Europe Anti Aging Market Outlook, 2028

Europe has been experiencing a demographic shift with an aging population. This has led to a growing focus on maintaining a youthful appearance and overall well-being among consumers. The demand for anti-aging products and treatments has increased as individuals seek solutions to address signs of aging. The concept of beauty and anti-aging has evolved beyond external treatments. There has been a growing emphasis on holistic approaches that combine skincare with overall wellness. European consumers are increasingly interested in lifestyle modifications, nutrition, and stress management as part of their anti-aging routine. Rejuvenation centers and wellness spas have emerged, offering a range of services that integrate skincare with wellness programs. The demand for personalized skincare solutions has also grown in Europe. Consumers are seeking products and treatments tailored to their specific skin concerns and goals. This has led to the development of customizable skincare regimens, DNA-based skincare analysis, and the use of artificial intelligence and machine learning algorithms to provide personalized recommendations. Europe has been at the forefront of technological advancements in the skincare and beauty industry. Innovative technologies, such as laser treatments, ultrasound devices, and LED therapy, have gained popularity for their effectiveness in addressing various signs of aging. These advancements have expanded the treatment options available to consumers in Europe. There has been a rising demand for natural and organic skincare products in Europe. Consumers are increasingly conscious of the ingredients they use on their skin and are looking for products that are free from harsh chemicals. This has led to the emergence of niche brands and the expansion of natural and organic product lines in the anti-aging market. The European Union has implemented regulations such as the Cosmetics Regulation to ensure the safety and efficacy of skincare products. These regulations have set standards for ingredient labelling, product claims, and consumer protection. They have contributed to the development of a more transparent and regulated anti-aging market in Europe.

According to the research report, “Europe Anti-aging Market Outlook, 2028” the market is anticipated to add USD 9 Billion from 2023 to 2028. The market growth is mainly led by the presence of renowned players and the increasing geriatric population in the region. Besides, the increasing number of surgical and non-surgical procedures being performed in the region is supporting the progression of the industry. For instance, breast augmentation, liposuction, eyelid surgery, rhinoplasty, and abdominoplasty are the most popular surgical procedures performed in European countries, whereas Botox, derma filler, and chemical peel are general non-surgical procedures. The increasing awareness among the overall population to hold younger-looking skin, hard-line marketing campaigns, and rising interest in a health and beauty regimen are driving the anti-aging products, services, and devices market in Europe. The dominance of the market is mainly due to high awareness and accessibility of a large variety of anti-wrinkle products at a reasonable cost in Europe. In addition, few side effects associated with the products are acting as a restrain for this market. The product technological advances and some strict regulations have helped the market grow eventually from the past few years. Furthermore, the trust in launching branded products creates valuable opportunities for Europe Anti-aging Market growth. Also, the launch of cutting-edge new products is expected to grow the anti-aging market. Increasing consumer income and lifestyle changes are driving demand for proactive anti-aging solutions. In addition, the European anti-aging industry appears to be evolving more than ever as more companies offer products through e-commerce, creating opportunities for market growth. With the rapid industrialization of European countries and their high economic growth, the region is witnessing significant technological innovations in the cosmetics or the aesthetic industry. Like any industrialized region, Europe also faces the challenges associated with population aging.

Most people in European countries far exceed the average global life expectancy age limit. Premature skin aging is also a rising concern among residents of most developed countries of Europe. With increasing awareness about the availability of a wide range of anti-aging product options in the market, there is a huge demand for anti-aging devices among the overall European population which is directly propelling the growth of the anti-aging market. Countries such as France, Germany, the UK, Russia, Spain, and Italy play a prominent role in this region. They are estimated to grow at a healthy CAGR during the forecast period. The growing adoption of sedentary lifestyles and increasing disposable income in the European region are primarily fuelling the anti-aging market’s growth in the European region. Germany is one of the most mature markets for anti-aging products and services. The German anti-aging industry is expanding as a result of increased healthcare spending, growing interest in physical appearance maintenance, and high purchasing power. Germany is seeing tremendous technological advancements in the cosmetics and beauty business as part of its fast industrialization and robust economic growth. On the basis of their skin type and preferences, German customers are renowned for making educated purchasing decisions. Individuals continue to look for product formulations that satisfy their requirements for product quality and related adverse effects. Although price is still a significant determinant of purchasing choices, there has been a significant rise in consumer preference for expensive products with superior quality. The majority of consumers in Germany concentrate their attention on certain well-known brands, like L’Oréal and Unilever PLC.

