The English Language Learning market is expected to reach $91.1 billion by 2031, growing at a CAGR of 10.6% during the forecast period of 2024-2031.
The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.
The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.
Based on methodology, the global English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is expected to account for the largest share of the global English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment.
However, the online learning segment is projected to register the highest CAGR during the forecast period. This is mainly attributed to the increasing penetration of the internet and smartphones, advancements in e-learning platforms, the growing popularity of on-demand and self-paced courses, and the rising preference for affordable and flexible learning options. The accessibility and convenience of online learning platforms allow learners to access a wide range of courses anytime and anywhere, making it a preferred choice for students and professionals alike.
Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is expected to account for the largest share of the global English language learning market. This segment’s large market share is attributed to the growing investment in e-learning tools and technologies to enhance the teaching experience, the increasing need for education, and the demand for cost-effective programs to address the knowledge gap in students.
However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the increasing consumer acceptance of low-cost technology-based products, increasing consumer acceptance of low-cost technology-based products, the growing penetration of smartphones and internet connectivity, the rise in AI-powered personalized learning solutions, and the availability of gamified and interactive learning experiences. These applications provide learners with the flexibility to study at their own pace and customize their learning journey based on individual needs.
Based on age group, the global English language learning market is segmented into < 13 years, 13-17 years, 18- 20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the growing popularity of gamified and interactive learning apps tailored for young children, increasing parental focus on early childhood language development, rising penetration of ed-tech platforms offering age-appropriate English learning courses, and advancements in AI-driven adaptive learning technologies. Moreover, the < 13 years segment is also projected to register the highest CAGR during the forecast period.
Based on end user, the global English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes segment is further segmented into K-12 and higher education. In 2024, the individual learners segment is expected to account for the largest share of the global English language learning market. The large share of this market is attributed to the increasing adoption of smart devices coupled with faster internet penetration, the growing need for transmission of live content on the internet for better brand engagement and student reach, and the high number of established language learning sites.
Moreover, the individual learners segment is also projected to register the highest CAGR during the forecast period, driven by the rising demand for personalized and self-paced learning experiences, the growing availability of affordable language learning apps and platforms, the increasing awareness of the importance of English for career advancement, and the convenience offered by mobile and online learning tools.
Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share of the English language learning market. Moreover, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this market is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period. Additionally, initiatives by governments and private organizations to promote English education, especially in emerging economies like China, India, and Southeast Asian countries, further accelerate market growth. The region's focus on integrating digital solutions in education and the popularity of e-learning platforms contribute significantly to the high growth rate of the English language learning market in Asia-Pacific.
The key players operating in the English Language Learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.
The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.
Based on methodology, the global English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is expected to account for the largest share of the global English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment.
However, the online learning segment is projected to register the highest CAGR during the forecast period. This is mainly attributed to the increasing penetration of the internet and smartphones, advancements in e-learning platforms, the growing popularity of on-demand and self-paced courses, and the rising preference for affordable and flexible learning options. The accessibility and convenience of online learning platforms allow learners to access a wide range of courses anytime and anywhere, making it a preferred choice for students and professionals alike.
Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is expected to account for the largest share of the global English language learning market. This segment’s large market share is attributed to the growing investment in e-learning tools and technologies to enhance the teaching experience, the increasing need for education, and the demand for cost-effective programs to address the knowledge gap in students.
However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the increasing consumer acceptance of low-cost technology-based products, increasing consumer acceptance of low-cost technology-based products, the growing penetration of smartphones and internet connectivity, the rise in AI-powered personalized learning solutions, and the availability of gamified and interactive learning experiences. These applications provide learners with the flexibility to study at their own pace and customize their learning journey based on individual needs.
Based on age group, the global English language learning market is segmented into < 13 years, 13-17 years, 18- 20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the growing popularity of gamified and interactive learning apps tailored for young children, increasing parental focus on early childhood language development, rising penetration of ed-tech platforms offering age-appropriate English learning courses, and advancements in AI-driven adaptive learning technologies. Moreover, the < 13 years segment is also projected to register the highest CAGR during the forecast period.
Based on end user, the global English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes segment is further segmented into K-12 and higher education. In 2024, the individual learners segment is expected to account for the largest share of the global English language learning market. The large share of this market is attributed to the increasing adoption of smart devices coupled with faster internet penetration, the growing need for transmission of live content on the internet for better brand engagement and student reach, and the high number of established language learning sites.
Moreover, the individual learners segment is also projected to register the highest CAGR during the forecast period, driven by the rising demand for personalized and self-paced learning experiences, the growing availability of affordable language learning apps and platforms, the increasing awareness of the importance of English for career advancement, and the convenience offered by mobile and online learning tools.
Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share of the English language learning market. Moreover, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this market is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period. Additionally, initiatives by governments and private organizations to promote English education, especially in emerging economies like China, India, and Southeast Asian countries, further accelerate market growth. The region's focus on integrating digital solutions in education and the popularity of e-learning platforms contribute significantly to the high growth rate of the English language learning market in Asia-Pacific.
The key players operating in the English Language Learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Key Questions Answered in the Report:
- Which are the high growth market segments in terms of offering, mode of operation, and end-use industry?
- What is the historical market for English Language Learning across the globe?
- What are the market forecasts and estimates from 2024-2031?
- What are the major drivers, restraints, opportunities, challenges, and trends in the English Language Learning market?
- Who are the major players in the English Language Learning market, and what shares of the market do they hold?
- What is the competitive landscape like?
- What are the recent developments in the English Language Learning market?
- What are the different strategies adopted by the major players in the English Language Learning market?
- What are the geographical trends and high growth countries?
- Who are the emerging players in the English Language Learning market, and how do they compete with the other players?
Scope of the Report:
English Language Learning Market Assessment - by Methodology
- Blended Learning
- Offline Learning
- Online Learning
English Language Learning Market Assessment - by Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-One Learning
- Group Learning
English Language Learning Market Assessment - by Age Group
- < 13 Years
- 13-17 Years
- 18-20 years
- 21-30 years
- 31-40 years
- >40 years
English Language Learning Market Assessment - by End User
- Individual Learners
- Educational Institutes
- K-12
- Higher Education
- Government Bodies
- Corporate Learners
English Language Learning Market Assessment - by Geography
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Poland
- Netherlands
- Belgium
- Sweden
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- Rest of the Middle East & Africa
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Insights
5. Global English Language Learning Market, by Methodology
6. Global English Language Learning Market, by Learning Mode
7. Global English Language Learning Market, by Age Group
8. Global English Language Learning Market, by End User
10. Competitive Landscape
11. Company Profiles
12. Appendix
List of Tables
List of Figures
Companies Mentioned
- Cambridge University Press (U.K.)
- New Oriental Education & Technology Group Inc. (China)
- Houghton Mifflin Harcourt Company (U.S.)
- McGraw-Hill Education Inc. (U.S.)
- Duolingo Inc. (U.S.)
- Berlitz Corporation (U.S.)
- Busuu Online S.L. (Spain)
- Babble GMBH (Germany)
- Linguistica 360 Inc. (U.S.)
- Mondly (Romania)
- ELSA Corp. (U.S.)
- FluentU (A part of Enux Education Limited) (China)
- Memrise Inc. (U.K.)
- Mango Languages (U.S.)
- Rosetta Stone Ltd. (A part of IXL Learning Inc.) (U.S.)
- Inlingua International Ltd. (Switzerland)
- Sanako Corporation (Finland)
- Transparent Language Inc. (U.S.)
- Open Education LLC (U.S.).
