The direct-to-home(dth) services market size has grown steadily in recent years. It will grow from $130.47 billion in 2023 to $134.06 billion in 2024 at a compound annual growth rate (CAGR) of 2.8%. The growth observed in the historical period can be attributed to factors such as the liberalization of broadcast, the expansion of digital TV services, increased consumer demand for more channels, the growth of the middle-class population, competitive pricing and packaging strategies, and the penetration of DTH services into rural markets.
The direct-to-home(dth) services market size is expected to see steady growth in the next few years. It will grow to $150.58 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The anticipated growth in the forecast period can be attributed to factors such as technological evolution with a focus on 4K and beyond resolution, integration of over-the-top (OTT) services and hybrid offerings, expansion of value-added services, an increase in HD channels and content, and the implementation of targeted advertising and personalization. Major trends expected in the forecast period include content customization and bundling, a shift towards on-demand and streaming services, multi-screen and cross-device viewing, integration of interactive features, and a heightened focus on regional and local content.
The growth in demand for ultra-HD quality content is a driving force in the Direct-To-Home (DTH) services market. Ultra High Definition (UHD) provides high-resolution and superior image quality on 4K/UHD televisions. According to a research report by Intertrust Group, the global 4K Ultra HD TV market is projected to reach $380.9 billion by 2025. Ultra HD televisions represent the latest and fastest-growing segment in consumer electronics, with the USA leading the growth in the 4K/UHD market, followed by the UK, France, Germany, and China. DTH service providers such as AT&T and DirecTV are upgrading channels to stream at 4K/UHD quality, catering to the increasing demand for energy-efficient and high-quality video content. Notably, 44% of US TV purchasers reported acquiring new TVs because of a desire for larger screens. Consequently, the demand for UHD is propelling the Direct-To-Home (DTH) services market alongside the rise of DTH services and OTT applications.
An increase in disposable income stands out as a significant driver in the Direct-To-Home (DTH) services market. Disposable income, which represents the money available for spending and saving after deducting taxes and essential expenses, plays a crucial role. DTH services offer cost-effective and customizable entertainment options, potentially saving consumers money and augmenting disposable income by allowing them to choose specific content. According to the Bureau of Economic Analysis, disposable personal income increased by $7.3 billion (less than 0.1 percent) in July 2023. This rise in disposable income is anticipated to propel the Direct-To-Home (DTH) services market further.
Despite these positive trends, signal latency poses a challenge to the Direct-To-Home (DTH) services market. Signal latency refers to the time taken for a satellite signal to traverse from the server to an end-user. With increased online streaming activities, streaming latency has decreased compared to traditional distribution methods. For instance, Starlink, the satellite internet constellation by SpaceX, experienced a drop in median download speeds and an increase in latency, highlighting the impact of signal latency on user experience. Consequently, signal latency remains a constraint on the growth of the Direct-To-Home (DTH) services market.
A current trend emerging in the Direct-To-Home (DTH) services market is the incorporation of interactive TV services. Interactive services encompass various activities, such as movie-on-demand, video conferencing, and email, enhancing user engagement. DTH service providers are integrating interactive services to transform the user interface and compete with OTT players. The television industry has adapted to provide interactive services and games alongside channel broadcasting to enhance the overall user experience.
In June 2023, Eutelsat Communications partnered with Du to upgrade DTH satellite services across the Middle East and North Africa, aiming to optimize user experience and offer enhanced content delivery. This strategic collaboration enables Du to provide superior content delivery to consumers in the region and further enrich their viewing experience. Du, based in the UAE, is a prominent telecommunications company.
Major companies operating in the direct-to-home(dth) services market report are DirecTV Group Inc., Bharti Telemedia Limited, BCE Inc., Dish Media Network Limited, ARRIS International Limited, Optus Communications Pty Ltd., True Corporation Public Company Limited, Shaw Communications Inc., True Visions Group Company Limited, Dish TV India Pvt. Ltd., Viasat Inc., Sky Italia Srl, SES SA, Star Group Limited, Sky Deutschland GmbH, Eutelsat Group, Foxtel Management Pvt. Ltd., Astro Malaysia Holdings Berhad, Tata Play Ltd., Videocon D2H Ltd., Sun Direct TV Private Limited, Cignal TV Inc., Norsat International Inc., Astro All Asia Networks PLC, Freesat Ltd., Thaicom Public Company Limited, AUSTAR United Communications Limited, Nahuelsat S.A., Shin Satellite Public Company Ltd., Pace Micro Technology PLC, Tivu Sat.
Asia-Pacific was the largest region in the direct-to-home (DTH) services market in 2023. North America was the second largest region of the direct-to-home (DTH) services market report. The regions covered in the direct-to-home(dth) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct-to-home(dth) services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The main types of DTH services include standard TV, HD (High Definition), and ultra-HD. HD refers to video with higher resolution and quality compared to standard-definition video. These services are subscribed to through various plans such as basic, premium, and other subscriptions, catering to residential, commercial, and on-vehicle users.
