The UK market dominated the Europe Cricket Equipment Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $175.5 million by 2031. The Ireland market is experiencing a CAGR of 7.3% during 2024-2031. Additionally, the Netherlands market is expected to exhibit a CAGR of 7.8% during 2024-2031.
Protective gear like gloves, leg pads, and chest guards have also improved with materials such as high-density foam and ergonomic designs, giving players maximum protection without sacrificing mobility. SG and Adidas gloves, for instance, use segmented padding to protect fingers and knuckles while maintaining flexibility. In addition, cricket balls have been treated with special coatings and stitching techniques by brands like Dukes and Kookaburra to enhance durability and preserve swing capabilities.
Training equipment has seen advancements, too; the Bola Professional bowling machine allows batsmen to practice against precise speeds and deliveries, while “smart bats” from companies like StanceBeam track performance metrics to help players refine their technique. These innovations have made cricket equipment more accessible and performance-oriented, catering to the demands of both professional athletes and enthusiastic amateurs.
Cricket has gained popularity in the Netherlands through the Dutch national team's success and the Koninklijke Nederlandse Cricket Bond (KNCB) efforts. Supported by the government’s Talent Development Program, young athletes have been introduced to cricket in schools and sports clubs, increasing demand for youth equipment. Likewise, cricket’s rising popularity in Italy is partly due to a growing immigrant population with a passion for the sport.
With government backing, the Italian Cricket Federation (FCI) has launched the Cricket in Schools program to integrate cricket into the Italian sports landscape. This program, funded by the National Sports Promotion Fund, supplies schools with cricket kits and organizes inter-school tournaments to cultivate interest among young Italians. Thus, combining government support, cultural integration, and community engagement has positioned Europe as a fertile ground for expanding cricket equipment market.
List of Key Companies Profiled
- PUMA SE (Groupe Artémis S.A.)
- Adidas AG
- Reebok International Ltd. (Authentic Brands Group LLC)
- Sareen Sports Industries
- Gray-Nicolls
- Sanspareils Greenlands Pvt. Ltd.
- Kookaburra Sport Pty Ltd
- Beat All Sports
- Gunn & Moore (GM)
- British Cricket Balls Ltd
Market Report Segmentation
By End User
- Men
- Women
By Distribution Channel
- Sports Retail Stores
- Hypermarkets/Supermarkets
- Branded Outlets
- Online Stores
- Other Distribution Channels
By Type
- Bats
- Balls
- Protective Gears
- Other Types
By Country
- Germany
- UK
- France
- Netherlands
- Ireland
- Italy
- Rest of Europe
Table of Contents
Companies Mentioned
- PUMA SE (Groupe Artémis S.A.)
- Adidas AG
- Reebok International Ltd. (Authentic Brands Group LLC)
- Sareen Sports Industries
- Gray-Nicolls
- Sanspareils Greenlands Pvt. Ltd.
- Kookaburra Sport Pty Ltd
- Beat All Sports
- Gunn & Moore (GM)
- British Cricket Balls Ltd
Methodology
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