in developing regions are enabling more consumers to invest in home improvement and decor, fueling demand for high-quality, visually appealing finishes.

Environmental regulations and consumer demand for eco-friendly products are prompting manufacturers to develop low-VOC, water-based, and natural paints, which contribute to healthier indoor environments and reduced ecological impact. Innovations in product formulation, such as self-cleaning and weather-resistant coatings, further support market growth by offering extended durability and reducing maintenance costs. Additionally, the shift toward sustainable construction practices, including green building certifications and energy-efficient designs, has spurred interest in decorative coatings that offer functional benefits, such as thermal insulation and UV protection. Together, these factors are driving robust growth in the decorative paints and coatings market, positioning it as a vital segment within the broader construction and home improvement industries.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Acrylic Resin segment, which is expected to reach US$48.2 Billion by 2030 with a CAGR of a 5.2%. The Alkyd Resin segment is also set to grow at 4.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, which was estimated at $21.6 Billion in 2023, and China, forecasted to grow at an impressive 7.5% CAGR to reach $25.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Decorative Paints and Coatings Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Decorative Paints and Coatings Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Decorative Paints and Coatings Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players in the Decorative Paints and Coatings market such as AkzoNobel, The Sherwin-Williams Company, PPG Industries, Asian Paints, Kansai Paints and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Decorative Paints and Coatings market report include:

  • AkzoNobel
  • The Sherwin-Williams Company
  • PPG Industries
  • Asian Paints
  • Kansai Paints
  • Arkema
  • BASF
  • Benjamin Moore
  • Berger Paints
  • Dow, Inc.
  • DuPont de Nemours, Inc.
  • Masco Corporation
  • DuluxGroup
  • NIPPON PAINT
  • DAW SE
  • Cromology. Some of others include Dunn-Edwards
  • NOROO Paint & Coatings
  • Nuplex Industries
  • Ring International
  • Tikkurila

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Decorative Paints and Coatings - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Demand for Home Renovation and Aesthetic Improvements Drives Growth in Decorative Paints and Coatings Market
  • Expansion of Residential Construction in Urban and Suburban Areas Fuels Demand for Interior and Exterior Decorative Paints
  • Increasing Consumer Preference for Eco-Friendly and Low-VOC Paints Boosts Market for Green Decorative Coatings
  • Advances in Paint and Coating Technology Enhance Durability, Reducing the Need for Frequent Reapplication
  • Growth in Commercial and Hospitality Sectors Spurs Demand for High-Quality Decorative Paints for Aesthetic Appeal
  • Popularity of DIY Home Improvement Projects Increases Demand for Easy-to-Apply and Low-Maintenance Decorative Paints
  • Rising Demand for Textured and Specialty Paint Finishes Expands Market for Customizable Decorative Solutions
  • Growth in Disposable Income Among Middle-Class Populations Supports Increased Spending on Premium Paints and Coatings
  • Increasing Awareness of Sustainable Practices Drives Demand for Biodegradable and Natural Pigment-Based Paints
  • Development of Anti-Microbial and Stain-Resistant Paints Supports Demand for High-Performance Decorative Coatings
  • Rising Popularity of Minimalist and Monochromatic Designs Fuels Demand for Matte and Low-Sheen Paint Finishes
  • Growing Demand for Heat-Reflective and Insulating Coatings Expands Applications in Energy-Efficient Building Solutions
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Decorative Paints and Coatings by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for Decorative Paints and Coatings by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 3: World 16-Year Perspective for Decorative Paints and Coatings by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Acrylic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for Acrylic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 6: World 16-Year Perspective for Acrylic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Alkyd by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for Alkyd by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 9: World 16-Year Perspective for Alkyd by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Vinyl by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for Vinyl by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 12: World 16-Year Perspective for Vinyl by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Polyurethane by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Polyurethane by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 15: World 16-Year Perspective for Polyurethane by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Other Resin Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Other Resin Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 18: World 16-Year Perspective for Other Resin Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Non-Residential by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Non-Residential by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 21: World 16-Year Perspective for Non-Residential by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Residential by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Residential by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 24: World 16-Year Perspective for Residential by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Waterborne by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 26: World Historic Review for Waterborne by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 27: World 16-Year Perspective for Waterborne by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 28: World Recent Past, Current & Future Analysis for Solventborne by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 29: World Historic Review for Solventborne by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 30: World 16-Year Perspective for Solventborne by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 31: World Recent Past, Current & Future Analysis for Powder Coating by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 32: World Historic Review for Powder Coating by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 33: World 16-Year Perspective for Powder Coating by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 34: World Decorative Paints and Coatings Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Decorative Paints and Coatings Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned

  • AkzoNobel
  • The Sherwin-Williams Company
  • PPG Industries
  • Asian Paints
  • Kansai Paints
  • Arkema
  • BASF
  • Benjamin Moore
  • Berger Paints
  • Dow, Inc.
  • DuPont de Nemours, Inc.
  • Masco Corporation
  • DuluxGroup
  • NIPPON PAINT
  • DAW SE
  • Cromology. Some of others include Dunn-Edwards
  • NOROO Paint & Coatings
  • Nuplex Industries
  • Ring International
  • Tikkurila

Table Information