Europe Cervical Pillows Market Size, Share & Trends Analysis Report By Function, By Distribution Channel, By Type, By Country and Growth Forecast, 2024 - 2031

The Europe Cervical Pillows Market is expected to witness market growth of 12.0% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 21.41 million units, showcasing a growth of 14.5% (2020-2024).

Support cervical pillows are designed to provide long-term relief by ensuring that the neck and spine are properly aligned during sleep. These pillows help distribute the weight of the head evenly across the neck and shoulders, reducing strain and promoting a restful night’s sleep. Support pillows are commonly recommended for individuals suffering from chronic neck pain, poor posture, or muscle strain. Thus, the Germany Market is expected to utilize 6.57 million units of Support cervical pillow by the year 2031.

The Germany market dominated the Europe Cervical Pillows Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $747.6 Million by 2031. The UK market is exhibiting a CAGR of 11.2% during 2024-2031. Additionally, the France market would experience a CAGR of 12.8% during 2024-2031.

The rapid expansion of e-commerce platforms has been a pivotal driver in the growth of the cervical pillows market, reshaping how consumers discover and purchase health and wellness products. According to data from UNCTAD, e-commerce sales surged significantly, rising from 16% of total retail sales in 2019 to 19% in 2020. This growth reflects a shift toward online shopping as a preferred method of purchasing, especially for specialized products like cervical pillows.

Moreover, the convenience of e-commerce has enabled consumers to access a wide variety of cervical pillows, compare features, read customer reviews, and make well-informed decisions without the limitations of geographical boundaries. This democratization of access allows consumers from urban centers to remote areas to explore cervical pillows that might not be available in their local stores, broadening the potential customer base for manufacturers and retailers alike.

In the United Kingdom, the surge in remote working arrangements has increased neck and back pain among the workforces. A survey conducted by the Institute for Employment Studies (IES) in 2020 found that more than half of the respondents reported new aches and pains, particularly in the neck, due to home working setups. This shift has heightened awareness of the importance of ergonomic support during sleep, driving demand for cervical pillows that can alleviate discomfort caused by suboptimal working conditions. Retailers in the UK have noted a significant uptick in sales of orthopedic sleep products. Hence, across Europe, the cervical pillows market is experiencing robust growth.

List of Key Companies Profiled

• J-Pillow Ltd.
• Alex Orthopedic Inc.
• Mediflow Inc.
• Coop Home Goods LLC
• Core Products International Inc.
• Innocor Inc.
• Comfort Craft, Inc.
• PharMeDoc
• Crown Medical Products Inc.

Market Report Segmentation

By Function (Volume, Thousand Units, USD Billion, 2020-2031)

• Support
• Displacement

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• E-commerce
• Retail Pharmacies
• Hospital Pharmacies

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Standard
• Roll
• Water-based

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe