Europe Car Care Product Market Outlook, 2028

Europe represents one of the major markets for car care products across the globe. The dominating organized sector in countries including Germany, UK, France, highly cost-sensitive vehicle owners, and increasing demand in enhancing car appearance are creating growth opportunities for the market. Automotive vehicle repair and services are common & regular services used by consumers worldwide. Consumers prefer aftermarket retailers for the replacement of products & services after the end of the warranty period. The increasing average service life of automobiles as a result of regular and timely maintenance will significantly increase product demand. The European car care product market is expected to grow during the forecast period due to the region's expanding automotive sector. Because of the presence of several large multinational automakers, the region serves as a global centre for automobile manufacturing, which supports demand for car maintenance products. The increased sales of electric vehicles would make the European automobile industry more competitive. Changes in commerce between Europe and the United States, as a result of tariffs imposed by both parties on automobile imports, may have a significant impact on demand for car care products for automotive applications. The market is being propelled forward by increased government regulations and consumer awareness about water usage. While increasing washing frequency is one method of increasing profitability and revenue, infinite wash programmes represent another market growth opportunity.

According to the research report, “Europe Car Care Products Market Outlook, 2028” the market is projected to reach market size of over USD 2 Billion by 2028. Europe has a high rate of car ownership, which means there are a significant number of vehicles on the roads that need regular maintenance and cleaning. Many European countries experience harsh weather conditions such as snow, rain, and salt on the roads during winter months. This can cause damage to cars, leading to a higher demand for car care products to protect and maintain vehicles. Also, Europeans place a high value on the appearance and cleanliness of their cars. Cars are seen as an extension of their identity and status, which has led to a culture of car care and detailing. Europeans are becoming increasingly environmentally conscious and are looking for eco-friendly car care products. This has led to a rise in demand for environmentally friendly car care products that are biodegradable and non-toxic. The growing trend of restoration of old cars and regular periodic maintenance of the new ones are likely to have a positive impact on the industry growth in the region. Because it is home to several major automotive companies, the region is one of the most important markets for luxury and premium vehicles. Increased availability of water-based solvents, increased consumer awareness of vehicle maintenance, increased new car sales, advancements in car wash technology, and increased investments in the development of automotive care products are expected to boost Europe's market share during the forecast period.

Based on the report, the market is segmented into six major countries including Germany, United Kingdom, France, Spain, Italy and Russia. Germany accounted for the largest market share in 2022. Germany is considered to be the automotive hub of the world. Major automobile OEMs including Volkswagen, Daimler, and BMW is based in this country. According to the findings, 1/3rd of the automotive research and development expenditure is generated from Germany. This has increased investments in enhancing vehicle aesthetics in the domestic market, fuelling the demand for car care products in the country. In Germany, there are many car washes, and the most common system in Germany is the gantry car washing system. Also, there are many players in the market with multiple services provided to the customers. For instance, The Carbio Company in France has an innovative car washing business with an environmentally friendly and convenient waterless hand car wash and detail service. It also provides added value services and customer convenience. Further, the market is segmented into two major application types including exterior and interior. Among them, exterior segment is dominating the market in 2022.

Moreover, the increase in expansion and rapid growth in various markets will boost the region’s market growth. Further, in the United Kingdom, Karcher gantry car washes are economical and environmentally friendly, with service stations, car dealerships, wash centers, shopping centers, and supermarket chains. The factors driving the region’s market growth are improving technology in car wash service. The growing trend of restoring vintage automobiles and maintaining new ones on a regular basis is expected to boost the growth of the global car care products market. However, countries such as the Netherlands, Germany, and Switzerland no longer allow their citizens to wash their cars at home, and the increasing implementation of such regulations as a result of environmental awareness and water scarcity is driving demand for professional car washing services, which in turn is driving demand for high-end car wash detergents and soaps. In recent years, there has been a significant increase in demand for car washing systems in Europe. Increased vehicle sales are the primary driver of market growth. Despite being hit hard by the pandemic, the number of passenger cars in European countries has increased in recent years. Car sales are directly proportional to car maintenance and washing, which contributes to the market's growth. Car sales are directly proportional to car maintenance and washing, which contributes to the market's growth.

According to the report, the market is segmented into four major product types, cleaning & caring, polishing & waxing, sealing glaze & coating and others. Among them, cleaning & caring segment is leading the market in 2022. Europeans place a high value on the appearance of their cars, and a clean and well-maintained car is seen as a reflection of the owner's personality and social status. Europeans are increasingly environmentally conscious, and maintaining a car properly can help to reduce its impact on the environment. Regular cleaning and maintenance can help to reduce emissions and extend the life of a car, reducing the need for new cars to be manufactured. In some European countries, there are legal requirements for cars to be kept in a certain condition. For example, in Germany, it is illegal to drive a car with a dirty license plate. In addition to that, companies are introducing new technologically advanced or automated cleaning systems for delivering more effective and gentle cleaning on all vehicle surfaces. For instance, in 2021, ISTOBAL Group is introducing a high-end automatic vehicle wash rollover; ISTOBAL M’WASH4 that increases production by washing cars better in less time. The shifting preference of car owners towards getting professional services for car maintenance along with washing is pushing the market growth. Vehicle maintenance has been a crucial interest of car owners as it provides a better driving experience and is also one of the factors that contribute to market growth. Further, the usage of automatic vehicle wash systems and on-demand car wash services via apps can improve customer experience by offering faster service combined with proper and safe washing. These elements encourage the market for car washing to grow.

Based on the report, the market is categorized into three major distribution channel including DIY/retail stores, DIFM (do it for me)/service centers and e-commerce. Car care products are commonly sold through automotive retailers, such as Halfords and AutoZone. These retailers typically have a wide selection of car care products, including cleaning products, waxes, and polishes. Some car care products, particularly those aimed at the general consumer, can be found in supermarkets and department stores. These products tend to be more basic, such as car wash soap and glass cleaners. There are also specialty stores that focus solely on car care products, such as Autobrite Direct in the UK. These stores typically offer a wide range of products and expert advice on how to care for the car. However, many car care products are also sold online through retailers such as Amazon, eBay, and specialist car care websites. Rising emergence of e-commerce platform across Europe is driving the car care products market. Most of the product manufacturers and retailers in Europe are delivering car care products via different e-commerce platforms in order to cater more number of customers and easy delivery options. Raise in miles driven per vehicle exposes the car to certain harsh environmental conditions, including rain, snow, dust, and wind, which in return deteriorates the car’s condition and appearance. This is projected to further propel the car care products market in Europe.

Major Companies present in the market:

3M, Armor All, Autogym, Cartech, Liqui Moly GmBH , MA-FRA S.p.A. , Simoniz USA. , SONAX GmbH , Tetrosyl Ltd. , Transchem Group., Mothers, Valvoline Inc, Shell Plc, SOFT99 Corporation

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Car Care Products market with its value and forecast along with its segments
• Country-wise Car Care Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type:

• Cleaning & Caring
• Polishing & Waxing
• Sealing Glaze & Coating
• Others

By Application:

• Exterior
• Interior

By Distribution Channel:

• DIY/retail stores
• DIFM (do it for me)/service centers

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Care Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.