Europe Bird Food Market Report and Forecast 2024-2032

Market Outlook

According to this report, the Europe bird food market is reached a value of USD 599.18 million in 2023. Aided by the increasing interest in bird watching and the growing awareness of the benefits of bird feeding, the market is projected to further grow at a CAGR of 6.2% between 2024 and 2032 to reach a value ofUSD 1.02 billion by 2032.

Bird food, encompassing a variety of seeds, grains, fruits, and insects, is essential for the sustenance of both wild and domestic birds. The popularity of bird feeding as a hobby has surged across Europe, driven by the increasing interest in wildlife conservation and the recreational benefits of bird watching. The nutritional content of bird food, tailored to meet the dietary needs of different bird species, enhances their health, supports breeding, and promotes biodiversity.

The increasing consumer interest in bird watching and wildlife conservation is driving the Europe bird food market growth. With the rising awareness of the ecological benefits of feeding birds, more individuals and communities are engaging in bird feeding activities. This trend is further fuelled by the therapeutic and educational aspects of bird watching, which is becoming a popular pastime in urban and rural areas alike.

Moreover, the growing emphasis on biodiversity conservation and the protection of bird species play a significant role in propelling the bird food market in Europe. Various initiatives by conservation organisations and government bodies to promote bird feeding and habitat preservation are contributing to market growth. These efforts aim to support bird populations, particularly during harsh weather conditions and breeding seasons, enhancing their survival rates.

The expanding applications of bird food in different settings also bolster the market. In residential areas, bird food is commonly used to attract and nourish garden birds, creating vibrant outdoor spaces. Public parks and nature reserves also use bird food to support bird populations and engage visitors in wildlife observation. Additionally, bird food is utilised in aviaries and bird rehabilitation centres to ensure the health and recovery of captive and injured birds.

The increasing demand for organic and natural bird food products is another driving factor. As consumers become more environmentally conscious, there is a rising preference for bird food free from synthetic additives and pesticides. This shift towards natural products aligns with broader trends in sustainability and organic living, further boosting the bird food market in Europe.

The market is witnessing diverse applications across various sectors, further bolstering its growth. In residential settings, bird food is widely used to attract and sustain garden birds. Homeowners and bird enthusiasts set up feeders filled with seeds, nuts, and suet to draw a variety of bird species to their gardens, enhancing their outdoor spaces and supporting local wildlife, consequently driving up the Europe bird food market share.

In public parks and nature reserves, bird food is essential for maintaining healthy bird populations and providing visitors with opportunities for bird watching. These settings often feature feeding stations and educational programs to promote wildlife conservation and engage the public in nature observation. The availability of bird food in these areas helps sustain bird populations, particularly during times of food scarcity.

The aviary and bird rehabilitation sector also benefits significantly from bird food. Aviaries, which house a variety of bird species for conservation and educational purposes, rely on high-quality bird food to meet the nutritional needs of their residents. Bird rehabilitation centres use specialised diets to support the recovery and health of injured and rescued birds, ensuring they receive the necessary nutrients for their rehabilitation.

As per the Europe bird food market analysis, retail stores and online platforms play a crucial role in the distribution of bird food. Pet stores, garden centres, and e-commerce sites offer a wide range of bird food products to cater to the needs of different bird species and consumer preferences. The convenience and accessibility of these retail channels contribute to the widespread availability of bird food, driving market growth.

Market Segmentation

The market can be divided based on product type, price range, bird type, distribution channel, and region.

Market Breakup by Product Type

• Seed
• Feed
• Treats
• Suet
• Others

Market Breakup by Price Range

• Economical
• Mass
• Premium

Market Breakup by Bird Type

• Wild Birds
• Caged Birds

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pet Speciality Stores
• Drug and Pharmacy Stores
• Multi-Brand Stores
• Online Retailers
• Others

Market Breakup by Region

• United Kingdom
• Germany
• France
• Italy
• Others

Competitive landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global Europe bird food market. some of the major players explored in the report are as follows:

• Mars, Incorporated
• Bulldog Products Limited
• Rolli-Pet Tiernahrung GmbH
• Mealberry GmbH
• CJ WildBird Foods Ltd.
• TRIXIE Heimtierbedarf GmbH & Co. KG
• Kessler Zoologiegroßhandel GmbH & Co. KG
• Versele-Laga NV
• Casapet Srl
• Others