The growth of the anti-ageing segment is likely to continue as European consumers give more attention to products that market effects such as feeling good and ‘looking radiant’. To fit this consumer demand, cosmetic brands are changing the way they market anti-ageing products into more positive language. For example, manufacturers market products which claim to ‘capture youth’, ‘preserve youth’, or which may help consumers to ‘age well’. Marketing materials use terms such as ‘beautiful ageing’, ‘radiant skin’, ‘rejuvenating’ and ‘returning skin to a balanced, healthy state’. In Europe, the market has been dominated by women from the dawn of time because of the societal stigma connected with skin color and texture. In addition, women are more likely than males to experience acne, wrinkles, blackheads, and whiteheads, which have led to the growth in sales of skincare pushed by women. Nonetheless, cosmetic items are expanding in the men's market, but at a sluggish rate. Compared to women, men have considerably thicker skin, the texture of which is determined by sebum secretion. To address the special skincare issues of this demographic, manufacturers of anti-ageing and anti-wrinkle treatments are inventing fragrances and chemical compositions for new skincare solutions. In addition, they are carefully marketing the anti-ageing or anti-wrinkle products via celebrity endorsements, which are expected to increase demand for such products over the forecast period. Based on the generation, generation X segment is leading the market followed by generation Y. Generation X consumers in Europe are in their middle-aged years and are increasingly concerned about the visible signs of aging. They are likely to seek anti-aging solutions to address wrinkles, fine lines, and skin elasticity. Generation X individuals tend to prioritize products and treatments that offer visible and long-lasting results, and they are willing to invest in high-quality and effective anti-aging solutions.

Based on the product types, anti-wrinkle creams and serums are widely used in Europe to target signs of aging, such as wrinkles and fine lines. They are typically applied topically to the face and neck areas. Europeans often use eye creams to address specific concerns around the delicate eye area, such as crow's feet and puffiness. Anti-wrinkle patches are also becoming increasingly popular in Europe as a targeted treatment for wrinkles. They are usually applied to specific areas of concern and left on for a certain period to deliver active ingredients. Hair color products are commonly used in Europe as a means to address graying hair and achieve desired hair color. These products include permanent hair dyes, semi-permanent dyes, and color touch-ups. They help individuals maintain a youthful appearance by covering gray hair and enhancing their overall look. Europeans are aware of the damaging effects of UV radiation on the skin and commonly use sunscreen products to protect against sunburn and premature skin aging. Sunscreen with broad-spectrum protection and high SPF (Sun Protection Factor) is preferred for effective UV absorption. Europeans, like individuals elsewhere, may use these products to help prevent or minimize the appearance of stretch marks caused by pregnancy, weight fluctuations, or other factors. These products often contain ingredients like shea butter, vitamin E, and collagen-boosting compounds. The segment is growing with higher CAGR by 2023-28. Based on distribution channel, pharmacy & drug stores segment is growing at a rapid pace by the upcoming time frame. Pharmacy and drug stores are widely accessible across Europe, often located in local communities and easily reachable for consumers. This accessibility makes it convenient for individuals to find and purchase anti-aging products without having to visit specialized beauty stores or clinics. Pharmacy and drug stores are trusted sources for healthcare products, including skincare items. Consumers often perceive these establishments as reliable and credible, providing assurance regarding the quality and safety of the products they offer. This trust factor plays a significant role in the growth of anti-aging products in pharmacy and drug stores. Many anti-aging products do not require a prescription and can be purchased over the counter in pharmacy and drug stores. This eliminates the need for a doctor's visit or consultation, making it more convenient for individuals to access and purchase these products.

