Digital Photography Market Report 2026

The digital photography market size has grown strongly in recent years. It will grow from $55.74 billion in 2025 to $59.04 billion in 2026 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to increase in digital camera adoption, growth of consumer electronics, expansion of social media platforms, affordability of smartphones with cameras, rising demand for online photo sharing.

The digital photography market size is expected to see strong growth in the next few years. It will grow to $75.99 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to advancement in ai-based photo editing, growth in mobile photography apps, demand for high-resolution imaging sensors, expansion of cloud-based photography services, adoption of 360-degree and action cameras. Major trends in the forecast period include mobile photography adoption, rise of social media sharing platforms, cloud-based photo storage & editing, smart camera features integration, eco-friendly photography equipment.

The growing number of smartphone users globally is anticipated to drive the expansion of the digital photography market in the coming years. Smartphones are mobile devices that combine computing power, operating systems, and internet connectivity, enabling users to run apps, access the web, and capture high-resolution images. The surge in smartphone adoption has positioned smartphones as the primary camera for many people, providing convenience, portability, and sophisticated imaging capabilities, which has resulted in greater participation in digital photography. Smartphones have transformed digital photography by integrating advanced camera technology, intuitive editing tools, and instant sharing features into a single, compact device. For example, in November 2024, Eurostat, the Luxembourg-based statistical office of the European Union (EU), reported that in 2023, smartphone usage among individuals aged 16-74 living in cities reached 89%, compared with 86% in towns and suburbs and 82% in rural areas. Consequently, the rising number of smartphone users worldwide is fueling the growth of the digital photography market.

Major players in the digital photography market are directing their efforts toward developing innovative solutions such as tilt-shift lenses. Tilt-shift technology involves the manipulation of lens elements to control perspective distortion and focus in photography and cinematography. For instance, in September 2023, Japan-based Fujifilm Holdings Corporation announced the release of 'Fujinon GF30mm F/5.5 T/S' and 'Fujinon GF110mm F/5.6 T/S Macro.' These lenses, designed for the Medium-Format Digital Mirrorless platform, incorporate both shift and tilt capabilities. Each lens features a tilt mechanism at the front, enabling barrel adjustment up to ±8½ degrees. This adjustment results in a focal plane that is angled relative to the sensor.

In March 2024, Canva Pty Ltd., an Australia-based design and visual content technology company, acquired Affinity for an undisclosed sum. Through this acquisition, Canva sought to enhance its digital photography and professional image-editing offerings by incorporating Affinity’s advanced photo editing, image manipulation, and desktop-grade creative tools into its broader visual content platform, catering to both casual creators and professional photographers. Affinity Ltd. is a UK-based software company specializing in professional photo editing, graphic design, and digital imaging applications commonly used in digital photography workflows.

Major companies operating in the digital photography market are Samsung Electronics Co Ltd., PENTAX Imaging Co., Sony Corp, Panasonic Corp, Canon Inc., Fujifilm Holdings Corp, Lytro Inc., Nikon Corp, Eastman Kodak Company, Shutterstock Inc., ARRI Group, Leica Camera AG, Blackmagic Design Pty Ltd., Polaroid Corporation, Red Digital Cinema LLC, Matterport Inc., OM Digital Solutions Corporation, Vivitar Corporation, Giraffe360 Limited, Kinefinity Inc., Aryeo Co, Harman Technology Limited, Algolux Inc.

Asia-Pacific was the largest region in the digital photography market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital photography market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital photography market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital photography market includes revenues earned by providing art photography, editorial photography, journalism photography, documentary photography, and commercial photography. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital photography market consists of sales of digital consumer cameras and digital prosumer cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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