The Europe Body Mist Market would witness market growth of 4.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 80.76 million Units (250ML), showcasing a growth of 20.8% (2020-2023).
Specialty stores serve as a key distribution channel in the body mist market, focusing on niche or high-end products that appeal to specific consumer segments. These stores typically offer a curated selection of body mists, often featuring premium or unique fragrances that cater to discerning customers. Specialty stores are known for their personalized shopping experience, where customers receive expert advice and can sample products before purchase. Thus, the German specialty stores recorded a volume of 6.17 million units in 2023.
The Germany market dominated the Europe Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $727.8 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).
Many mists are formulated with hydrating ingredients that provide additional benefits beyond fragrance. These mists can help keep the skin feeling soft and moisturized, making them a popular choice for those who want both fragrance and skincare benefits. This mist can offer a quick refreshment, especially during warm weather or after physical activity. Spraying this mist on the skin can provide a cooling sensation and a burst of fragrance that revitalizes the user.
Some of these mists are designed for use on the hair, offering a light and pleasant scent. These mists can help freshen up the hair between washes and provide a subtle fragrance without the heaviness of traditional hair perfumes. Certain mists include conditioning agents or ingredients that help with detangling, making them useful for maintaining healthy and manageable hair. The mist is often packaged in attractive bottles, making it a popular gift choice. It is a versatile gift option that can be customized to suit different occasions and preferences. Many brands offer the option to create personalized mists with custom fragrances. This personalization allows consumers to design unique scent profiles, making this mist a special and thoughtful gift.
As demand increases, competition among mist brands intensifies in Europe. Brands invest in marketing, product differentiation, and customer engagement to capture a larger market share, leading to better quality and more options for consumers. European retailers and brands are broadening their selection of body fragrances in response to the growing demand for personal care products. Consumers in Europe benefit from diverse options in terms of scents, formulations, and brands tailored to various preferences. Also, the high demand for personal care products in Europe encourages innovation in the mist formulations. Brands are introducing new products with unique features, such as added skincare benefits or natural ingredients, to meet evolving consumer preferences. Hence, the region's high demand for personal care products drives the market's growth.
Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Specialty stores serve as a key distribution channel in the body mist market, focusing on niche or high-end products that appeal to specific consumer segments. These stores typically offer a curated selection of body mists, often featuring premium or unique fragrances that cater to discerning customers. Specialty stores are known for their personalized shopping experience, where customers receive expert advice and can sample products before purchase. Thus, the German specialty stores recorded a volume of 6.17 million units in 2023.
The Germany market dominated the Europe Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $727.8 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).
Many mists are formulated with hydrating ingredients that provide additional benefits beyond fragrance. These mists can help keep the skin feeling soft and moisturized, making them a popular choice for those who want both fragrance and skincare benefits. This mist can offer a quick refreshment, especially during warm weather or after physical activity. Spraying this mist on the skin can provide a cooling sensation and a burst of fragrance that revitalizes the user.
Some of these mists are designed for use on the hair, offering a light and pleasant scent. These mists can help freshen up the hair between washes and provide a subtle fragrance without the heaviness of traditional hair perfumes. Certain mists include conditioning agents or ingredients that help with detangling, making them useful for maintaining healthy and manageable hair. The mist is often packaged in attractive bottles, making it a popular gift choice. It is a versatile gift option that can be customized to suit different occasions and preferences. Many brands offer the option to create personalized mists with custom fragrances. This personalization allows consumers to design unique scent profiles, making this mist a special and thoughtful gift.
As demand increases, competition among mist brands intensifies in Europe. Brands invest in marketing, product differentiation, and customer engagement to capture a larger market share, leading to better quality and more options for consumers. European retailers and brands are broadening their selection of body fragrances in response to the growing demand for personal care products. Consumers in Europe benefit from diverse options in terms of scents, formulations, and brands tailored to various preferences. Also, the high demand for personal care products in Europe encourages innovation in the mist formulations. Brands are introducing new products with unique features, such as added skincare benefits or natural ingredients, to meet evolving consumer preferences. Hence, the region's high demand for personal care products drives the market's growth.
Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Good Chemistry
- Frenshe LLC
- Burberry Group plc
- Mary Kay Inc.
- Duradry
- L'Oreal S.A.
- Unilever PLC
- Coty, Inc.
- L'OCCITANE Group
- Amway Corporation
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)- Hypermarkets & Supermarkets
- Specialty Stores
- Online Retail
- Others
- Female
- Male
- Unisex
- Medium
- Economy
- Premium
- Warm
- Fresh
- Fruity
- Floral
- Woody
- Others
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Body Mist Market by Distribution Channel
Chapter 5. Europe Body Mist Market by Gender
Chapter 6. Europe Body Mist Market by Price Point
Chapter 7. Europe Body Mist Market by Fragrance Type
Chapter 8. Europe Body Mist Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Good Chemistry
- Frenshe LLC
- Burberry Group plc
- Mary Kay Inc.
- Duradry
- L'Oreal S.A.
- Unilever PLC
- Coty, Inc.
- L'OCCITANE Group
- Amway Corporation
Methodology
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