The direct-to-home (DTH) services market research report is one of a series of new reports that provides direct-to-home (DTH) services market statistics, including direct-to-home (DTH) industry global market size, regional shares, competitors with a direct-to-home (DTH) services market share, detailed direct-to-home (DTH) services market segments, market trends and opportunities, and any further data you may need to thrive in the direct-to-home (DTH) services industry. This direct-to-home (DTH) services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The direct-to-home (DTH) services market includes revenues earned by entities by providing broadcasting or streaming services. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in standard definition (SD), high definition (HD), and ultra-high definition (UHD) with basic and premium subscription plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The direct-to-home(dth) services market size is expected to see steady growth in the next few years. It will grow to $150.58 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The anticipated growth in the forecast period can be attributed to factors such as technological evolution with a focus on 4K and beyond resolution, integration of over-the-top (OTT) services and hybrid offerings, expansion of value-added services, an increase in HD channels and content, and the implementation of targeted advertising and personalization. Major trends expected in the forecast period include content customization and bundling, a shift towards on-demand and streaming services, multi-screen and cross-device viewing, integration of interactive features, and a heightened focus on regional and local content.
The growth in demand for ultra-HD quality content is a driving force in the Direct-To-Home (DTH) services market. Ultra High Definition (UHD) provides high-resolution and superior image quality on 4K/UHD televisions. According to a research report by Intertrust Group, the global 4K Ultra HD TV market is projected to reach $380.9 billion by 2025. Ultra HD televisions represent the latest and fastest-growing segment in consumer electronics, with the USA leading the growth in the 4K/UHD market, followed by the UK, France, Germany, and China. DTH service providers such as AT&T and DirecTV are upgrading channels to stream at 4K/UHD quality, catering to the increasing demand for energy-efficient and high-quality video content. Notably, 44% of US TV purchasers reported acquiring new TVs because of a desire for larger screens. Consequently, the demand for UHD is propelling the Direct-To-Home (DTH) services market alongside the rise of DTH services and OTT applications.
An increase in disposable income stands out as a significant driver in the Direct-To-Home (DTH) services market. Disposable income, which represents the money available for spending and saving after deducting taxes and essential expenses, plays a crucial role. DTH services offer cost-effective and customizable entertainment options, potentially saving consumers money and augmenting disposable income by allowing them to choose specific content. According to the Bureau of Economic Analysis, disposable personal income increased by $7.3 billion (less than 0.1 percent) in July 2023. This rise in disposable income is anticipated to propel the Direct-To-Home (DTH) services market further.
Despite these positive trends, signal latency poses a challenge to the Direct-To-Home (DTH) services market. Signal latency refers to the time taken for a satellite signal to traverse from the server to an end-user. With increased online streaming activities, streaming latency has decreased compared to traditional distribution methods. For instance, Starlink, the satellite internet constellation by SpaceX, experienced a drop in median download speeds and an increase in latency, highlighting the impact of signal latency on user experience. Consequently, signal latency remains a constraint on the growth of the Direct-To-Home (DTH) services market.
A current trend emerging in the Direct-To-Home (DTH) services market is the incorporation of interactive TV services. Interactive services encompass various activities, such as movie-on-demand, video conferencing, and email, enhancing user engagement. DTH service providers are integrating interactive services to transform the user interface and compete with OTT players. The television industry has adapted to provide interactive services and games alongside channel broadcasting to enhance the overall user experience.
In June 2023, Eutelsat Communications partnered with Du to upgrade DTH satellite services across the Middle East and North Africa, aiming to optimize user experience and offer enhanced content delivery. This strategic collaboration enables Du to provide superior content delivery to consumers in the region and further enrich their viewing experience. Du, based in the UAE, is a prominent telecommunications company.
Major companies operating in the direct-to-home(dth) services market report are DirecTV Group Inc., Bharti Telemedia Limited, BCE Inc., Dish Media Network Limited, ARRIS International Limited, Optus Communications Pty Ltd., True Corporation Public Company Limited, Shaw Communications Inc., True Visions Group Company Limited, Dish TV India Pvt. Ltd., Viasat Inc., Sky Italia Srl, SES SA, Star Group Limited, Sky Deutschland GmbH, Eutelsat Group, Foxtel Management Pvt. Ltd., Astro Malaysia Holdings Berhad, Tata Play Ltd., Videocon D2H Ltd., Sun Direct TV Private Limited, Cignal TV Inc., Norsat International Inc., Astro All Asia Networks PLC, Freesat Ltd., Thaicom Public Company Limited, AUSTAR United Communications Limited, Nahuelsat S.A., Shin Satellite Public Company Ltd., Pace Micro Technology PLC, Tivu Sat.
