Governmental Initiatives Drive Europe Digital English Language Learning Market
The global education sector is transforming exponentially, owing to the various initiatives undertaken by governments and private organizations to drive the sector digitally. Governments and companies of various countries, such as China, the US, Brazil, Saudi Arabia, Australia, and the UAE, have initiated digital education schemes in the past years, which has helped these countries boost their English education systems. For instance, in November 2023, Cambridge provided an English learning platform for Ukraine. People in Ukraine can now improve their English using an online learning platform specially developed by the University of Cambridge in collaboration with Cambridge University Press & Assessment and technology companies Amazon Web Services and Catalyst IT.Europe Digital English Language Learning Market Overview
The Europe market is segmented into Germany, Italy, Russia, France, the UK, and the Rest of Europe. Europe is the second-largest market for digital English language learning. Government associations throughout the region have been taking various initiatives to equip European citizens with advanced technology in the field of education and training. ICT is increasingly used in schools, higher education, adult training, and vocational learning across European countries. However, technology penetration varies in different education and training sectors from country to country.Western European countries are experiencing less growth as they have already adopted digital learning solutions. However, there is a noticeable shift to cloud-based solutions. Additionally, Eastern European countries such as Russia, Ukraine, and Slovakia are increasing the implementation of digital learning modules owing to the increasing number of schools and colleges. This is fueling the growth of the digital English language learning market.
The European Union has initiated several projects to promote digital education in the region. For instance, the Digital Education Action Plan (2021-2027) is a new European Union (EU) policy initiative that has a common vision of accessible, high-quality, and inclusive digital education and purposes to support the adaptation of the training systems and education of Member States to the digital age in Europe. The EU's SINE2020 project developed an e-learning platform for university students.
Also, the ERASMUS+ program by the EU is dedicated to supporting education, training, youth, and sports in the region, contributing to Europe 2020's strategy. This program comprises several opportunities for individuals and organizations to adopt more digital English language learning platforms. Such initiatives are anticipated to bolster the demand for digital English language learning in the region.
Europe Digital English Language Learning Market Segmentation
The Europe digital English language learning market is categorized into product type, business type, end user, and country.- Based on product type, the Europe digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
- By business type, the Europe digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Europe digital English language learning market in 2022.
- In terms of end user, the Europe digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Europe digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
- Based on country, the Europe digital English language learning market is categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe digital English language learning market share in 2022.
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Companies Mentioned
- EF EDUCATION FIRST
- Houghton Mifflin Harcourt Co
- MACMILLAN
- McGraw-Hill Education Inc
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Sanako Corporation
- Babbel GmbH
- CAMBRIDGE UNIVERSITY PRESS
- Chegg Inc
- Duolingo Inc
- INLINGUA INTERNATIONAL LTD.