Europe Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2024 Update

The BNPL payments in the region are expected to grow by 15.1% on an annual basis to reach US$169.8 billion in 2024.

The medium to long-term growth story of the BNPL industry in the region remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 9.9% during 2024-2029. The BNPL gross merchandise value in the region will increase from US$147.6 billion in 2023 to reach US$272.5 billion by 2029.The buy now pay later sector is poised for accelerated growth in the European market over the medium term. The rising adoption among consumers, across age groups, will drive the growth of the industry in Europe. Not just young generation shoppers, but even older cohort is turning to the payment solution to fund their everyday purchases, as inflation continues to bite their household income.

Key Developments in the BNPL Sector in Europe

The Buy Now, Pay Later (BNPL) sector in Europe has seen several significant product launches and innovations, reflecting the growing demand for flexible payment solutions. The key developments are mentioned below:

Product Launches and Innovations

Carrefour's BNPL Product: Carrefour, the French multinational retailer, announced plans to launch a BNPL product for in-store transactions in 2023. This initiative is part of Carrefour's Digital Retail Strategy 2026, aimed at enhancing omnichannel customer engagement across Europe, allowing customers to make purchases and defer payments seamlessly in physical stores.

Klarna's New Features: Klarna has introduced several enhancements to its BNPL offerings, including improved user interfaces and personalized shopping experiences. These updates aim to enhance customer engagement and streamline the payment process for users across Europe, reinforcing Klarna's position as a leading BNPL provider.

Scalapay's Expansion: Scalapay, an Italian BNPL provider, has expanded its services into new European markets, including Spain and France. This expansion includes partnerships with various retailers, allowing them to offer flexible payment options to a broader customer base.

Alma's Funding and Product Development: Alma, a French BNPL startup, raised €210 million to enhance its product offerings and expand its market presence. This funding will support the development of new features aimed at improving the customer experience and increasing merchant partnerships across Europe.

Strategic Partnerships

Marqeta and Scalapay: In October 2023, Marqeta entered a strategic partnership with Scalapay to enhance BNPL usage in Europe. This collaboration will enable the issuance of virtual cards for online and in-store transactions, improving the shopping experience for Scalapay's users by leveraging Marqeta's scalable platform.

Klarna and Retail Partners: Klarna has been actively seeking in-store partnerships across Europe to broaden its presence. This initiative aims to capitalize on the growing popularity of BNPL products among consumers of all age groups, enhancing customer engagement for retailers.

Visa and Fundbox: Visa partnered with Fundbox to offer new payment capabilities for small businesses, integrating BNPL solutions to facilitate better cash flow management.

These partnerships highlight the ongoing evolution of the BNPL landscape in Europe, driven by the increasing demand for flexible payment solutions and the strategic initiatives of major players to enhance their offerings.

Mergers and Acquisitions

The Buy Now, Pay Later (BNPL) sector in Europe has experienced significant mergers and acquisitions, reflecting the ongoing consolidation and strategic realignment in the market. Here are the key mergers and acquisitions:

Scalapay and Marqeta: Scalapay, an Italian BNPL provider, entered a partnership with Marqeta in October 2023, which, while primarily a partnership, may lead to deeper integration or potential acquisition discussions in the future as both companies seek to enhance their service offerings in Europe.

PayPal and Paidy: In December 2023, PayPal completed its acquisition of Paidy, a Japanese BNPL platform, which has implications for its operations in Europe as PayPal seeks to enhance its BNPL capabilities globally. This acquisition allows PayPal to leverage Paidy's technology and market insights to strengthen its position in the European BNPL landscape.

These mergers and acquisitions showcase the dynamic nature of the BNPL sector in Europe, with companies aiming to consolidate their positions, expand their market presence, and enhance their technological capabilities in response to growing demand for flexible payment solutions.

Regulatory Changes

Several notable regulatory developments and government policies have been related to the European Buy-Now-Pay-Later (BNPL) sector:

UK Regulation of BNPL Products: In early 2024, the UK government initiated a consultation to bring BNPL products under the regulation of the Financial Conduct Authority (FCA). This proposed legislation aims to ensure that BNPL providers adhere to responsible lending practices and consumer protection standards. The consultation seeks feedback on the draft regulations, with the intention to finalize and implement them later in the year.

European Commission Initiatives: The European Commission has been working on broader regulatory frameworks that may impact the BNPL sector, particularly in terms of consumer credit regulations. These initiatives are part of a larger effort to ensure that financial products, including BNPL, are transparent and do not lead to excessive consumer debt.

Consumer Protection Measures: Various European countries are considering or have implemented measures to protect consumers using BNPL services. This includes requirements for clearer disclosures about the terms and conditions of BNPL agreements, as well as assessments of borrowers' ability to repay.

Recent updates in regulations show that there is a growing need for supervision in the Buy Now, Pay Later (BNPL) sector as it becomes more popular with consumers. The focus on protecting consumers and promoting responsible lending practices aims to reduce potential risks linked to the rapid growth of BNPL services in Europe.

The BNPL payment industry in Europe has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This title is a bundled offering, combining 16 reports (928 tables and 1200 charts).

Country reports in this bundled offering provide in-depth analysis of Buy Now Pay Later industry. Below is a summary of key market segments offered at country level:

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in through 55 tables and 71 charts. Below is a summary of key market segments:

BNPL Market Size and Spending Pattern, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later Revenue Analysis, 2020-2029

• Buy Now Pay Later Revenues
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Revenue by Merchant Commission
• Buy Now Pay Later Revenue by Missed Payment Fee Revenue
• Buy Now Pay Later Revenue by Pay Now & Other Income

Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

• Buy Now Pay Later Active Consumer Base
• Buy Now Pay Later Bad Debt

BNPL by Purpose, 2020-2029

• Convenience - Short Term Loans
• Credit - Long Term Loans

BNPL by Business Model, 2020-2029

• Two-Party (BNPL offered by retailers)
• Three-Party BNPL Offering

BNPL by Merchant Ecosystem, 2020-2029

• Open Loop System
• Closed Loop System

BNPL by Distribution Model Analysis, 2020-2029

• Standalone
• Banks & Payment Service Providers
• Marketplaces

Buy Now Pay Later Market Share Analysis by Key Players

BNPL Analysis by Channel, 2020-2029

• Online Channel
• POS Channel

Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Others: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

• Sales Uplift by Product Category
• Share by Age Group
• Share by Income
• Share by Gender
• Adoption Rationale
• Average Monthly Expense segments

Reasons to buy

• Gain a thorough grasp of the dynamics of the industry for Buy Now Pay Later: Determine key trends, market opportunities, and projections for the years 2020-2029. To keep on top of the game, utilise critical KPIs such as volume, average value per transaction, and gross merchandise value to understand market trends.
• Get market dynamics by end-use sectors and assess new prospects across various end-use sectors to quickly stay up to date on the most recent and impending developments in BNPL markets.
• Market-specific strategies include identifying growth areas that are concentrated on particular opportunities and using our unique combination of quantitative forecasting and cutting-edge insights to analyse market-specific risks and significant trends in the BNPL sector.
• Learn about the attitudes and behaviours of consumers: This study uses information from a proprietary survey to identify and interpret key Buy Now Pay Later KPIs, such as spending by age, gender, and income level.
• Create profitable and proactive business plans by utilising market research and a forward-looking study of Europe BNPL market spend and significant prospects.