The Apparel Market in Europe to 2028 report offers comprehensive insight and analysis of the European apparel market, the major players, the key trends, and consumer attitudes.
After a strong performance in 2022, the European apparel market saw its growth slow to just 2.2% in 2023, due to consumers becoming more cautious of spending on non-essentials due to rising inflation. Despite softening inflation, growth in 2024 will remain weak, before picking up again in 2025 as consumers’ finances recover. The market is then forecast to slow out to 2028 as the market becomes more established and more consumers switch to buying items via resale.
After a strong performance in 2022, the European apparel market saw its growth slow to just 2.2% in 2023, due to consumers becoming more cautious of spending on non-essentials due to rising inflation. Despite softening inflation, growth in 2024 will remain weak, before picking up again in 2025 as consumers’ finances recover. The market is then forecast to slow out to 2028 as the market becomes more established and more consumers switch to buying items via resale.
Scope
- While inflation has been slowing in 2024, volumes will continue to decline by 0.8%, as the cumulative effect of price rises impacts shoppers’ propensity to spend.
- "Online penetration is expected to grow 0.6ppts to 27.8% in 2024, due to apparel brands continuing to make significant investments in their digital capabilities, as
- well as consumers increasingly appreciating the channel’s convenience. "
- Zara is anticipated to overtake Nike to become the biggest apparel brand in Europe in 2024, with its market share rising 0.21ppts to 3.08%, driven by its strong fashion credentials and wide appeal across multiple demographics.
Reasons to Buy
- Understand where the demand lies within the European Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the European Apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the European Apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- European Apparel Market Drivers
- European Apparel Market Inhibitors
- THE APPAREL MARKET IN EUROPE TO 2028
- European Apparel Market 2018-2028
- Global Apparel Market by Regional Share, 2023, 2024 & 2028
- Top 10 European Markets by Value, 2018, 2023, 2024 & 2028
- Top 10 European Markets by Forecast CAGR 2023-2028
- EUROPEAN APPAREL MARKET: CATEGORY PERFORMANCE TO 2028
- European Apparel Market by Category, 2018, 2023 & 2028
- European Clothing Market by Subsector and Product Segment 2018-2028
- European Footwear Market by Subsector and Product Segment 2018-2028
- European Accessories Market by Product Segment 2018-2028
- European Apparel Market by Price Positioning, 2023, 2024 & 2028
- European Sportswear Market 2018-2028
- EUROPEAN APPAREL MARKET: CHANNEL PERFORMANCE TO 2028
- European Online Apparel Market 2018-2028
- Europe Online vs Offline Channel Growth 2023-2028
- European Apparel Market by Channel, 2023 & 2028
- Top 10 European Apparel Markets by Online Sales, 2018, 2023, 2024 & 2028
- Top 10 European Apparel Markets by 2023 Online Penetration
- CONSUMERS
- Impact of Rising Inflation on Apparel Spend in Europe
- Brand Preferences in Europe
- COMPETITVE LANDSCAPE: BRANDS
- Top 10 Europe Market Shares 2022-2024
- Top 10: Winners & Losers 2024 Outlook
- Brand in Focus
- Bestseller Group
- Primark
- Decathlon
- METHODOLOGY
- Contact the Publisher
- Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- European Apparel Market Value, 2018, 2023 & 2028(f) (EUR bn) with CAGR (%)
- European Apparel Market by Value (EUR bn) and Volume (bn units) 2018-2028(f), with Annual Growth (%)
- Global Apparel Market by Regional Share, 2023, 2024(f) & 2028(f)
- Top 10 European Markets by Value (EUR bn) 2018, 2023, 2024(f) & 2028(f), with 2023-2028 CAGR (%)
- Top 10 European Markets by Forecast CAGR 2023-2028 (%)
- Category Shares within the European Apparel Market (%) 2018, 2023 & 2028(f)
- Clothing: Market Value (EUR bn) by Subsector, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Footwear: Market Value (EUR bn) by Subsector, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Accessories: Market Value (EUR bn) by Subsector, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- European Apparel Market by Price Positioning, 2023, 2024(f) & 2028(f)
- European Sportswear Market (EUR bn), 2018-2028(f)
- Europe Online Apparel Market (EUR bn) 2018-2028(f) and Online Penetration (%)
- European Online, Offline & Total Apparel Annual Growth (%), 2023-2028(f)
- European Apparel Market by Channel Share (%) 2023 & 2028(f)
- Top 10 European Apparel Markets by Online Sales (EUR bn), 2018, 2023, 2024(f) & 2028(f), with 2023-2028 CAGR (%)
- Top 10 European Apparel Markets by 2023 Online Penetration (%)
- European consumers’ level of concern about the impact of inflation on their household budgets
- How European consumers are changing their shopping habits for clothing & footwear due to the rising cost-of-living
- Percentage of European consumers that agree with the following brand preference statements
- Top 10 Europe Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024
- Bestseller’s Apparel Market Share in Europe (%) 2018-2024(f)
- Primark’s Apparel Market Share in Europe (%) 2018-2024(f)
- Decathlon’s Apparel Market Share (%) in Europe 2018-2024(f)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Bestseller Group
- C&A
- Decathlon
- H&M
- Hurr
- Jack & Jones
- Marks & Spencer
- Name It
- Nike
- Only
- Primark
- Puma
- Shein
- Trendyol
- Vero Moda
- Vinted
- Zara
