The Europe 3D Digital Asset Market would witness market growth of 12.4% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe 3D Digital Asset Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.03 billion by 2031. The UK market is exhibiting a CAGR of 11.5% during 2024-2031. Additionally, the France market would experience a CAGR of 13.3% during 2024-2031.
One of the primary drivers of growth in this market is the increasing adoption of immersive technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR). In order to establish a connection between the digital and physical realms, these technologies significantly depend on 3D assets to generate lifelike simulations, virtual environments, and interactive experiences. In sectors like gaming, the use of these assets is foundational to creating compelling content that captivates players and keeps them engaged.
In the gaming industry, AR and VR have opened up new frontiers for immersive gameplay, offering players a deeper level of interaction with digital worlds. Games like Pokémon GO, developed by Niantic, revolutionized mobile gaming by allowing players to interact with 3D-rendered Pokémon in real environments using AR technology. Beat Saber, a popular VR game, places players virtually where they use motion controllers to slice through blocks to the beat of the music, offering an intensely immersive experience.
The government and public sector in the United Kingdom have become important drivers of demand for these assets, particularly in urban planning, public infrastructure projects, and digital governance. The UK government’s focus on "Building Back Better" post-pandemic has increased investment in smart cities and infrastructure projects, with over £600 million allocated to the Transforming Cities Fund in 2022. 3D digital assets are crucial in helping city planners and government agencies model, simulate, and optimize public infrastructure projects. This adoption of 3D technologies is enhancing the planning process and communication between public agencies and the general public. Hence, all these factors will aid in the growth of the market.
The Germany market dominated the Europe 3D Digital Asset Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.03 billion by 2031. The UK market is exhibiting a CAGR of 11.5% during 2024-2031. Additionally, the France market would experience a CAGR of 13.3% during 2024-2031.
One of the primary drivers of growth in this market is the increasing adoption of immersive technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR). In order to establish a connection between the digital and physical realms, these technologies significantly depend on 3D assets to generate lifelike simulations, virtual environments, and interactive experiences. In sectors like gaming, the use of these assets is foundational to creating compelling content that captivates players and keeps them engaged.
In the gaming industry, AR and VR have opened up new frontiers for immersive gameplay, offering players a deeper level of interaction with digital worlds. Games like Pokémon GO, developed by Niantic, revolutionized mobile gaming by allowing players to interact with 3D-rendered Pokémon in real environments using AR technology. Beat Saber, a popular VR game, places players virtually where they use motion controllers to slice through blocks to the beat of the music, offering an intensely immersive experience.
The government and public sector in the United Kingdom have become important drivers of demand for these assets, particularly in urban planning, public infrastructure projects, and digital governance. The UK government’s focus on "Building Back Better" post-pandemic has increased investment in smart cities and infrastructure projects, with over £600 million allocated to the Transforming Cities Fund in 2022. 3D digital assets are crucial in helping city planners and government agencies model, simulate, and optimize public infrastructure projects. This adoption of 3D technologies is enhancing the planning process and communication between public agencies and the general public. Hence, all these factors will aid in the growth of the market.
List of Key Companies Profiled
- Adobe, Inc.
- Autodesk, Inc.
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- NVIDIA Corporation
- Siemens AG
- Sony Corporation
- Trimble, Inc.
- Unity Software Inc.
- Cognizant Technology Solutions Corporation
Market Report Segmentation
By Application
- Visualization
- Simulation
- Gaming & Animation
- Digital Prototyping
- Virtual Experience
- Marketing & Advertising
- Others
By Deployment Model
- On-Premise
- Cloud
By Component
- Software
- 3D Modeling Software
- 3D Rendering & Visualization Software
- 3D Animation Software
- 3D Scanning Software
- Hardware
- 3D Scanners
- Motion Capture Systems
- Services
- Professional Services
- Managed Services
By Vertical
- Architecture & Construction
- Media & Entertainment
- Manufacturing
- Healthcare & Lifesciences
- Automotive
- Government & Public Sector
- Retail & E-commerce
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Europe 3D Digital Asset Market by Application
Chapter 6. Europe 3D Digital Asset Market by Deployment Model
Chapter 7. Europe 3D Digital Asset Market by Component
Chapter 8. Europe 3D Digital Asset Market by Vertical
Chapter 9. Europe 3D Digital Asset Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Adobe, Inc.
- Autodesk, Inc.
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- NVIDIA Corporation
- Siemens AG
- Sony Corporation
- Trimble, Inc.
- Unity Software Inc.
- Cognizant Technology Solutions Corporation
Methodology
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