Asia-Pacific was the largest region in the direct-to-home (DTH) services market in 2023. North America was the second largest region of the direct-to-home (DTH) services market report. The regions covered in the direct-to-home(dth) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct-to-home(dth) services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The main types of DTH services include standard TV, HD (High Definition), and ultra-HD. HD refers to video with higher resolution and quality compared to standard-definition video. These services are subscribed to through various plans such as basic, premium, and other subscriptions, catering to residential, commercial, and on-vehicle users.
The direct-to-home (DTH) services market research report is one of a series of new reports that provides direct-to-home (DTH) services market statistics, including direct-to-home (DTH) industry global market size, regional shares, competitors with a direct-to-home (DTH) services market share, detailed direct-to-home (DTH) services market segments, market trends and opportunities, and any further data you may need to thrive in the direct-to-home (DTH) services industry. This direct-to-home (DTH) services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The direct-to-home (DTH) services market includes revenues earned by entities by providing broadcasting or streaming services. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in standard definition (SD), high definition (HD), and ultra-high definition (UHD) with basic and premium subscription plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Direct-To-Home(DTH) Services Market Characteristics3. Direct-To-Home(DTH) Services Market Trends and Strategies32. Global Direct-To-Home(DTH) Services Market Competitive Benchmarking33. Global Direct-To-Home(DTH) Services Market Competitive Dashboard34. Key Mergers and Acquisitions in the Direct-To-Home(DTH) Services Market
4. Direct-To-Home(DTH) Services Market - Macro Economic Scenario
5. Global Direct-To-Home(DTH) Services Market Size and Growth
6. Direct-To-Home(DTH) Services Market Segmentation
7. Direct-To-Home(DTH) Services Market Regional and Country Analysis
8. Asia-Pacific Direct-To-Home(DTH) Services Market
9. China Direct-To-Home(DTH) Services Market
10. India Direct-To-Home(DTH) Services Market
11. Japan Direct-To-Home(DTH) Services Market
12. Australia Direct-To-Home(DTH) Services Market
13. Indonesia Direct-To-Home(DTH) Services Market
14. South Korea Direct-To-Home(DTH) Services Market
15. Western Europe Direct-To-Home(DTH) Services Market
16. UK Direct-To-Home(DTH) Services Market
17. Germany Direct-To-Home(DTH) Services Market
18. France Direct-To-Home(DTH) Services Market
19. Italy Direct-To-Home(DTH) Services Market
20. Spain Direct-To-Home(DTH) Services Market
21. Eastern Europe Direct-To-Home(DTH) Services Market
22. Russia Direct-To-Home(DTH) Services Market
23. North America Direct-To-Home(DTH) Services Market
24. USA Direct-To-Home(DTH) Services Market
25. Canada Direct-To-Home(DTH) Services Market
26. South America Direct-To-Home(DTH) Services Market
27. Brazil Direct-To-Home(DTH) Services Market
28. Middle East Direct-To-Home(DTH) Services Market
29. Africa Direct-To-Home(DTH) Services Market
30. Direct-To-Home(DTH) Services Market Competitive Landscape and Company Profiles
31. Direct-To-Home(DTH) Services Market Other Major and Innovative Companies
35. Direct-To-Home(DTH) Services Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Direct-To-Home (DTH) Services Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on direct-to-home (dth) services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for direct-to-home (dth) services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Type: Standard TV; HD; Ultra HD
2) By Subscription Type: Basic; Premium; Other Subscription Types
3) By End-user: Residential; Commercial; On-Vehicle
Key Companies Mentioned: DirecTV Group Inc.; Bharti Telemedia Limited; BCE Inc.; Dish Media Network Limited; ARRIS International Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- DirecTV Group Inc.
- Bharti Telemedia Limited
- BCE Inc.
- Dish Media Network Limited
- ARRIS International Limited
- Optus Communications Pty Ltd.
- True Corporation Public Company Limited
- Shaw Communications Inc.
- True Visions Group Company Limited
- Dish TV India Pvt. Ltd.
- Viasat Inc.
- Sky Italia Srl
- SES SA
- Star Group Limited
- Sky Deutschland GmbH
- Eutelsat Group
- Foxtel Management Pvt. Ltd.
- Astro Malaysia Holdings Berhad
- Tata Play Ltd.
- Videocon D2H Ltd.
- Sun Direct TV Private Limited
- Cignal TV Inc.
- Norsat International Inc.
- Astro All Asia Networks plc
- Freesat Ltd.
- Thaicom Public Company Limited
- AUSTAR United Communications Limited
- Nahuelsat S.A.
- Shin Satellite Public Company Ltd.
- Pace Micro Technology plc
- Tivu Sat
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | February 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 134.06 Billion |
| Forecasted Market Value ( USD | $ 150.58 Billion |
| Compound Annual Growth Rate | 2.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
