Email Deliverability Tools Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The email deliverability tools market size has grown strongly in recent years. It will grow from $1.24 billion in 2024 to $1.37 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to spam reduction needs, enhanced email marketing performance, regulatory compliance, authentication and verification, isp relationship management.

The email deliverability tools market size is expected to see rapid growth in the next few years. It will grow to $2.03 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to predictive deliverability solutions, mobile optimization features, personalization and segmentation capabilities, comprehensive email authentication, global privacy regulations compliance. Major trends in the forecast period include ai-powered analytics, enhanced data analytics and reporting, personalization for improved engagement, automation for email authentication, regulatory compliance and privacy.

The growth of the e-commerce industry is anticipated to drive the expansion of the email deliverability tools market in the coming years. E-commerce refers to the exchange of goods, services, money, or data over an electronic network, mainly the Internet. To enhance email marketing efforts and ensure messages reach recipients' primary inboxes, e-commerce often utilizes email deliverability systems. E-commerce businesses can use these tools to foster customer loyalty, boost sales, and increase brand visibility. For instance, in February 2024, the United States Census Bureau, a U.S. government agency, reported in its Quarterly Retail E-Commerce Sales Report that U.S. retail e-commerce sales reached $291.6 billion in the second quarter of 2024 - a 1.3% increase from the prior quarter and a 6.7% rise from the same period in 2023 - accounting for 16% of total retail sales, which were estimated at $1.82 trillion. Thus, the expansion of e-commerce is driving the growth of the email deliverability tools market.

The growing number of internet users is also expected to propel the email deliverability tools market. Internet users are individuals or entities that use the Internet for various activities. Email deliverability tools assist internet users in ensuring their emails reach recipients' inboxes by monitoring factors like sender reputation, content quality, and list hygiene, enhancing communication effectiveness and reducing the chance of emails being marked as spam or undelivered. For example, in July 2023, Statistics Canada, a Canadian government agency for national statistics, reported in its Canadian Internet Use Survey 2022 that internet usage among Canadians aged 15 and older increased from 92% in 2020 to 95% in 2022. Among Canadians aged 75 and older, internet use rose from 62% in 2020 to 72% in 2022. Additionally, in November 2022, the International Telecommunication Union (ITU), a United Nations agency based in Switzerland, noted that global Internet penetration reached an estimated 5.3 billion people in 2022, or 66% of the world's population, representing a 6.1% increase over 2021. Therefore, the rising number of internet users is driving the growth of the email deliverability tools market.

Companies in the email deliverability tools market are intensifying their focus on developing superfast email delivery features, such as InboxReady, to optimize revenues. Superfast email delivery features refer to capabilities within email marketing software platforms and tools enabling users to send emails quickly and efficiently. Mailgun Technologies Inc., a US-based email delivery platform, launched InboxReady in May 2022, a suite of email deliverability tools aimed at helping businesses enhance email deliverability and optimize email campaigns. InboxReady, built on Mailgun's advanced infrastructure, encompasses critical features such as email validation, spam trap detection, inbox placement testing, and email deliverability monitoring, granting users control over their email programs and delivery efficiency. InboxReady is adaptable for businesses of all sizes and seamlessly integrates with any email marketing platform.

In July 2023, Email Industries, a U.S.-based company specializing in email deliverability services, acquired Inbox Expo for an undisclosed sum. This strategic acquisition aims to strengthen Email Industries' standing within the email marketing sector by capitalizing on the established reputation and influence of Inbox Expo, a prominent platform where industry professionals exchange insights and best practices in email marketing. Inbox Expo, based in Georgia, is a leading international conference focused on email marketing and deliverability.

Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd., Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox.

North America was the largest region in the email deliverability tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the email deliverability tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The email deliverability tools market includes revenues earned by entities by providing services such as email list management, content analysis, blacklist monitoring, email testing, and validation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Email deliverability tools are software applications designed to assist businesses in monitoring, optimizing, and enhancing their email campaigns. Their primary purpose is to ensure that emails are successfully delivered to recipients' inboxes, avoiding being blocked or marked as spam. Marketers and sales professionals often leverage these tools to improve the effectiveness of their email outreach, enhancing the likelihood of successful communication with potential leads.

The main categories of email deliverability tools include email validation tools, email authentication tools, email reputation tools, and others. Email validation tools are software applications or online services dedicated to verifying the validity and deliverability of email addresses. These tools can be deployed in the cloud or on-premises, serving various applications in both large enterprises and small and medium-sized enterprises (SMEs). They find utility across diverse industry verticals, including e-commerce and retail, banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, healthcare and life sciences, travel and hospitality, media and entertainment, among others.

The email deliverability tools market research report is one of a series of new reports that provides email deliverability tools market statistics, including email deliverability tools industry global market size, regional shares, competitors with a email deliverability tools market share, detailed email deliverability tools market segments, market trends and opportunities, and any further data you may need to thrive in the email deliverability tools industry. This email deliverability tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.