Email Deliverability Tools Global Market Report 2024

The email deliverability tools market size has grown strongly in recent years. It will grow from $1.13 billion in 2023 to $1.24 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth observed in the historical period can be attributed to several factors, including the need for spam reduction, improvements in email marketing performance, compliance with regulatory requirements, emphasis on authentication and verification, and effective management of relationships with Internet Service Providers (ISPs).

The email deliverability tools market size is expected to see strong growth in the next few years. It will grow to $1.82 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The anticipated growth in the forecast period can be attributed to factors such as the adoption of predictive deliverability solutions, incorporation of mobile optimization features, advancements in personalization and segmentation capabilities, implementation of comprehensive email authentication measures, and adherence to global privacy regulations. Notable trends expected in the forecast period include the integration of AI-powered analytics, enhancements in data analytics and reporting, increased focus on personalization for improved engagement, automation for email authentication, and a continuous emphasis on regulatory compliance and privacy standards.

The anticipated expansion of the e-commerce industry is poised to drive the growth of the email deliverability tools market. E-commerce, involving the exchange of goods and services or the transmission of money and data over the Internet, often relies on email deliverability systems to enhance email marketing effectiveness and ensure messages reach recipients' primary inboxes. Email deliverability tools are crucial for e-commerce businesses, enabling them to enhance client loyalty, boost sales, and elevate brand exposure. For example, Forbes reported that e-commerce sales in the US reached $870 billion in 2021, marking a 50.5% increase from the previous year and a 14.2% surge from 2020. Additionally, a Morgan Stanley article in June 2022 highlighted the global expansion of e-commerce, accounting for approximately 22% of total sales and increasing from 15% to 21% of total retail sales from 2019 to 2021. Hence, the burgeoning e-commerce industry is a key driver of the email deliverability tools market.

The growing number of internet users is expected to fuel the growth of the email deliverability tools market. Internet users, individuals or entities accessing and utilizing the Internet, can leverage email deliverability tools to ensure their emails effectively reach recipients' inboxes. These tools monitor factors such as sender reputation, content quality, and list hygiene, enhancing communication efficiency and reducing the risk of emails being marked as spam or undelivered. Statistics from the Canadian Internet Use Survey 2022 by Statistics Canada indicated a rise in internet usage among Canadians aged 15 and older, increasing from 92% in 2020 to 95% in 2022. Notably, Canadians 75 years of age and older experienced a substantial increase, growing from 62% in 2020 to 72% in 2022. Thus, the escalating number of internet users is propelling the growth of the email deliverability tools market.

An increase in phishing attacks is expected to pose a challenge to the growth of email deliverability tools. Phishing attacks, involving deceptive tactics to trick individuals into divulging sensitive information, impact email deliverability tools by influencing sender reputation, recipient trust, and strategies employed by email service providers and security solutions. ASTRA IT, Inc. reported phishing email statistics indicating that 1.2% of all emails sent were malicious, amounting to 3.4 billion phishing emails sent daily in August 2023. Consequently, phishing attacks are hindering the growth of the email deliverability tools market.

Companies in the email deliverability tools market are intensifying their focus on developing superfast email delivery features, such as InboxReady, to optimize revenues. Superfast email delivery features refer to capabilities within email marketing software platforms and tools enabling users to send emails quickly and efficiently. Mailgun Technologies Inc., a US-based email delivery platform, launched InboxReady in May 2022, a suite of email deliverability tools aimed at helping businesses enhance email deliverability and optimize email campaigns. InboxReady, built on Mailgun's advanced infrastructure, encompasses critical features such as email validation, spam trap detection, inbox placement testing, and email deliverability monitoring, granting users control over their email programs and delivery efficiency. InboxReady is adaptable for businesses of all sizes and seamlessly integrates with any email marketing platform.

In November 2021, Intuit Inc., a US-based software company, completed the acquisition of Mailchimp for $12 billion. The acquisition is expected to enhance Intuit Inc.'s offerings in marketing and customer relationship management solutions, fortifying its position in the small business market. Mailchimp, a US-based email marketing platform, provides email deliverability tools and solutions enabling businesses to monitor email sends, improve deliverability rates, and enhance inbox placement.

Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd, Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox.

North America was the largest region in the email deliverability tools market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in the email deliverability tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The email deliverability tools market includes revenues earned by entities by providing services such as email list management, content analysis, blacklist monitoring, email testing, and validation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The main categories of email deliverability tools include email validation tools, email authentication tools, email reputation tools, and others. Email validation tools are software applications or online services dedicated to verifying the validity and deliverability of email addresses. These tools can be deployed in the cloud or on-premises, serving various applications in both large enterprises and small and medium-sized enterprises (SMEs). They find utility across diverse industry verticals, including e-commerce and retail, banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, healthcare and life sciences, travel and hospitality, media and entertainment, among others.

The email deliverability tools market research report is one of a series of new reports that provides email deliverability tools market statistics, including email deliverability tools industry global market size, regional shares, competitors with a email deliverability tools market share, detailed email deliverability tools market segments, market trends and opportunities, and any further data you may need to thrive in the email deliverability tools industry. This email deliverability tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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