Europe Chicken Powder Market Forecast to 2030 - Regional Analysis - By Type and Application

The Europe chicken powder market was valued at US$ 91.18 million in 2022 and is expected to reach US$ 138.28 million by 2030; it is estimated to grow at a CAGR of 5.3% from 2022 to 2030.

Strategic Development Initiatives Fuels the Europe Chicken Powder Market

The application industries of the chicken powder market across the world invest significantly in strategic development initiatives such as product innovation to attract consumers and enhance their market position. In July 2019, Hormel Foods Corporation introduced two new flavors to its snacking portfolio - Mediterranean-style chicken with bruschetta jack cheese and chipotle chicken with queso quesadilla cheese and flaxseed corn chips. An innovative product-level innovation approach initiated by the company aims to offer a convenient way for people to consume snacks. Thus, increasing innovations in end products ultimately boost the demand for chicken powder. Also, the rising demand for chicken-based snack products from consumers generates the need for chicken powder among snack manufacturers.

Moreover, the meat-based flavor manufacturers invest significantly to enhance their product portfolio by launching different meat-based flavors. In June 2021, Essentia Protein Solutions launched a new product named 'Essentia C3306 Chicken Flavor' to enhance the multi-species 'ProFlavor' line. The company claims that the new flavor is low in carbs, high in protein, and has no added salts. It also stated that the flavor is prepared by using chicken broth powder. Such product launches by end-use industries aid the chicken powder market growth.

Furthermore, the manufacturers of chicken powder expand their presence in various countries to cater to the demand from consumers.

Thus, increasing investments in product innovation and business expansion strategies to expand their customer base and meet emerging consumer trends bolster the growth of the chicken powder market.

Europe Chicken Powder Market Overview

The chicken powder market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The flavor consciousness and increasing consumption of a protein-rich diet are anticipated to drive the demand for chicken-based products, thus favoring the chicken powder market in the region. The development of the chicken powder market in Europe is influenced by factors such as rising demand for convenience food such as soup and snacks, changing lifestyles, and rising disposable income of consumers. Moreover, the increased demand for novel flavoring components can be linked to the surge in the demand for chicken powder in Europe. The increasing popularity of umami flavor in soups, sauces, and other processed meals has propelled the demand for chicken powder in Europe. According to the European Union's data, poultry meat consumption is anticipated to reach 24.6 kg per capita by 2030, as consumers see poultry meat as a cheap, healthy, and sustainable product. The demand for chicken powder produced from sustainable livestock raised in natural conditions is expected to increase.

The UK National Food Survey 2017 reported a drop of 4.2% in the consumption of raw beef, lamb, and pork, while chicken consumption increased by ~7% since 2012. Therefore, the increase in consumer preference led to a rise in the demand for chicken-based products and chicken powder used as a raw material. However, the rising consumer inclination toward plant-based products and the increasing trend of veganism hamper the growth of the chicken powder market across the region. According to "Google Trends," in 2019, veganism was one of the top 5 searched terms on Google in the UK and worldwide. Also, in 2021, Brighton was found to be the most vegan-friendly city in the UK.

Chicken powder is used as a flavoring agent in various products. Manufacturers are developing different meat flavors by using various sources such as chicken, pork, and beef. For instance, in June 2021, Essentia Protein Solutions launched a product named 'Essentia C3307 Chicken Flavor' to enhance their multi-species ProFlavor line. These newly launched flavors are high in protein, low in carbs, and have no added salts, and are made with chicken broth powder. Such developments and product launches are expected to boost the demand for chicken powder and further propel the market growth in the region.

Europe Chicken Powder Market Revenue and Forecast to 2030 (US$ Thousand)

Europe Chicken Powder Market Segmentation

The Europe Chicken Powder Market is segmented based on type, application, and country.

Based on type, the Europe chicken powder market is bifurcated into low-fat and conventional. The conventional segment held a larger Europe chicken powder market share in 2022.

By application, the Europe chicken powder market is segmented into food & beverages, dietary supplements, pet food, and animal feed. The food & beverages segment held the largest Europe chicken powder market share in 2022. Similarly, food & beverages is further categorized into RTE and RTC meals, soups sauces and dressings, savory snacks, noodles and pastas, and others.

Based on country, the Europe chicken powder market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe chicken powder market in 2022.

BRF SA, F R Benson and Partners Ltd, HE Stringer Flavours Ltd, Henningsen Nederland BV, Proliver SRL, and Symrise AG are some of the leading companies operating in the Europe chicken powder market.