Europe Color Cosmetics Market Outlook, 2028

In Europe, colour cosmetics have a long history, with many of the world’s oldest and most iconic beauty brands originating from the region. From classic French luxury brands to modern British indie brands, Europe is home to a diverse and vibrant cosmetics culture. Furthermore, the European colour cosmetics market is experiencing growing demand for natural and organic beauty products. Consumers in Europe are increasingly concerned about the environmental impact of the beauty industry and are seeking out products that are made from sustainable and eco-friendly ingredients. This has led to the growth of natural and organic beauty brands, such as Dr. Hauschka and Kjaer Weis, that offer high-quality colour cosmetics made from plant-based ingredients. Moreover, there is a focus on achieving a natural, sun-kissed look, which has led to the popularity of bronzing products and tinted moisturizers. In contrast, in northern Europe, where fair skin is often prized, there is a focus on achieving a flawless, porcelain complexion, which has led to the popularity of light-reflecting and illuminating products. For instance, BB creams, which originated in Asia, have become popular in Europe in recent years, offering a combination of skincare and makeup benefits in one product. Similarly, multi-use products, such as lip and cheek tints or eyeshadows that can be used as highlighters, have become popular among consumers looking for versatile and efficient beauty solutions. In addition, the European colour cosmetics market is also influenced by fashion and beauty trends, with many consumers looking to stay up-to-date with the latest looks and styles. This has led to the popularity of seasonal makeup collections, which offer on-trend colours and styles that change with the seasons.

According to the research report, Europe Color Cosmetic Market Outlook, 2028 the market is anticipated to add USD 8.92 Billion in size from 2023 to 2028. The travel and tourism industry in Europe is a significant driver of the colour cosmetic market, as consumers often purchase cosmetic products as souvenirs or to try new products that are not available in their home country. This has led to an increase in demand for luxury cosmetic products and travel-sized products. Furthermore, consumers are increasingly seeking cosmetic products that offer multiple benefits, such as skincare and makeup products that have anti-ageing properties or offer SPF protection. This has led to the development of new and innovative cosmetic products that cater to these needs. Moreover, digital technology has played an increasingly important role in the European colour cosmetics market, with brands using virtual try-on tools and augmented reality to help consumers visualize how products will look on their skin before they make a purchase. This has helped to increase consumer confidence and reduce the risk of dissatisfaction with online purchases. In addition, beauty subscription services have become increasingly popular in Europe, offering consumers a monthly selection of cosmetic products at a discounted price. This has helped to drive demand for cosmetic products, particularly among younger consumers who are looking for affordable ways to try new products.

Based on product type, the market is divided into facial colour products, nail colour products, hair colour products, lip products, and eye makeup products. Among them, facial colour products will have the highest market share in 2022. There has been a growing trend towards natural and organic facial colour products in Europe. Consumers are looking for products that are free from harsh chemicals and that are environmentally friendly. Brands are responding by offering products that are made from natural ingredients like plant extracts, minerals, and vitamins. However, based on face makeup, consumers are increasingly looking for foundation products that offer skincare benefits such as hydration, SPF protection, and anti-ageing properties. Brands are responding by incorporating skincare ingredients into their foundation formulations, such as hyaluronic acid, antioxidants, and peptides. In addition, based on eye makeup, Glitter and metallic eye makeup have become increasingly popular in Europe. Consumers are looking for products that add sparkle and shine to their looks. Brands are responding by offering a wide range of glitter and metallic eye shadows, liners, and mascaras. Furthermore, magnetic lashes have become a popular trend in Europe, with consumers looking for products that are easy to apply and remove. Magnetic lashes use tiny magnets to attach the lashes to the natural lashes, eliminating the need for glue and making them easy to remove at the end of the day.

Lip gloss is a convenient and easy-to-apply beauty product that has become increasingly popular in Europe. Consumers are looking for products that can be applied quickly and easily, and lip gloss fits the bill perfectly. Furthermore, lip gloss is often formulated with moisturizing ingredients, making it a popular choice for consumers looking to keep their lips soft and hydrated. Many lip gloss products also offer SPF protection, making them a popular choice for outdoor activities. Furthermore, Europeans are increasingly conscious of the ingredients in their beauty products, and this has led to a rise in demand for non-toxic and vegan nail polish formulations. Brands are responding by offering nail polishes that are free from harmful chemicals such as formaldehyde, toluene, and phthalates. In addition, nail art has become increasingly popular in Europe, with consumers looking for creative and artistic ways to express themselves through their nails. This has led to a rise in demand for nail polish with unique finishes, such as glitter, holographic, and matte. In addition, The European hair colour market offers a wide range of permanent and temporary hair colour products. Permanent hair colour is a popular choice for consumers in Europe who are looking for long-lasting and vibrant hair colour. Cool-toned hair colours, such as ash blondes and cool browns, are becoming more popular in Europe, as they can help neutralize warm undertones in the skin and create a more balanced overall look.

Furthermore, gender-neutral colour cosmetics are becoming increasingly popular in Europe, with many brands offering makeup products that are marketed towards both men and women. This trend is driven by a growing acceptance of gender fluidity and non-binary identities and a desire to cater to a wider range of consumers. For instance, a gender-neutral colour cosmetic brand is Fluide, which offers a range of products including liquid lipsticks, eyeshadows, and nail polishes that are marketed towards all genders. The brand uses diverse models in its advertising campaigns and promotes the idea that makeup is a form of self-expression that should be accessible to everyone. Furthermore, Fenty Beauty by Rihanna offers a wide range of makeup products in a variety of shades that are designed to be inclusive of all skin tones and genders. The brand's marketing campaigns feature a diverse range of models, and its products are marketed using gender-neutral language.

The European premium colour cosmetic market is distinguished by high-quality products, premium pricing, and luxury packaging. Chanel, Dior, Lancôme, Estée Lauder, and Yves Saint Laurent are among the brands in this category. To appeal to affluent consumers, these brands emphasize premium ingredients, unique formulas, and high-end packaging. To promote their products and differentiate themselves from mass-market brands, they frequently use celebrity endorsements, social media marketing, and influencer collaborations. Furthermore, the mass colour cosmetic market in Europe is highly competitive and dominated by well-established brands such as L'Oreal Paris, Maybelline, Rimmel, and Bourjois. Mass-market brands are focused on offering affordable products that appeal to a broad range of consumers. They use innovative marketing strategies and partnerships with retailers to increase their market share.

Specialty stores are stores that specialize in a particular brand or type of product. In the colour cosmetic market, specialty stores are stores that focus exclusively on selling colour cosmetics market, specialty stores are stores that focus exclusively on selling colour cosmetics. These stores provide consumers with a wide range of colored cosmetic products from different brands. Furthermore, brand outlets are stores that are owned and operated by the manufacturer of the product. In the colour cosmetic market, brand outlets are stores that sell colour cosmetic products of a specific brand. These stores provide consumers with a wide range of colour cosmetic products from the brand and also offer a personalized shopping experience. Furthermore, salons are also a distribution channel for colour cosmetic products. Salons usually offer a range of services, including hair and beauty services, and also sell colour cosmetic products. For instance, some of the popular salons that may sell colour cosmetic products in Europe include Toni & Guy, Jean Louis David, Franck Provost, and Rush.

Major Companies present in the market:

L'Oréal S.A. , Dabur Ltd, The Himalaya Drug Company, Hindustan Unilever Limited, Chanel, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., Revlon Group, Coty Inc, Shiseido Company, Natura&Co, Kao Corporation, LVMH Moët Hennessy Louis Vuitton, Oriflame Cosmetics AG, Clarins Group

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products(lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.