Electric Hair Brush Market Report by Product Type, Gender, Distribution Channel, End Use, and Region 2024-2032

The global electric hair brush market size reached US$ 286.5 Million in 2023. Looking forward, the market is expected to reach US$ 422.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2023-2032. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.

Electric Hair Brush Market Analysis:

• Major Market Drivers: A rise in the demand for shiny and straightened hair, especially among the millennial population, which can be accredited to increasing awareness about personal grooming and the growing number of fashion campaigns on social media forums, such as Facebook, Instagram, YouTube, and Pinterest, is driving the electric hair brush market growth.
• Key Market Trends: The rising utilization of electric hair brushes in salons and other hair care spaces represents one of the key factors creating a positive outlook for the market. Moreover, unhealthy dietary habits and the increasing geriatric population are resulting in the growing occurrence of dryness, frizzy hair, and hair loss, thereby elevating the need for efficient hair styling tools.
• Competitive Landscape: Some of the prominent companies in the market include Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oréal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd., and Vega Industries Pvt. Limited, among many others.
• Geographical Trends: The North American market for electric hair brushes is relatively mature, with steady growth driven by consumer demand for convenience and innovative hair care solutions. Moreover, the European market emphasizes both functionality and design aesthetics in electric hair brushes, reflecting a diverse range of consumer preferences across different countries and cultures. The increasing urbanization, rising disposable incomes, and growing awareness of personal grooming trends are driving the product demand for the Asia Pacific region.
• Challenges and Opportunities: High competition, technological advancements, and regulatory compliances are hampering market growth. However, the increasing consumer awareness about personal grooming and hair care, especially in emerging markets, presents opportunities for market expansion.

Electric Hair Brush Market Trends:

Rising Beauty Consciousness

The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to the publisher, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, the market is expected to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes.

For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.

Increasing Number of Salons

The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S.

Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution.

For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry’s growth.

Technological Advancements

Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly.

The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results.

For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.

Global Electric Hair Brush Industry Segmentation:

This report provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2024-2032. The report has categorized the market based on product type, gender, distribution channel, and end use.

Breakup by Product Type:

• Flat
• Round

The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.

Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.

Breakup by Gender:

• Female
• Male

The report has provided a detailed breakup and analysis of the market based on the gender. This includes female and male.

Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, beauty stores, online stores, and others.

According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.

Breakup by End Use:

• Household
• Commercial

The report has provided a detailed breakup and analysis of the market based on the end use. This includes household and commercial.

According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household.

While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries.

Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:

• Apalus Inc
• Dafni
• Drybar LLC (Helen of Troy Limited)
• Glamfields
• Koninklijke Philips N.V.
• L'Oréal S.A.
• Panasonic Corporation
• Revlon Inc.
• Spectrum Brands Inc.
• The Conair Group Ltd.
• Vega Industries Pvt. Limited

Electric Hair Brush Market Recent Developments:

• June 2024: T3 launched the Aire 360 multi-styler, an all-in-one styling tool, which is similar to Dyson.
• April 2024: Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon quality.
• January 2024: ANSWR, a Cult haircare brand unveiled its new hot brush. The brush delivers salon-quality blowout from home.

Key Questions Answered in This Report:

• How has the global electric hair brush market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global electric hair brush market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the gender?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the end use?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global electric hair brush market and who are the key players?
• What is the degree of competition in the industry?