According to the report, the Europe market is segmented into adult acne therapy, anti-pigmentation, hair restoration, breast augmentation, liposuction, chemical peel and others. Among them, adult acne therapy segment is dominating the market in 2022 with over 35% market share in 2022. There is a growing awareness among adults in Europe about the prevalence and impact of adult acne. People are realizing that acne is not just a problem limited to adolescence but can persist into adulthood. This increased awareness has led to a greater demand for effective acne treatments among adults. Modern lifestyles in Europe, characterized by high stress levels, poor dietary habits, hormonal fluctuations, and environmental factors, can contribute to adult acne. These lifestyle changes have resulted in an increased incidence of adult acne, prompting individuals to seek appropriate therapy to address their skin concerns. Also, the field of dermatology has made significant advancements in understanding and treating adult acne. There are now more targeted and effective treatments available, including topical medications, oral medications, and advanced procedures. This expanded range of treatment options has encouraged more adults in Europe to seek professional help for their acne concerns. Rejuvenation centers in Europe play a crucial role in providing specialized services aimed at enhancing beauty, well-being, and self-care. Rejuvenation centers in Europe offer advanced aesthetic treatments that go beyond traditional beauty services. They provide innovative and cutting-edge procedures such as laser therapies, radiofrequency treatments, dermal fillers, and medical-grade peels. These centers are equipped with state-of-the-art technology and employ trained professionals who specialize in delivering these advanced treatments. Rejuvenation centers in Europe focus on providing anti-aging solutions tailored to individual needs. They offer a wide range of services and treatments that target specific concerns associated with aging, such as wrinkles, sagging skin, loss of volume, and uneven skin tone. These centers may provide services like injectables (Botox and dermal fillers), skin tightening procedures, non-surgical facelifts, and collagen induction therapy.

The anti-acne market in Europe is influenced by various trends that shape consumer preferences and the development of new products and treatments. There is a growing demand for anti-acne products in Europe that are formulated with natural and clean ingredients. Consumers are increasingly concerned about the potential side effects of harsh chemicals and are seeking gentler alternatives. Ingredients like tea tree oil, witch hazel, aloe vera, and salicylic acid derived from natural sources are gaining popularity. Consumers in Europe prefer anti-acne products that offer multiple benefits. Combination products that address acne, reduce inflammation, hydrate the skin, and provide anti-aging benefits are highly sought after. This trend reflects the desire for efficient and time-saving skincare routines. Innovative delivery formats are gaining traction in the European anti-acne market. This includes products such as acne patches, cleansing sticks, spot treatments, and targeted serums. These formats offer convenience, ease of application, and targeted action. There is a growing interest in professional acne treatments in Europe. Medical spas, dermatology clinics, and specialized skincare centers offer professional-grade treatments like chemical peels, microdermabrasion, laser therapies, and LED light therapy for acne. Consumers are seeking these treatments for more severe or persistent acne concerns. Technology-driven solutions are emerging in the European anti-acne market. This includes the use of devices like acne-clearing light therapy devices, facial cleansing brushes, and acne-specific skincare apps. These technological advancements provide consumers with new ways to manage and treat acne at home.

Companies Mentioned in this Report:

Unilever plc, L'Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Procter & Gamble, Candela Medical Corporation, Johnson & Johnson, Nu Skin Enterprises Inc., Pierre Fabre S.A., Henkel AG & Co. KGaA, Revlon Inc., Chanel Ltd, AbbVie Inc., Kao Corporation, Natura&Co, Oriflame Cosmetics AG, Coty Inc

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Anti-Aging Market with its value and forecast along with its segments
• Country-wise Anti-Aging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Types

• Product
• Treatment

By Product

• Anti-Wrinkle
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark
• Others

By Distribution channel

• Specialty Store
• Pharmacy & Drug Stores
• Hypermarket & Supermarket
• Online
• Others

By Treatment

• Adult Acne Therapy
• Anti Pigmentation
• Hair Restoration
• Breast Augmentation
• Liposuction
• Chemical Peel
• Others

By Distribution channel

• Hospitals, Pharmacies, Drugstores
• Dermatology Clinics
• Rejuvenation Centers
• Others

By Demography

• Generation X
• Baby Boomers
• Generation Y
• Generation Z

By end-user

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Anti-Aging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.